Apollo Cinemas
Apollo Cinemas is a locally focused, independently owned multiplex cinema operator in the United Kingdom. Its stated mission is to welcome, engage and delight local audiences with a variety of onscreen entertainment and well designed, comfortable cinemas [1]. Apollo shows mainstream blockbusters, independent film and onscreen entertainment such as music concerts, sporting events, opera and ballet.
Apollo currently has 14 cinemas, nationwide with plans to open new sites in Brentwood [2] and Bicester [3] within the next two years.
Offer
The company’s vision is to be a local entertainment hub by updating the cinema experience in two ways. Firstly, by developing its offer to show non-film product onscreen such as music concerts, sporting events, opera and ballet. And, secondly by developing new cinemas to include café-bars, lounge areas, gaming and Wi-Fi, wherever possible within existing sites [4].
Apollo was the first fully digital circuit in the UK, beginning its transition away from 35mm print in 2009[5]. The estate is equipped with Sony 4K Digital Cinema projection, Real D screens and Dolby Surround sound. This equipment produces a picture detail at the highest level that the human eye can see.
History
Once part of the large Apollo Leisure Group, Apollo Cinemas has a heritage in entertainment, live music and theatre. After Leisure was sold to Clear Channel Entertainment, Apollo Cinemas was formed in April 2002 to purchase the UK cinema assets back. The acquisition was financed by Mrs Anita Gregg and HSBC. It comprised 11 cinemas and substantial investment led to the opening of new cinemas in London (2004), Fareham and Stroud (both 2005), Altrincham (2006) and Redditch (2007), together with significant improvement to the original cinema estate.
Apollo Cinemas Ltd is the UK's largest independent chain and accounts for around 1.25% of total UK box office admissions. It is the UK's 6th largest cinema operator in terms of number of screens with 83 screens over 14 sites.
Escape Magazine
Escape is a free bi-monthly film magazine published for and given away at Apollo Cinemas. It features information and posters for upcoming films at Apollo Cinemas. The magazine is also available to read on the Apollo website.
Current Locations
![](http://upload.wikimedia.org/wikipedia/commons/thumb/4/48/Apollo_Cinemas_West_End%2C_Piccadilly_Circus%2C_London.jpg/220px-Apollo_Cinemas_West_End%2C_Piccadilly_Circus%2C_London.jpg)
Town/City | Country | Number of Screens | Sony Digital Cinema 4K 3D Screens |
---|---|---|---|
Altrincham, Greater Manchester | England | 6 | Yes |
Barrow-in-Furness, Cumbria | England | 6 | Yes |
Burnley, Lancashire | England | 9 | Yes |
Carmarthen, Carmarthenshire | Wales | 6 | Yes |
Fareham, Hampshire | England | 5 | Yes |
Leamington Spa, Warwickshire | England | 6 | Yes |
Morecambe, Lancashire | England | 4 | Yes |
Piccadilly Circus, Westminster, London | England | 5 | Yes |
Port Talbot, Neath Port Talbot | Wales | 6 | Yes |
Redditch, Worcestershire | England | 7 | Yes |
Rhyl, Denbighshire | Wales | 5 | Yes |
Stafford, Staffordshire | England | 3 | Yes |
Stroud, Gloucestershire | England | 6 | Yes |
Torbay, Devon | England | 9 | Yes |