Levi Strauss
Levi Strauss | |
|---|---|
 | |
| Born | Löb Strauß February 26, 1829 |
| Died | September 26, 1902 (aged 73) |
| Known for | Founded the first company to manufacture blue jeans, known as Levi Strauss & Co. |
Levi Strauss (born Löb Strauß; February 26, 1829 – September 26, 1902) was a German-Jewish immigrant to the United States who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.[1]
Life
Origins
Levi Strauss was born in Buttenheim, in the Franconian region of Bavaria, Germany, to Hirsch Strauss and his wife Rebecca (Haass) Strauss. At the age of 18, Strauss, his mother and two sisters sailed out for the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co. By 1850, Strauss was calling himself Levi. [2]
Business career
The family decided to open a West Coast branch of the family dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent the family, and after becoming an American citizen in January of 1853, he then caught another steamship for San Francisco, arriving in early March 1853.
Strauss opened his dry goods wholesale business as Levi Strauss & Co. and imported fine dry goods - clothing, bedding, combs, purses, handkerchiefs - from his brothers in New York. He sold the goods to the small general stores and men's mercantiles of California and the West. Around 1856 Levi's sister Fanny, her husband David Stern and their infant son Jacob moved from New York to San Francisco to join the business.
Levi Jeans
In late 1870 Jacob Davis, a Reno, Nevada tailor, started making men's work pants with metal points of strain for greater strength. He wanted to patent the process but needed a business helper, so he turned to Levi Strauss, from whom he purchased some of his fabric. [3] On May 20, 1873, Strauss and Davis received United States patent #139121 for using copper rivets to strengthen the pockets of denim work pants. Levi Strauss & Co. began manufacturing the famous Levi's brand of jeans, using fabric from the Amoskeag Manufacturing Company in Manchester, New Hampshire.
In the second half of the twentieth century, Levi's jeans became a symbol of youth culture, being worn by revolutionaries and rock stars. They were famously photographed being worn by many of the young people who helped to dismantle the first bricks when the Berlin Wall was brought down in 1989.
Death
Levi Strauss died on September 26, 1902 at the age of 73. He never married, so he left the business to his four nephews, Jacob, Sigmund, Louis, and Abraham Stern, the sons of his sister Fanny and her husband David Stern. He also left requests to a number of charities such as the Pacific Hebrew Orphan Asylum and the Roman Catholic Orphan Asylum. Levi's fortune was estimated to be around 6 million dollars.[4] He was buried in Colma, California.
Legacy
A Levi Strauss museum is maintained in Buttenheim, Germany, located in the 1687 house where Strauss was born. There is also a Visitors Center at Levi Strauss & Co. world headquarters in San Francisco, which features a number of historical exhibits.
References
- ^ Levi Strauss Company History
- ^ 1850 Federal Census for New York
- ^ Transcript, Levi Strauss vs. H.B. Elfelt, District of California Circuit Court of the United States Ninth Judicial Circuit, 1874. National Archives, Pacific Sierra Region
- ^ "Levi Strauss Dead". Associated Press in Los Angeles Times. September 28, 1902. Retrieved 23 January 2009.
Levi Strauss, one of the last of the oldtime merchants of San Francisco. and one of the best-known men from the most southerly limit of California to Puget Sound.
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External links
- Levi's India
- Levi Strauss & Company
- Biography of Levi Strauss from the Official Levi Strauss Site.
- Levi Strauss at Findagrave
- Levi's
- Levi Strauss Museum in Buttenheim, Germany
- Levi Strauss at FMD