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Taio Cruz

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Taio Cruz
Background information
Birth nameJacob Taio Cruz
BornLondon, United Kingdom
GenresElectropop, R&B, dance-pop, hip hop soul
Occupation(s)Singer, record producer, rapper, entrepreneur
Years active2002–present
LabelsRokstarr Entertainment Division, Island, Republic, Mercury (U.S.)
Websitetaiocruzmusic.co.uk

Taio Cruz (born Jacob Taio Cruz on April 23, 1983)[2] is an English singer-songwriter, record producer, occasional rapper, and entrepreneur.[3] In 2008, he released his debut album Departure, which Cruz wrote, arranged and produced himself. It achieved initial success in the UK and earned him a MOBO Award nomination. In June 2010, Cruz released his follow-up album Rokstarr, which includes the number one singles "Break Your Heart" and "Dynamite". Cruz has collaborated with Kesha and Fabolous on the single "Dirty Picture", as well as Kylie Minogue and Travie McCoy on his single "Higher". Additionally, Cruz penned and recorded the song "Telling the World" as the lead single from the soundtrack to the 2011 animated film Rio.

Early life

Cruz was born in London, to a Nigerian father and a Brazilian mother.[3] He attended Bilton Grange, a private prep school in Rugby, Warwickshire.[4]

Writing and production

Cruz has written songs on albums by Cheryl Cole, JLS, The Saturdays, The Wanted and David Guetta. Cruz wrote and featured on Tinchy Stryder's hit single "Take Me Back". Pop rock band McFly recorded "Shine a Light" which not only features, but was also penned and produced by Cruz for their fifth studio album.[5] 2011 will see him writing for Justin Bieber's next album.[6] Jennifer Lopez's 2011 single "I'm Into You", featuring Lil Wayne, is also penned by Cruz. He also contributed significantly to David Guetta's fifth album Nothing but the Beat, penning two of his hit singles "Without You", featuring Usher and "Little Bad Girl", featuring Cruz himself and Ludacris.

Other ventures

Rokstarr brand

On 1 September 2009, Cruz launched the brand Rokstarr; the fashion and accessories brand has a focus on sunglasses. Musicians such as Kanye West, Shontelle, Keri Hilson and Kelly Rowland have been seen wearing them. Speaking in October to R&B writer Pete Lewis, Cruz stated: "There's a load of US celebrities that are all rocking the sunglasses already – Kid Cudi, Justin Timberlake, Kanye West... Then in the UK we have The Saturdays, JLS, Daniel Merriweather – who've all been twittering and writing on their blogs how much they love them. So yeah, it's definitely my new album 'Rokstarr' and the fashion brand that are my two main focuses at the moment."[7]

Meanwhile, speaking again to Lewis in April 2010, Cruz revealed: "We're currently looking to expand the brand and possibly go into things like watches. I've also got a new subsidiary of Rokstarr called 'Rok By Rokstarr'. And we've just started doing things like jeans and T-shirts, and stuff that more of the fans of Taio Cruz can buy. Because with Rokstarr in itself being so expensive, a lot of the kids out there who want to buy Rokstarr things can't. So we're bringing in stuff that's a little bit more High Street and more affordable."[8]

Discography

Awards and nominations

Year Award Category Work Result
2004 BRIT Awards Best British Song Your Game Won
2008 MOBO Awards Best UK Male Nominated
2010 American Music Awards Breakthrough Artist Nominated
2010 BRIT Awards Best British Song Break Your Heart Nominated
2010 iTunes Best Album & Song Best Song Dynamite Nominated
2010 Ascap Vanguard Award Recognition of Album Departure Won
2011 BRIT Awards Best British Song Dynamite Nominated
2011 Virgin Media Awards[9] Best Male Nominated
2011 Best Collaboration Dirty Picture Nominated
2011 Best Video Nominated
2011 Billboard Awards Top New Artist Nominated
2011 Top Hot 100 Song Dynamite Won
2011 Top Digital Song Won
2011 Top Radio Song Nominated
2011 Top Streaming Song Nominated
2011 Top Pop Song Won
2011 2011 MuchMusic Video Awards MuchMusic.com Most Watched Video Dynamite Won

References

  1. ^ Cruz, Taio (2009). "Cruz Official Biography". Official Website. London.
  2. ^ Cruz, Taio (2009). "Cruz Official Biography". Official Website. London.
  3. ^ a b Birchmeier, Jason. "Taio Cruz > Biography". Allmusic (Rovi Corporation). Retrieved 24 July 2010.
  4. ^ Thrills, Adrian (19 November 2009). "Boarding School Boy Taio Cruz". The Daily Mail. London.
  5. ^ "McFly – Shine A Light: **** or hit?". 20-07-2010. Retrieved 30-07-2010. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  6. ^ Vena, Jocelyn. [http "Taio Cruz Working On 'Young Pop' For Justin Bieber"]. {{cite web}}: Check |url= value (help)
  7. ^ "Rokstarr In The Making – Pete Lewis Interviews Taio Cruz". Blues & Soul. 2 October 2009. Retrieved 2 October 2009.
  8. ^ Lewis, Pete (May 2010). "Taio Cruz Comes Clean". Blues & Soul. Retrieved 27 April 2011.
  9. ^ "Lady Gaga, Christina Aguilera Win Virgin Media Music Awards" MTV.com. Retrieved 3 June 2011.


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