Maddy Dychtwald

Maddy Dychtwald ...

Maddy Dychtwald
Occupation(s)	Gerontologist, author, consultant, professional speaker
Spouse(s)	Ken Dychtwald, Ph.D.

Maddy Dychtwald is an author, speaker, and co-founder of Age Wave, a specialized firm which conducts benchmark research in the field and provides consulting services to business and non-profits worldwide on a broad range of issues relating to aging populations. She’s spent more than 25 years with her hands on the pulse of trends such as the reinvention of retirement to help companies better understand how to serve the changing needs of this enormous marketplace opportunity. She is also an authority on the economic ascent of women, including how it will transform financial services, healthcare, and consumer marketing.

Maddy is the author of three books: her newest, INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better (May 2010) explores how women are the major change agent of the decade to come. She has also written Cycles: How We Will Live, Work, and Buy (2004), the winner of the 2004 Book of the Year Award from the National Community Colleges Association, and co-authored an illustrated children's book on personal reinvention entitled Gideon's Dream: A Tale of New Beginnings (March 2008). In 1986, she co-founded Age Wave, the nation’s foremost thought-leader on population aging and its profound business, lifestyle and cultural implications. The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500.

During her career, she has addressed more than 350,000 business and social service leaders worldwide in a wide range of organizations, including Global Women Leadership Network, National Association of Educators, and the World Future Society. Maddy has been prominently featured in leading media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC and NPR. She is also a contributor to The Huffington Post.

A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

Notable Books

Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, by Maddy Dychtwald and Christine Larson, May 2010, Hyperion, ISBN-13: 9781401341022

Cycles: How We Will Live, Work, and Buy by Maddy Dychtwald, August 2008, Free Press, ISBN-13: 9780743226158 Awards: 2004 Book of the Year by the National Community Colleges Association

Gideon's Dream: A Tale of New Beginnings by Ken & Maddy Dychtwald and Dave & Grace Zaboski, Illustrated by Dave Zaboski, February 2008, HarperCollins Publishers, ISBN-13: 9780061434976 Awards: Grand Seal of Approval

Research Projects

A New Era of Women and Financial Planning, etc., etc. The Allianz Women, Money, and Power Study, 2006. This study was conducted to better understand women’s relationship with money and investing. The study included a survey of over 3,000 women and men conducted by Harris Interactive. The study revealed 5 distinct types of relationships between women and money.

Retirement at the Tipping Point: The Year That Changed Everything, March 2009. The recent economic reckoning has created vast financial losses and uncertainty during the last year, triggering all generations to reassess the funding, timing and purpose of retirement. To learn precisely how these disruptions have altered Americans' retirement hopes, worries, and needs, Age Wave launched this national survey among 2,082 respondents spanning four generations. The results uncovered mounting fears and shifting plans, but also a renewed focus on what's important and an optimistic outlook about the possibilities for retirees' new role in American life.

SunAmerica Re-Visioning Retirement and Retirement Re-set Study, r 2001, 2011. Age Wave, working in collaboration with SunAmerica, completed a groundbreaking study of the past, present, and future of retirement. This breakthrough research indicated that there are four distinct segments that now define the contemporary U.S. retirement experience: Ageless Explorer, Comfortably Content, Live for Today, Sick and Tired. Ten years later, SunAmerica and Age Wave rejoined forces to launch a new initiative, the SunAmerica Retirement Re-SetStudy, to reveal how the mindset, family dynamics, lifestyle expectations, and financial planning for retirement have changed in the past decade.

Influence

“The news that Maddy Dychtwald and Christine Larson share in Influence is big and good: Because women are moving toward economic parity with men, they are moving toward power parity with men. And...[a]s Dychtwald and Larson show plainly, increasing numbers of women are achieving economic independence and beginning to use the influence that comes with that in ways that will benefit us all for generations to come.” —Jody Williams, Nobel Peace Laureate

“In these days where so many trends are troublesome, it's refreshing to find one that's working to our advantage. Maddy Dychtwald and Christine Larson show how women are gaining power and influence, and how their gain is changing the world for the better. Eye-opening and encouraging.” —Robert B. Reich, professor of public policy, University of California at Berkeley, and former U.S. Secretary of Labor

“Maddy Dychtwald and Christine Larson’s Influence shows us the tectonic shift in gender roles, responsibilities and possibilities that is just about to happen in the United States and around the world -- and how that enormous change is likely to improve our lives. Here is a book with the potential to change the consciousness of everyone who reads it, and, so, to help bring about the very improvements it describes.” —Congresswoman Cathy McMorris Rodgers (R-WA)

Cycles

“To create brightness for the future you need to understand and use the cycles of your life to maximize your advantage. Maddy Dychtwald’s book shows you how to conquer the cycles of life and create your ideal future.”

-Mark Victor Hansen Co-creator, #1 New York Times best-selling series Chicken Soup for the Soul® Co-author, The One Minute Millionaire

“If Rip Van Winkle awoke in 2010, after a thirty or forty-year sleep, he would be astounded by the revolutionary changes in how we live, work, and play. Maddy Dychtwald’s provocative presentation and analysis of these changes will stimulate marketers to discard many assumptions and to think of new ways to meet the evolving needs of 21st century consumers.” Humphrey Taylor Chairman--The Harris Poll Harris Interactive, Inc.

“This fantastic compendium of facts and anecdotes shows beyond all doubt that we are not stuck on any one life path. The landscape is vast. Maddy Dychtwald is a wise and imaginative guide, so let the exploration begin!” George Leonard Author “Mastery,” “The Ultimate Athlete”

"Cycles is groundbreaking, insightful and compassionate. It sheds new light on the choices we will need to make, personally and collectively, to adapt to our changing needs as we journey through life." -Tara Bennett-Goleman

author, Emotional Alchemy

Gideon’s Dream

“An inspiring journey of transformation for both children and adults. Well done!” --Deepak Chopra M.D. Author , Buddha: A Story of Enlightenment and The Seven Spiritual Laws for Parents

“A truly charming, touching, and uplifting children’s book that parents will also love. As times change, we look for the myths that speak to us now. Gideon’s Dream has the feel of a classic already. It is a beautiful story told for our time, and our family loved it.” --Jack Canfield Coauthor, Chicken Soup for the Soul Series

Presentations

Maddy gave more than a presentation. She offered an exceptional degree of intellect, passion and knowledge that was both empowering and contagious. Through various channels and methods, including PowerPoint, video clips, statistics, personal stories and genuine conversation, Maddy truly engaged our female leaders. It is clear that Maddy not only understands the political, business and socioeconomic factors that shape the world for women today, but she has a firm grasp of how those trends will evolve and impact our world in the future - and is ahead of the curve in recognizing them.” Joan Walker, Senior Vice President, Corporate Relations Allstate Insurance Company

“The audience certainly enjoyed the stories you added to personalize the message and the multi-media photos, charts and videos were exactly right to illustrate and affirm your points. Those in attendance were captivated throughout your lecture.” Larry Whitworth, President, Washtenaw Community College

“The program was thought provoking, and provided data that was fact driven and brilliantly presented. Interweaving live video clips kept the audience entertained while ingesting a good deal of information.” Rita Hernandez, Vice President, Property Management, JMA Ventures, LLC

“The group was wowed by Maddy's enthusiasm and passion for the subject and all agreed it was quite timely.” Jennifer E. Heyman, Retirement Initiative, Charles Schwab

“Ms. Dychtwald is a very dynamic speaker with exceptionally good presentation skills. Her multi-media presentation was action-packed and highly entertaining. It was obviously based on her sound knowledge and extensive research.” Sally M. Natchek, CEBS, Director of Research and Development, Educational Programs, International Foundation of Employee Benefit Plans

“Attendees raved about the great job Maddy did. The material was not just a bunch of theories, but something that could be used immediately. Maddy’s preparation and presentation style were excellent.” Jim Cooper, CHA, Vice President, Education and Training, Choice Hotels

External links

• example.com

Maddy Dychtwald Website Age Wave Website Twitter Linkedin Maddy Dychtwald In the News