Penelope Trunk
 |
Penelope Trunk | |
|---|---|
| Born | Adrienne Roston[1] |
| Other names | Adrienne Greenheart[1] |
| Occupation(s) | Blogger, writer |
Penelope Trunk (born Adrienne Roston; legal name Adrienne Greenheart [1]) is an American writer and blogger who examines the life of people in their 20s and their interaction between work and life. Her blog has appeared in the Boston Globe and Yahoo! Finance. Trunk claims her blog has appeared in more than 200 publications. She is the author of Brazen Careerist: The New Rules for Success (Warner, May 2007). She is also the author of the blog Brazen Careerist.
Career
Trunk began writing professionally in 1999 at eCompany magazine about her own life as an executive. She has been a careers columnist at Business 2.0 magazine, Bankrate.com and Yahoo! Finance. She has been a columnist at the Boston Globe, and she claims her syndicated column has appeared in more than 200 publications worldwide[citation needed], including the San Francisco Chronicle.[2] Content for her column is often drawn from her blog. Trunk’s decisions about her own career have been written about in Time [3]and The Guardian.
In early 2008, Trunk and two Generation Y bloggers founded her third start-up (the first two were math.com and ecitydeals, though she was not CEO at either of those), with Trunk as CEO, turning the Brazen Careerist brand into a company. Brazen Careerist was funded entirely by Kegonsa Partners.[4] Brazen Careerist's business model is to use several hundred Generation Y bloggers to write on subjects ranging from career advice to politics as a way to attract attention from corporations. Brazen Careerist is centered on providing a way for companies to solve their Gen Y recruiting problems by branding themselves as employers to Gen Y bloggers. Trunk has described on her blog the company's failure to be profitable even after being fully funded.
In September 2009, Trunk was replaced as CEO of Brazen Careerist. She stated, "When the company was clearly moving too fast for me to keep up as CEO, I badgered another board member to be CEO. He told me a number of reasons why that wouldn’t work – he had had two huge exits and he wasn’t planning to be CEO again, and another company wanted him to be CEO, and he wants to watch his kids play football. These are all good reasons that I overcame, and I got him to agree to be interim CEO."[5]
Personal life
In September 2009, Trunk was preparing to have an abortion, but while waiting out a state legal requirement, suffered a miscarriage during a company board meeting. When Trunk tweeted what happened, around 70 of her Twitter followers left. The unusually public approach was covered by numerous news outlets, including The Guardian. [6][7]
Works
- Brazen Careerist: The New Rules for Success (Warner, May 2007, ISBN 0446578649)
- Brazen Careerist blog
- Climb, Boston Globe
- BrazenCareerist.com
References
- ^ a b c Trunk, Penelope (2007-03-05). "My name is not really Penelope". Penelope Trunk Blog =. Retrieved 2011-10-03.)
- ^ Trunk, Penelope (2011-06-24). "High-powered executives rarely value families / But the rich are not viewed as neglectful parents even when they work long hours". San Francisco Chronicle.
- ^ "Penelope Trunk, Columnist, Business 2.0". Time. 2001-09-12.
- ^ Trunk, Penelope. "About Brazen Careerist". Penelope Trunk Blog. Retrieved 2011-10-03.
- ^ Trunk, Penelope (2009-09-23). "How to find the right job for you". Penelope Trunk Blog =. Retrieved 2011-10-03.)
- ^ Dee J. Hall (2009-10-01). "Advice columnist's tweet: Too much information?". Wisconsin State Journal. Retrieved 2009-10-01.
- ^ Trunk, Penelope (2009-11-05). "Why I tweeted about my miscarriage". The Guardian. Retrieved 2011-10-03.