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Scream (Kelis song)

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"Scream"
Song

"Scream" is a song performed by American recording artist Kelis, taken from her fifth studio album, Flesh Tone. It will be released in October 2010, as the album's third single by will.i.am music, to coincide with the European leg of the singer's All Hearts tour.[1]

Music and composition

"Scream" is an up-tempo, synthpop,[2] electro-dance[3] and techno[4] song with electro-rap,[5] house[6] and soft-rock elements.[4] It was written by Kelis, Jean Baptiste, David Guetta and Roman de Garcez. The production contains a "blade of blues melody [that] slices in atop a rinky-dink sampled piano." It also has "lots of sonic confusingnes" as the "song evaporates in the middle ... then reassembles and feeds into a staccato spoken-word electroclash midsection."[2] Many of the critics stated how the song has split sections, sometimes like "a beat-free beach house piano-based meditation"[3][6] whilst at other times, sounding like "haughty electroclash ingenue".[3] The verses are mainly house music whilst the choruses are electronica and have rap music-stylings.[5]

Critical reception

The song received generally mixed-positive reviews. Pitchfork Media's Jess Harvell gave the song a mixed review saying "All of this subgenre synthesizing is a bit shameless. It's also frequently great, at least if you're already enamored with big, bright, synthetic dance music."[3] However Sal Cinquenmani of Slant Magazine liked the song because it represented Kelis well: "another Guetta track, ['Scream'] comes closest to capturing the long-established anti-establishment bent of Kelis's work".[7] Sarag of BBC Music agreed compared the song to works by Dutch house DJ Fedde Le Grand and, said the overall effect was "Wow!".[6] David Buchanan of the 'Consequence of Sound' said "'Scream' defies its namesake by coming off like a plea for optimism and kindness set to alternating piano and dance beats; Kelis never drops the ball on her seamless rhythm here, though her vocals (which precede her own name in the fame game) tend to be locked in on a single delivery of keys that come across layered into the techno rather than sung upon it.[4]

Live performances

Kelis first performed "Scream" on September 16, 2010 for the Summer Sets concert series with the Vevo network.[8] She performed the song on October 5, 2010 on The Alan Titchmarsh Show, where she suffered a wardrobe malfunction resulting in her nipple popping out.[9]

Music video

The music video premiered on September 28, 2010.[10] Later a 3D version of the video was also released on October 5, 2010. It requires the traditional blue/red 3D glasses to view in full.[11] The video shows Kelis "running on a treadmill on a London estate and wearing various couture outfits."[12]

Track listing

  • Digital Download[13]
  1. "Scream" - 3:30
  • Digital Remixes EP[14]
  1. "Scream" (AL-P of MSTRKRFT Remix) - 4:01
  2. "Scream" (LA Riots Remix) - 6:32
  3. "Scream" (Russ Chimes Remix) - 6:25
  4. "Scream" (RUXPIN Remix) - 4:55
  5. "Scream" (Shameboy Remix) - 5:38

Credits

"Scream" was recorded at 'Casa de Kelis' and mixed at 'Gum Prod Studio' in Paris.[15]

Charts

Due to very little airplay on radio, and reciving only a few weeks of constant video play, the single failed to chart in the UK top 100. It reach however, the itunes top 200.

Chart (2010) Peak
position
Belgium (Ultratip Bubbling Under Flanders)[16] 26

Release history

Region Date Format Label
United Kingdom[13] October 10, 2010 Digital Download, Digital Remixes EP[17] Polydor Records
France[14] October 11, 2010 Digital Remixes EP Universal Music
Germany[18]

References

  1. ^ Copsey, Robert (2010-07-29). "Kelis announces new single, tour details". Digital Spy. Hachette Filipacchi UK. Retrieved 2010-07-30.
  2. ^ a b Haynes, Gavin (2010-05-06). "Kelis, 'Flesh Tone' - First Listen". NME. IPC Media. Retrieved 2010-08-06.
  3. ^ a b c d Harvell, Jess (2010-07-08). "Kelis - Flesh Tone (album review)". Pitchfork Media. Retrieved 2010-08-06.
  4. ^ a b c Buchanan, David (2010-09-23). "Album Review: Kelis – Flesh Tone". Consequence of Sound. Retrieved 2010-10-10.
  5. ^ a b Levin, Nick (2010-05-17). "Kelis - Flesh Tone (Review)". Digital Spy. Hachette Filipacchi UK. Retrieved 2010-07-07.
  6. ^ a b c Bee, Sarah (2010-05-14). "Kelis - Flesh Tone (Review)". BBC Music. British Broadcasting Corporation. Retrieved 2010-08-06. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  7. ^ Cinquenmani, Sal (2010-05-18). "Kelis - Flesh Tone (Review)". Slant Magazine. Retrieved 2010-08-06.
  8. ^ “” (2010-09-16). "Kelis - Scream (VEVO Summer Sets)". YouTube. Retrieved 2010-10-10. {{cite web}}: |author= has numeric name (help)
  9. ^ "Kelis nipple wardrobe malfunction edited out of Alan Titchmarsh Show". mirror.co.uk. Retrieved 2010-10-10.
  10. ^ "Video: Kelis – 'Scream'". Rap-Up.com. 2010-09-28. Retrieved 2010-10-10.
  11. ^ “”. "Kelis - Scream [Red/Blue 3D]". YouTube. Retrieved 2010-10-10. {{cite web}}: |author= has numeric name (help)
  12. ^ Wednesday, October 6, 2010, 12:43 BST (2010-10-06). "Music - News - Kelis releases 3D music video". Digital Spy. Retrieved 2010-10-10.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  13. ^ a b "Kelis - Scream MP3 Downloads". 7digital. Retrieved 2010-10-10.
  14. ^ a b "Scream: Kelis: Amazon.fr: Téléchargements MP3". Amazon.fr. 1970-01-01. Retrieved 2010-10-10.
  15. ^ Flesh Tone (Media notes). Will.i.am music group (Interscope-Geffen-A&M). 2010. p. 7. {{cite AV media notes}}: |format= requires |url= (help); Unknown parameter |artist= ignored (|others= suggested) (help)
  16. ^ "Kelis – Scream" (in Dutch). Ultratip. Retrieved 2010-10-26.
  17. ^ "Kelis - Scream MP3 Downloads". 7digital. Retrieved 2010-10-10.
  18. ^ "Scream: Kelis: Amazon.de: MP3-Downloads". Amazon.de. 1970-01-01. Retrieved 2010-10-10.
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