Moxie (company)
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Moxie is a full-service interactive marketing agency located in Atlanta, GA. In 2006, Moxie was acquired by Zenith Media Services, a Publicis Groupe Company, and the expansion included adding offices in New York and Los Angeles.[1]
Moxie's current clients include Coca-Cola, L'Oreal USA, Verizon Wireless, Cartoon Network, Turner Broadcasting, Children's Healthcare of Atlanta and 20th Century Fox.[2]
Corporate Profile
Founded in 2000, Moxie is headquartered in Atlanta, Ga., with additional offices in New York City and Los Angeles.[3] With more than 300 employees, Moxie’s services include: digital media, media strategy buying/planning, online display advertising, search engine marketing (SEM), word of mouth (WOM), consumer generated media (CGM), research & analytics, social networking, mobile advertising, podcasts/mobile downloads, Web site design and development, ECRM programs, email marketing, digital signage/interactive merchandising, interactive demos, CD/DVD multi-media production, and video/audio production.[4]
Moxie, aligned with search-marketing shop Performics in January 2010 as part of Publicis Groupes’ efforts to recast its digital offerings.
Moxie's Senior Management Team consists of:
- Suzy Deering, President
- Chris Walker, Chief Financial Officer
- Alyse Schwartz, EVP Account Planning
- Erin Pennington, EVP Media & Analytics
- Jason Dempsey, EVP Technology
- Greg Satell, SVP Innovation and Strategy
- Solange Claudio, SVP Program Leadership
Specialization
Moxie’s capabilities include specializes in communications planning, media planning and buying, search marketing, branded entertainment, digital advertising, ECRM, experiential and sponsorship services and campaign management.
Achievements
In May 2009, Moxie received three awards at the Atlanta Interactive Marketing Association’s Awards: Most Effective Use of Video, and Most Effective Search Marketing Campaign categories.
Other recognitions include:
| Name of Award | Giver of Award | Year Won |
|---|---|---|
| Top 10 Women in Business | Atlanta Business Chronicle | 2005[5] |
| Big Idea Chair | Yahoo! | 2005[6] |
| Rich Media Campaign - Honors | iNova | 2005[7] |
| Marketer of the Year | Atlanta Interactive Marketing Association | 2005[8] |
| Best of the Best Award | Atlanta Interactive Marketing Association | 2005[6] |
| Atlanta's #1 Largest & Fastest Growing Women-Owned Firm | Atlanta Business Chronicle | 2006 |
| MIXX Award - Online Integration (Silver) | Interactive Advertising Bureau (IAB) and Adweek Magazine | 2006 |
| MIXX Award - Super-Rich Media (Silver) | Interactive Advertising Bureau (IAB) and Adweek Magazine | 2006[9] |
| Web site Telecommunications (Official Honoree) | Webby Award | 2006[10] |
| Best of E-commerce/Sales - Gold | Horizon Interactive | 2007[11] |
| Web site Services (Official Honoree) | Webby Award | 2007[12] |
| Rich Media Advertising: Business-to-Consumer (Official Honoree) | Webby Award | 2008[13] |
| Buzz Award | Adweek | 2008[14] |
| Outstanding Achievement Award | IMA | 2008[15] |
| Interactive Advertising Competition (IAC) Award for Best Movie Interactive Application | Web Marketing Association | 2008[16] |
| Silver Award: Interactive | Create Award | 2008[17] |
| Most Effective Search Marketing Award | Atlanta Interactive Marketing Association (AiMA) | 2009[18] |
| Most Effective Use of Video Award | Atlanta Interactive Marketing Association (AiMA) | 2009 |
| Best in Show Award | Atlanta Interactive Marketing Association (AiMA) | 2009[19] |
| #1 Largest Marketing Services Agency | Atlanta Business Chronicle | 2009 |
| #1 Largest Web Design & development Companies | Atlanta Business Chronicle | 2009 |
| Finalist for the best Places to Work | Atlanta Business Chronicle | 2009 |
| The Home Depot Light Bulb Education | OMMA Web Site Excellence Finalist | 2009 |
| Best in Show Award for Live Positively | W3 | 2009 |
| Gold Award for Live Positively and Star Trek | W3 | 2009 |
| Silver Award for Moxie Interactive | W3 | 2009 |
| Finalist for 20th Century Fox's Avatar Search Campaign | AIMA Awards | 2010 |
| Finalist for Verizon Wireless Droid Email Campaign | AIMA Awards | 2010 |
| #1 Largest Marketing Services Agency | Atlanta Business Chronicle | 2010 |
References
Notes
- ^ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account “ http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
- ^ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account” http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
- ^ The Free Library, “20th Century Fox's The Day the Earth Stood Still Lets the World Decide Who/What Will Be Saved When the Earth Stands Still” http://www.thefreelibrary.com/20th+Century+Fox's+The+Day+the+Earth+Stood+Still+Lets+the+World...-a0188911589
- ^ PR Inside, “Daina Middleton Joins Moxie Interactive as Senior Vice President of Sunao” http://www.pr-inside.com/daina-middleton-joins-moxie-interactive-as-r583721.htm
- ^ Atlanta Business Chronicle, “Top 10 Women in Business 2005” http://atlanta.bizjournals.com/atlanta/stories/2005/09/12/smallb2.html
- ^ a b Funding Universe, “Moxie Interactive Wins AiMA EUR(TM)s EURoeBest of the Best EUR Award For Outstanding Online Creativity” https://www.fundinguniverse.com/news/2005/12/01/news3329.htm
- ^ iNOVA, “2005 Award Category Winners” http://www.astridawards.com/iNova%20pages/Winner%20pages/2005/marketing.htm
- ^ ZoomInfo, “Kris Zagoria” http://www.zoominfo.com/people/Zagoria_Kris_338186366.aspx
- ^ IAB, “IAB AND ADWEEK MAGAZINES ANNOUNCE MIXX AWARD WINNERS” http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/5067
- ^ The Webby Awards, “10th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=63&season=10
- ^ Horizon Interactive, “2007 Winners” http://www.horizoninteractiveawards.com/winners/07/ecommerce.htm
- ^ The Webby Awards, “11th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=59&season=11
- ^ The Webby Awards, “12th Annual Webby Award Official Honoree Selection” http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=152&season=12
- ^ AdWeek, “2008 Buzz Award Winners” http://www.adweek.com/aw/content_display/news/e3i72ce5cb5941da1cd4c4357a01742a744
- ^ Interactive Marketing Association, “Award Gallery” http://www.interactivemediaawards.com/winners/winners.asp
- ^ Wild Tangent, “WildTanget receives award for Outstanding Achievement in Online Advertising” about.wildtangent.com/static/u/iac_award.pdf
- ^ LinkedIn, “James Tomasino Profile” http://www.linkedin.com/pub/james-tomasino/2/843/b14
- ^ Atlanta Interactive Marketing Association, “2009 Winners” http://www.aimaawards.com/winners/finalist.php
- ^ Atlanta Interactive Marketing Association, “BETTER THE SECOND TIME AROUND… AIMA HONORS ATLANTA’S BEST ONLINE MARKETING TALENT” http://www.atlantaima.org/index.php/Press/