Maddy Dychtwald

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Maddy Dychtwald
Residence California
Occupation Professional speaker, author
Spouse(s) Ken Dychtwald

Maddy Dychtwald is the wife of Ken Dychtwald and an author of three books, a speaker, and the co-founder of Age Wave.[1] Maddy has 25 years of experience in the field of changing demographic trends that shape the marketplace and the workplace. She has written on the economic ascent of women, including how it will transform financial services, healthcare, and consumer marketing.

Maddy is currently a Senior Vice President at Age Wave,[2] a firm that she co-founded in 1986, and which provides consulting services to business and non-profits worldwide on a broad range of issues relating to aging populations.

Maddy is known for her presentations to more than 300,000 people across multiple industries, including health, energy, financial, marketing, non-profit, and education.[3]

Maddy has been featured in various media outlets including: Bloomberg Businessweek,[4] Forbes,[5] Newsweek,[6] U.S. News & World Report,[7] and TIME.[8] She is a blogger at The Huffington Post.[9]

A graduate of New York University, Maddy has been married for more than 25 years[10] and has been a working mom living in the San Francisco Bay Area for much of her adult life.[11]


  • Dychtwald, Maddy; Larson, Christine (2010). Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. Hyperion. ISBN 9781401341022.  (explores how women are the major change agent of the decade to come.)
  • Dychtwald, Maddy (2003). Cycles: How We Will Live, Work, and Buy. Free Press. ISBN 9780743226141.  (republished August 2008, Free Press, ISBN 9780743226158)
The book was given 2004 Book of the Year award by the National Community Colleges Association.[12][13]
  • Dychtwald, Ken; Dychtwald, Maddy; Zaboski, Dave; Zaboski, Grace (2008). Gideon's Dream: A Tale of New Beginnings. Illustrated by Dave Zaboski. HarperCollins Publishers. ISBN 9780061434976. 
the book received the Grand Seal of Approval,[14] which is a special honor from GRAND Magazine,[15] a magazine for grandparents.[16] Maddy co-authored this illustrated children's book on personal reinvention.

Research and articles[edit]

Research projects[edit]

A New Era of Women and Financial Planning, 2011.[17] LPL Financial and Age Wave partnered to launch a research initiative to discover how to best empower financial advisors to grow their business among women and their families. This initiativewas designed to go beyond existing studies by developing actionable insights to help financial advisors better meet the needs of women and couples. This multifaceted investigation, drew upon the experience and insights of multidisciplinary experts and a survey of 1,000 women and men nationwide.

The Allianz Women, Money, and Power Study, 2006.[18] This study was conducted to better understand women’s relationship with money and investing. The study included a survey of over 3,000 women and men conducted by Harris Interactive. The study revealed 5 distinct types of relationships between women and money.

Retirement at the Tipping Point: The Year That Changed Everything, March 2009.[19] The recent economic reckoning has created vast financial losses and uncertainty during the last year, triggering all generations to reassess the funding, timing and purpose of retirement. To learn precisely how these disruptions have altered Americans' retirement hopes, worries, and needs, Age Wave launched this national survey among 2,082 respondents spanning four generations. The results uncovered mounting fears and shifting plans, but also a renewed focus on what's important and an optimistic outlook about the possibilities for retirees' new role in American life.

SunAmerica Re-Visioning Retirement and SunAmerica Retirement Re-set Studies, r 2001, 2011.[20] Age Wave, working in collaboration with SunAmerica, completed a groundbreaking study of the past, present, and future of retirement. This breakthrough research indicated that there are four distinct segments that now define the contemporary U.S. retirement experience: Ageless Explorer, Comfortably Content, Live for Today, Sick and Tired. Ten years later, SunAmerica and Age Wave rejoined forces to launch a new initiative, the SunAmerica Retirement Re-Set Study, to reveal how the mindset, family dynamics, lifestyle expectations, and financial planning for retirement have changed in the past decade.


  • "The New (And Improved) Mr. Mom,", November 28, 2011[21]
  • "Boomer Expert Maddy Dychtwald: What Boomer Women Should Know,", November 4, 2011[22]
  • "The Biggest Shift in the Twenty-First Century," Networking Times, April 1, 2011[23]
  • "Women's Share of Jobs Slipping," Christian Science Monitor, February 11, 2011[24]
  • "Women and Leadership: How to Find a Mentor," Huffington Post, January 26, 2011[25]
  • "Shape the Work World You Want,", November 9, 2010[26]
  • "Women Entrepreneurs as Influencers,", October 27, 2010[27]
  • "Cool Friend #151: Maddy Dychtwald," Tom Peters!, September 24, 2010[28]
  • "Why Women Prefer Influence Over Power," CBSNews, September 29, 2010[29]
  • "Women’s Influence in Business World," NECN, July 30, 2010[30]
  • "'The Closer' opened doors for women – and for basic cable," The Christian Science Monitor, July 12, 2010[31]
  • "The Influentials: Are You One of Them?," Active Over 50, July 1, 2010[32]
  • "The Richer Sex: Companies had Better Cater to Women," Newsweek, June 21, 2010[6]
  • "Women set to outdo men on pay," The Sunday Times, June 20, 2010[33]
  • "Women's Power Equals Economic Power, Authors Say," Toronto Star, June 9, 2010[34][35]
  • "Will You Outlive Your Marriage?," Huffington Post, June 3, 2010[36]
  • "It's a Woman's World," Redbook, June 1, 2010[37][38]
  • "Women Peace Prize Winners Band Together to Help Others," Huffington Post, May 28, 2010[39]
  • "From Fashionista to Frugalista: The Next Generation of Female Spenders," The Wall Street Journal, May 11, 2010[40][41]
  • "David Brooks Was Wrong on Sandra Bullock," U.S. News and World Report, April 12, 2010[7]


  1. ^ "+ vidTitle +". Retrieved 2012-04-30. 
  2. ^ "About Agewave - The Team". Retrieved 2012-04-30. 
  3. ^ "Maddy Dychtwald – About Maddy". Retrieved 2012-04-30. 
  4. ^ Dychtwald, Maddy (2010-05-11). "Book Excerpt: Women's Economic Power". BusinessWeek. Retrieved 2012-04-30. 
  5. ^ " - Small Business News and Information". Retrieved 2012-04-30. 
  6. ^ a b Rana Foroohar (2010-06-13). "Why Companies Need to Cater to Women". The Daily Beast. Retrieved 2012-04-30. 
  7. ^ a b "David Brooks Was Wrong on Sandra Bullock - Bonnie Erbe". 2010-04-12. Retrieved 2012-04-30. 
  8. ^ Luscombe, Belinda (2010-11-22). "Woman Power: The Rise of the Sheconomy". TIME. Retrieved 2012-04-30. 
  9. ^ "Search Results maddy dychtwald". 
  10. ^
  11. ^ Torres, Blanca (April 16, 2006). "Redefining what getting older means; Consultant and author specializes in getting businesses in touch with the baby boom generation". Contra Costa Times. 
  12. ^ "NEW Leadership Summit 2011 - Network of Executive Women". Retrieved 2012-04-30. 
  13. ^ "Maddy Dychtwald – Cycles: How We Will Live, Work, and Buy". Retrieved 2012-04-30. 
  14. ^ "Maddy Dychtwald – Gideon’s Dream: A Tale of New Beginnings". Retrieved 2012-04-30. 
  15. ^ "". 
  16. ^ "GRAND Seal of Approval". 2009-07-27. Retrieved 2012-04-30. 
  17. ^ "Closing Keynote Presentation: A New Era of Women and Financial Planning | Women Advisors Forum Southern California 2012". 2011-11-17. Retrieved 2012-04-30. 
  18. ^ "Women, Money, and Power". Allianz Life. Retrieved 2012-04-30. 
  19. ^
  20. ^ "SunAmerica Retirement Re-Set « Retirement Reset". Retrieved 2012-04-30. 
  21. ^ Dychtwald, Maddy (2011-11-29). "The New (And Improved) Mr. Mom". ThirdAge. Retrieved 2012-04-30. 
  22. ^
  23. ^
  24. ^ "Women's share of jobs slipping". Retrieved 2012-04-30. 
  25. ^ "Maddy Dychtwald: Women and Leadership: How to Find a Mentor". 2011-11-17. Retrieved 2012-04-30. 
  26. ^ Dychtwald, Maddy (2010-11-09). "Shape the Work World You Want". Retrieved 2012-04-30. 
  27. ^ Dychtwald, Maddy (2010-10-27). "Women Entrepreneurs as Influencers". Retrieved 2012-04-30. 
  28. ^ Tom Peters Company. "Cool Friend #151: Maddy Dychtwald". tompeters!. Retrieved 2012-04-30. 
  29. ^ "Why Women Prefer Influence Over Power". CBS News. 2010-09-29. Retrieved 2012-04-30. 
  30. ^ "Women's influence in business world". 2010-07-30. Retrieved 2012-04-30. 
  31. ^ Gloria Goodale. "'The Closer' opened doors for women – and for basic cable". Retrieved 2012-04-30. 
  32. ^
  33. ^
  34. ^ Roseman, Ellen (2010-06-09). "Roseman: Women’s power equals economic power, say authors". Toronto: Retrieved 2012-04-30. 
  35. ^
  36. ^ "Maddy Dychtwald: Will You Outlive Your Marriage?". 2011-11-17. Retrieved 2012-04-30. 
  37. ^'saWoman'sWorld.06.01.10.pdf
  38. ^ "Maddy Dychtwald - Speaker, Speeches, Booking Agent, Agency, Washington Speakers Bureau". 2010-11-01. Retrieved 2012-04-30. 
  39. ^ "Maddy Dychtwald: Women Peace Prize Winners Band Together to Help Others". 2011-11-17. Retrieved 2012-04-30. 
  40. ^ Evans, Kelly (2010-05-11). "From Fashionista to Frugalista: The Next Generation of Female Spenders - Real Time Economics - WSJ". Retrieved 2012-04-30. 
  41. ^

External links[edit]