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DMX (music service)

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DMX, Inc
TypePrivate
Country
United States
Founded1971
Broadcast area
Austin, TX
Key people
John Cullen, CEO and Paul Stone, President
Picture format
480i (SD)
industry
Music
Products
Music, Video, Messaging, Scent, Interactive Media & Promotions, and A/V Systems for commercial environments
Callsign meaning
National Broadcasting Company
Official website
www.dmx.com

DMX is a "multi-sensory" branding agency based in Austin, Texas.[1][2] DMX also provides music for cable and satellite television networks worldwide, including DirecTV.

History

DMX began in 1971, as a music service to license and program original artist music. DMX’s primary focus was custom music programs for domestic and international customers. In the 1980s, the company began providing services to international airlines, as well as residential and cable television systems. DMX was among the first to offer music by satellite.

In 2001, DMX (when they were a division of Liberty Digital Inc. of Los Angeles), merged with AEI Music of Seattle, Washington, in a deal that gave Liberty 56 percent and AEI 44 percent of the merged company, known as DMX/AEI Music. AEI had large national customers into international markets, (while DMX had dealt with smaller businesses). DMX also served residential cable television subscribers, working on streaming over the Internet.[3][4][5] AEI had been in business 29 years when the merger was announced in 2000.[6] The company was the first to refer to "foreground music". DMX marketing vice president Christy Noel said, "[Y]ou went from reorchestrated music to original artists’ music meant to be heard and to be an active part of the environment and experience. It was not meant to be a passive experience."[7] A year after the merger, approximately 100 of 1200 employees were laid off. Unfortunatly these were DMX Music's top programmers. [8]

The company’s on-site digital system known as ProFusion was launched in 2000 with the purpose of delivering and playing back high-quality digital music to places around the world. In 2005, DMX released ProFusion M5, its first digital platform that controls both video and music content. Most recently, the company began offering scent marketing as another service for customers.[citation needed]

Loral Skynet announced on June 21, 2001 that DMX/AEI would switch from their Telstar 4 to Telstar 8 in 2002.[9]

DMX applied to merge with Fort Mill, South Carolina competitor Muzak Holdings LLC, with the resultant combined entity sold to a third-party buyer. The United States Department of Justice has issued a second request for information on the merger.[10] The bankruptcy filing by Muzak delayed the merger.[11] As of April 6, 2009, the deal is off.[12]

On Feb 9, 2010, DirecTV dropped the Sirius XM Radio music channels and replaced them with Sonic Tap-branded audio stations provided by DMX.[13][14]

See also

References

  1. ^ "Global Brand Consultants / Corporate Branding Firm". Retrieved 2010-09-08.
  2. ^ "Multisensory Branding / Unforgettable Brand Experiences / Building Brand Loyalty". Retrieved 2010-09-08.
  3. ^ "AEI Combining with Liberty Digital Unit". Puget Sound Business Journal. 2000-09-25. Retrieved 2010-01-14.
  4. ^ Meisner, Jeff (2001-05-16). "AEI Merger with DMX Approved". Puget Sound Business Journal. Retrieved 2010-01-14.
  5. ^ "AEI Seeks Growth in Music Business Overseas". Puget Sound Business Journal. 2001-02-13. Retrieved 2010-01-14.
  6. ^ "Liberty Digital Subsidiary DMX MUSIC and AEI Music Network to Merge". Business Wire. 2000-09-25. Retrieved 2009-01-02.
  7. ^ Mergner, Lee (September 2003). "The Muzak of Our Lives: Jazz in the Foreground". JazzTimes. Retrieved 2010-01-14.
  8. ^ Jones, Jeanne Lang (2002-08-16). "Layoffs Hit Former AEI Music Operation". Puget Sound Business Journal. Retrieved 2010-01-14.
  9. ^ "DMX/AEI Music to Migrate Delivery of Their Digital Music Service to Loral Skeynet's Telstar 8 Satellite". loral.com. 2001-06-21. Retrieved 2009-01-06.
  10. ^ DMX Muzak issued a second request, Orbitcast.com
  11. ^ Adam Bell, "Music Won't Stop During Muzak's Reorganization," The Charlotte Observer, February 11, 2009.
  12. ^ Pete Iacobelli, "Muzak Is Still Upbeat," The News & Observer, April 6, 2009.
  13. ^ "Why have the Music Channels changed?". DirecTV.com. Retrieved 9 February 2010.
  14. ^ "SonicTap About Us". SonicTap. Retrieved 27 February 2010.

Competitors

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