BharatBenz
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BharatBenz is a brand of trucks manufactured and marketed in India by Daimler India Commercial Vehicles Private Limited (DICV), a wholly owned subsidiary of Daimler AG.[1] It produces trucks in the 6 - 49 ton range.
History
The launch of the BharatBenz brand was announced on 17 February, 2011 by Daimler AG Chairman Dieter Zetsche. The decision to launch the brand was prompted by Daimler's determination to compete in the fast-growing Indian market against dominant Indian brands, such as Tata Motors, and Indian ventures of other leading global truck manufacturers, such as Mahindra Navistar, Volvo Eicher, etc.
The strategy for the brand will be to build light trucks based on Daimler's Fuso Canter platform and heavier trucks based on the Mercedes-Benz trucks platform.[1]
Production
DICV setup a manufacturing plant for the BharatBenz trucks in Oragadam, near Chennai in Tamil Nadu at an investment of over €700 Million.[2] Initial production capacity at the plant in 2011 was for 36000 units per year.
DICV's supply chain for the trucks includes parts sourced from 430 Indian vendors.