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In the Dark (Dev song)

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"In the Dark"
Song

"In the Dark" is a song performed by American recording artist Dev. It was written by Dev alongside The Cataracs, who produced it for Dev's debut studio album, The Night the Sun Came Up (2011). The song was released as the album's second single on April 25, 2011, through Universal Republic. "In the Dark" came about when Dev wanted to make a sexy song to show that she is a grown woman. She collaborated with American rapper Flo Rida on an official remix as she believed she would enjoy the remix when hearing it on the radio. "In the Dark" is a dance-pop song with a saxophone hook and influences of Eurodance and Latin music. The lyrics emphasize sex drives and letting sensation of touch fully taking over from sight.

The song received generally positive reviews from music critics, who highlighted its production and the saxophone line. However, critics were divided regarding the song's lyrical content; some referred it to as sexy, while others dismissed it for its metaphors. "In the Dark" enjoyed commercial success in the United States, peaking at number 11 on the Billboard Hot 100 chart and the summit of Hot Dance Club Songs. The song achieved its highest national peak in Slovakia, where it reached number one. Elsewhere, the song peaked in the top forty in Canada, Denmark, Ireland, Scotland and the United Kingdom. The song's music video features shots of black-painted hands that touch Dev while she is standing naked. According to Dev, the inspiration behind the video was to reflect the sexy and dark aspects of the song, and the initial idea for was to create a Tim Burton-inspired feel.

Background

"In the Dark" was written by Dev alongside The Cataracs, a group that consists of Niles Hollowell-Dhar and David Singer-Vine, who also produced the track. Dev described the song as "very flavorful" and "hot".[1] In an interview with music blog Idolator, Dev talked in-depth about the conception of the song, stating, "The idea behind 'In The Dark' was for me to make a sexy song. I'm a grown woman now. I've been working the with The Cataracs for the past three years and I met them when I was kind of young and from a small town. I was like, dammit, I'm gonna make a sexy song! So that's what I did."[2] The song was released on April 25, 2011 via digital download as the second single from Dev's debut studio album, The Night the Sun Came Up.[3] It was later sent for rhythmic airplay in the United States on May 24, 2011,[4] followed by an add on mainstream radio stations on June 21, 2011.[5] In the United Kingdom, "In the Dark" was released in a digital extended play (EP) alongside three remixes of the track as well as its music video.[6]

Rapper Flo Rida is featured on an official remix of "In the Dark", and Dev stated that she wanted to make a remix as it would be refreshing and "great for radio".[2] She explained that a rapper would suit the song well and that she would enjoy the remix when hearing it on the radio. She elaborated on choosing Flo Rida, saying: "We went in thinking about who would be cool on the radio and who would fit the fact that it's kind of a flavorful song and not really a hood rap song. Flo Rida fit, and he completely killed it."[2] 50 Cent is featured on another remix of the track,[7] while Kanye West appears on an unofficial remix, of which Dev said: "That was just kind of something that floated onto the Internet and the airwaves, which I don't mind at all because it sounds absolutely amazing and it's one of my favorite remixes too."[8]

Composition

"In the Dark" (2011)
A sample of "In the Dark", featuring the saxophone riff accompanied by the "ooh la la" hook, alongside Eurodance and Latin musical influences.[9][10]
Problems playing this file? See media help.

"In the Dark" is a dance-pop song that features Eurodance beats and synths, mixed with influences of Latin music.[9][10] The song features a house rhythm and a prominent saxophone riff that serves as the song's instrumentation.[9][11] Critics compared the riff to "Mr. Saxobeat" (2011) by Romanian singer Alexandra Stan.[9][12] "In the Dark" opens with Dev's sing-talk vocal style as she sings "On my waist, through my hair / Think about it when you touch me there / Close my eyes, here you are dance-dance-dancing in the dark."[13] According to Nadine Cheung of AOL Radio, the line borrows the melody from Reel 2 Real's "I Like to Move It" (1994).[13] "In the Dark" sees Dev using her singing voice more than her distinctive sing-talk style.[12] Lyrically, the song speaks of sex drives and letting sensation of touch fully taking over from sight,[9] as Dev repeats the line, "I got a sex drive to push the start".[14]

Critical reception

"In the Dark" received generally positive reviews from music critics. Lewis Corner of British music website Digital Spy rated it four stars out of five, particularly praising the saxophone hook.[14] Corner commented, "[Dev] purrs in her sensual and sultry tones, accompanied by that saxophone hook spicier than a extra-hot peri peri chicken from Nandos – and, we should add, just as lip-lickingly addictive."[14] Bill Lamb of About.com rated "In the Dark" four stars out of five and praised Dev's vocals, as well as the song's sexy lyrics and the saxophone hook.[9] Lamb observed that the song is "nearly pure libido", but said that it works well without explicit lyrics. On the other hand, he criticized the song for being "locked in the current time", writing: "'In the Dark' seems very much a song of the dance pop moment. Like the hit 'Like a G6,' it is quite possible in a few months 'In the Dark' may sound a bit dated. It does not seem to capture something timeless."[9] Lamb ended on a positive note; however, writing that the song is a worthy addition to party playlists and praised Dev and The Cataracs for "hav[ing] their fingers on the pulse of current party music".[9] Garyn Ganz of Rolling Stone graded the song three stars out of five and briefly commented: "Dev speak-sings about her sex drive over a Nineties Latin house beat like a top-shelf version of Kesha – seductive, not sleazy."[15]

While reviewing The Night the Sun Came Up, Slant Magazine critic Sal Cinquemani named the song the album's best track. He pointed out that, unlike the rest of the album, "In the Dark" avoids "too-aggressive beats and chintzy synths" and instead relies on Dev's "ooh la la" hook and the "sleek" saxophone line.[10] Cinquemani concluded by writing that the song is "almost enough to forgive [The Cataracs] for 'Like a G6'."[10] Tris McCall of The Star-Ledger named "In the Dark" the "Song of the Week" and compared its saxophone line to Alexandra Stan's "Mr. Saxobeat", and said that while the latter is "total Euroschlock", "In the Dark" preserves "some of the mechanized detachment" of Dev's song "Booty Bounce" (2010).[12] McCall was mixed regarding "In the Dark"'s lyrical content and called the line "do your work on me/Open up my body and do some surgery" the "grossest pillow talk" since The Black Eyed Peas' "My Humps".[12] Writing for the Dallas Observer, Shahryar Rizvi was negative on the song and criticized the "cheesy" saxophone sound, saying that it "serves well to show just how mediocre this song is".[11]

Chart performance

In the United States, "In the Dark" made its debut at number 92 on the Billboard Hot 100 chart on the issue dated August 20, 2011, almost three months after the song's release in April.[16] The song steadily ascended on the chart for eight weeks before reaching its peak position of number 11 on the issue dated October 22, 2011.[17] The song proved to be a bigger commercial success than Dev's debut single, "Bass Down Low" (2010), which reached number 61.[18] Additionally, "In the Dark" reached number one on two of Billboard's component charts, Heatseekers Songs and Hot Dance Club Songs.[17] The song also peaked at number eight on both Pop Songs and Radio Songs.[17] On November 18, 2011, the single was certified gold by the Recording Industry Association of America (RIAA) for sales of 500,000 units.[19]

In Canada, "In the Dark" debuted at number 83 on the Canadian Hot 100 chart on the issue dated September 17, 2011 and peaked at number 15 six weeks later on October 22, 2011.[17] In Australia, the song debuted at number 64 on the singles chart,[20] and eventually peaked at number 41.[21] Across Europe, "In the Dark" made its first appearance on the Tracklisten chart in Denmark on the issue dated July 29, 2011, entering at number 36.[22] The following week, the song reached its peak of number 22 and was listed on the chart for five weeks before falling off.[22] In Slovakia, "In the Dark" debuted at number 30 and peaked at the top position seven weeks later.[23] In the United Kingdom, the song debuted and peaked at number 37 on the UK Singles Chart on the issue dated August 27, 2011, and failed to match "Bass Down Low"'s peak at number ten.[24] In Ireland, "In the Dark" fared similarly on the Irish Singles Chart, entering and peaking at number 33.[25]

Music video

In the music video for "In the Dark", Dev is standing naked while being surrounded and touched by black-painted hands and arms

The music video for "In the Dark" was directed by Ethan Lader.[26] Dev enlisted Lader to make the video as he regularly makes videos for her and The Cataracs.[27] Lader originally contacted her with ideas for the clip, and she soon replied with what she would want in the video. She said, "So we did that back and forth, which he always does with me until I get my point across. [...] and then we met up and we got both of our ideas and feelings across. I wanted to be sexy and dark like the song is, in a really interesting way, and we pulled it off, I think."[27] The video was filmed in Los Angeles, California in late-April 2011, just before Dev joined Usher as the opening act for his OMG Tour.[28] Dev took more control over the "In the Dark" video than previous video shoots as she used to let the director "take a little bit of control" when she was inexperienced in the process.[27] In an interview with Idolator, Dev elaborated on the video's concept, stating that she wanted a dark feel similar to Tim Burton's Alice in Wonderland: "I wanted the video to be sexy as well. I wanted it to reflect all the dark aspects of the song, and initially we went in thinking that we'd have an Alice in Wonderland/Tim Burton type of feel."[2]

In the video, Dev is seen in a club scene with intense dancing.[29] The main focus is black-painted hands and arms, which are prominent in several shots of Dev as she is standing naked while the hands are touching her body. Some of the hands were digitally added, but the majority of them were real, including the ones touching Dev.[2] She explained, "The extras were amazing, they let me paint their hands and bodies, and they stacked on top of each other and did that for hours. For takes and takes and takes."[2] The video also includes shots of an albino ball python and a tarantula.[29] Cory Lamz of Westword was positive on the video, writing: "Watching 'In the Dark' is like dancing under a strobe light on ecstasy. In a sea of hands, literally, Dev manages to tease you, seduce you and entice you. She makes you want to touch her, just like every other hand in the video."[30] Contessa Gayles of AOL Music referred the video to as "freaky" and "funky", writing "Forget 'dancing in the dark,' Dev works it in a sea of dismembered, black-painted hands and arms in this freaky, funky new vid."[29] In contrast, Becky Bain of Idolator called it "somewhat unsettling".[31] Bill Lamb of About.com wrote that the video "will likely leave you never looking at hands exactly the same".[9]

Track listings

Charts

Chart (2011) Peak
position
Australia (ARIA)[21] 41
Canada (Canadian Hot 100)[17] 13
Czech Republic (Rádio – Top 100)[34] 44
Denmark (Tracklisten)[22] 22
Ireland (IRMA)[25] 33
Scotland (OCC)[35] 36
Slovakia (Rádio Top 100)[23] 1
UK Singles (OCC)[36] 37
US Billboard Hot 100[17] 11
US Hot Dance Club Songs (Billboard)[17] 1
US Latin Pop Songs (Billboard)[17] 17
US Latin Songs (Billboard)[17] 31
US Pop Songs (Billboard[17] 8

Radio add dates and release history

Country Release date Format(s)
Australia[37] April 25, 2011 Digital download
Denmark[3]
United States[4][5][32] April 26, 2011
May 24, 2011 Rhythmic radio
June 21, 2011 Mainstream radio
Germany[38] July 22, 2011 Digital download
Ireland[39] August 12, 2011 Digital EP
United Kingdom[6]
United States[33] August 29, 2011 Remix download

See also

References

  1. ^ Copsey, Robert (June 13, 2011). "Exclusive: Dev: 'New single In The Dark is flavourful' - Video". Digital Spy. Hachette Filipacchi UK. Retrieved October 21, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  2. ^ a b c d e f Bain, Becky (August 18, 2011). "Dev: The Idolator Interview". Idolator. Buzz Media. Retrieved September 30, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  3. ^ a b "In the Dark – Single by Dev". iTunes Store (Denmark). Apple, Inc. Retrieved October 2, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  4. ^ a b "Top 40/Rhythmic-Crossover – Future Releases". Allaccess. Archived from the original on May 25, 2011. Retrieved October 21, 2011.
  5. ^ a b "Top 40/Mainstream – Future Releases". Allaccess. Archived from the original on May 27, 2011. Retrieved October 21, 2011.
  6. ^ a b c "In the Dark – EP by Dev". iTunes Store (United Kingdom). Apple, Inc. Retrieved October 21, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  7. ^ Idolator Staff (August 21, 2011). "Dev Puts 50 Cent "In The Dark" In A New Remix". Idolator. Buzz Media. Retrieved October 6, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  8. ^ Maher, Cristin (October 5, 2011). "Dev Opens Up About Recording Her Debut Album and Keeping a 'Youthful' Sound". PopCrush. Retrieved October 8, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  9. ^ a b c d e f g h i Lamb, Bill. "Dev – "In the Dark"". About.com. The New York Times Company. Retrieved October 1, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  10. ^ a b c d Cinquemani, Sal (September 6, 2011). "Dev: The Night the Sun Came Up". Slant Magazine. Ed Gonzalez. Retrieved October 1, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  11. ^ a b Rizvi, Shahryar (September 15, 2011). "The Problem With... Dev's "In The Dark"". Dallas Observer. Village Voice Media. Retrieved October 21, 2011.
  12. ^ a b c d McCall, Tris (October 14, 2011). "Song of the Week: 'In the Dark,' Dev". The Star-Ledger. Advance Publications. Retrieved October 21, 2011.
  13. ^ a b Cheung, Nadine (May 18, 2011). "Dev, 'In the Dark' – New Song". AOL Radio. AOL. Retrieved October 1, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  14. ^ a b c Corner, Lewis (July 19, 2011). "Dev: 'In The Dark'". Digital Spy. Hachette Filipacchi UK. Retrieved October 21, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  15. ^ Ganz, Caryn (September 26, 2011). "Dev – In the Dark Song Review". Rolling Stone. Wenner Media. Retrieved October 21, 2011.
  16. ^ "Hot 100 – Week of August 20, 2011". Billboard. Prometheus Global Media. Retrieved October 21, 2011.
  17. ^ a b c d e f g h i j "In the Dark – Dev". Billboard. Prometheus Global Media. Retrieved October 21, 2011.
  18. ^ "Dev – Billboard Singles". Allmusic. Rovi Corporation. Retrieved October 22, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  19. ^ "RIAA – Dev". Recording Industry Association of America. Retrieved December 3, 2011.
  20. ^ "Chartifacts – Week Commencing: 12th September 2011". ARIA Charts. Archived from the original on September 14, 2011. Retrieved October 22, 2011.
  21. ^ a b "Dev – In The Dark". ARIA Top 50 Singles. Retrieved October 21, 2011.
  22. ^ a b c "Dev – In The Dark". Tracklisten. Retrieved October 21, 2011.
  23. ^ a b "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201139 into search. Retrieved October 21, 2011.
  24. ^ "Chart Stats – Dev". UK Singles Chart. Chart Stats. Retrieved October 22, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  25. ^ a b "Chart Track: Week 33, 2011". Irish Singles Chart. Retrieved October 21, 2011.
  26. ^ Gottlieb, Steven (July 8, 2011). "Watch It: Dev "In The Dark" (Ethan Lader, dir.)". Video Static. Retrieved August 18, 2011.
  27. ^ a b c Goldby, Stefan (August 19, 2011). "Music Interview: Dev". Buzzine. Richard Elfman / Louis Elfman. Retrieved October 1, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  28. ^ Lipshutz, Jason (April 21, 2011). "Dev and the Cataracs Join Usher's OMG Tour". Billboard. Prometheus Global Media. Retrieved September 30, 2011.
  29. ^ a b c Gayles, Contessa (July 8, 2011). "Dev Gets Hands-On With Her 'In the Dark' Video". AOL Music. AOL. Retrieved October 2, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  30. ^ Lamz, Cory (September 19, 2011). "Will Dev's sea of hands carry her to the top? Plus a full breakdown of this week's charts". Westword. Village Voice Media. Retrieved October 21, 2011.
  31. ^ Bain, Becky. "Grab A Handful Of Dev In Her "In The Dark" Video". Idolator. Buzz Media. Retrieved October 21, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  32. ^ a b "In the Dark – Single by Dev". iTunes Store (United States). Apple, Inc. Retrieved October 21, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  33. ^ a b "In the Dark (feat. Flo-Rida) – Single by Dev". iTunes Store (United States). Apple, Inc. Retrieved October 21, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  34. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 35. týden 2011 in the date selector. Retrieved October 21, 2011.
  35. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved October 21, 2011.
  36. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved October 21, 2011.
  37. ^ "In the Dark – Single by Dev". iTunes Store (Australia). Apple, Inc. Retrieved October 21, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  38. ^ "In The Dark: Dev" (in German). Amazon.de. Retrieved October 22, 2011.
  39. ^ "In the Dark – EP by Dev". iTunes Store (Ireland). Apple, Inc. Retrieved October 21, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
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