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Shekar Basha

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Shekar Basha
File:RJ Shekar Basha.jpg
Kevvu Keka!
Born
Gudimella Raja Sekhar

06-07-1982
Other namesShekar Mama
Occupation(s)Radio Jockey, VJ (media personality)
Years active2005–present
Height5 ft 9 in (175 cm)
Parent(s)Raghupathy
Sujatha

Gudimella Raja sekhar, popularly known as Shekar Basha on Hyderabad Radio is a Popular Radio Jockey [1] with BIG FM 92.7 and a TV Anchor (Primarily in Gemini TV Music channel[2] along with a few other channels like E-TV,[3][4][5] Z_Telugu,Vanitha TV. He is famous for his witty and spontaneous instincts on Radio & TV. RJ Shekar was awarded India Radio Forums “Best Telugu RJ for 3 consicutive years - 2008,2009,2010-11,[6] India's most prestigious award for a Radio Jockey. From 2007-2011, he has been continuously winning “The Best Breakfast Show(Telugu)”every year from The India Radio Forum.[7]Apart from this he has also won 2 IRF awards for producing“The Best Telugu(In house production) Promos” on radio in 2007 and 2010.

Career in TV & Radio

File:Kotigadu Udriktham S.I selections.ogg
Kotigadu a daily Humor capsule at BigFM Hyderabad,Vizag n Thirupati.Script&voices of rao&koti by RJ Shekar,Audio Engineers Varun Damerla and Sathish Kolluru

Early Phase(2005-2007)

Shekar Basha, an Engg. Graduate in Computer science from the University of Mysore started his career as a VJ in Gemini Music, a popular Telugu music channel on 10th April 2005. He hosted more than 3000 live shows in the same channel, But the shows that got him recognition were “Hi Bujji” a kids theme based TV show[8] and "SundayHum Sandeham"[9] a live comedy show based on "Guru-Sishya" theme.

Break Through

In 2006 Nov he joined Red FM 93.5(then S FM).[10]He hosted 2 shows (1) “Thellarindoy Mama” (Breakfast Show) (2) “Guroo Hoja Shuroo” (Afternoon Band). The later has won "The Best Program of the Year-2007" Award[11] at IRF.He was the one who introduced the word “kevvu keka” to the industry which has become so popular that Films,TV programs were titled after it,lyrics of the film songs & dialogues in the movies contain this kevvu keka quite often after he started RJing.

RJ Shekar IRF Award Winning pose
File:Tellarinde Mama -Award Wiining Promo.ogg
IRF winner Promo-2007 Script&direction by RJ Shekar, Audio Engineer: Mahesh Babu,courtesy to SFM

Success (2007-Present)

In 2007 August he shifted from Red FM to Big FM.There He took charge of the show “Big Sandadi” [12] which was priorly hosted by a very popular Telugu TV anchor & Film Actress Jhansi.In 2008 may 27th The same show was announced the Best Radio Show of the Year by IRF.[13]He has this habit of saying “Happy Mornings” instead of “good morning” in the show which again was caught-up quicky by the listeners. So in 2009 the program was renamed as “Happy Mornings”.Apart from RJing & Vjing he also produced award winning promos and sparklers which include the Famous radio humor capsules "Kotigadu & Raogaru",BigBaba,Sangeetham Mastar.

Records,Rewards & Awards

As per the IRF statistics RJ Shekar has the record of winning the highest number of IRF awards in India with a total of 10 awards to his Credit.(2 Best promos,5 Best shows,3 RJ of the year Awards) in 5 years i.e 2007-2011.The Latest being "Best Telugu RJ of the Year 2011".

He is one of the top most paid RJs of South and one of the very few RJs who had the honor of being trained at Mudra Institute of Communications, Ahmedabad (MICA)(Mudra Institute of Communications, Ahmadabad) in International radio Jockeying.

RJ Shekar has hosted a of 92.7 hrs non-stop RJing, the first of it's kind stunt in Telugu Radio in Sep 2007[14], which created huge buzz in the city and helped radio as a category to grow in Hyderabad.

References

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