CAC 40 Component
|Products||Branding & identity|
|Revenue||€10.788 billion (2020) |
|€983 million (2020) |
|€576 million (2020) |
|Total assets||€30.161 billion (2020) |
|Total equity||€7.160 billion (2020) |
Number of employees
|75,588 (Half of 2020) |
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency.[when?] It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.
It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.
In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic. By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.
The group had operations in over 202 cities in 105 countries, including a strategic alliance with Dentsu.
In July 2013 it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.
In February 2015, Publicis acquired Sapient Corporation to form Publicis.Sapient as the world's largest digital network, which at the time included SapientNitro, Sapient Consulting, DigitasLBI and RazorfishGlobal.
In September 2015 The Publicis Groupe acquired South African marketing, promotions and activations agency The Creative Counsel. The acquisition was reported as the largest agency buyout ever to happen in South Africa, with an unconfirmed valuation of between R1bn and R1.5bn.
In December 2015, Publicis announced a new organisation into 4 main divisions:
- Publicis Communications (gathering creative networks Leo Burnett Worldwide, Publicis Worldwide, Saatchi & Saatchi, Bartle Bogle Hegarty (BBH), global design and technology consultancy Nurun, and creative production group Prodigious Brand Logistics and global PR agency MSLGROUP) under the leadership of Arthur Sadoun;
- Publicis Media (gathering the media planning & buying capabilities of Starcom Mediavest Group and ZenithOptimedia) under the leadership of Steve King;
- Publicis.Sapient (gathering technology & digital agencies Razorfish, DigitasLBi and Sapient Corporation) under the leadership of Alan Herrick;
- Publicis Healthcare, already in existence, will remain under the leadership of Nick Colucci.
In addition, Laura Desmond became Chief Revenue Officer, leading a team of 20 Chief Client Officers who would lead client teams across all Publicis Groupe entities. The new organisation was to be effective 1 January 2016.
On January 21, 2019, Publicis announced the deal to sell two of their Latinamerican agencies, NovaDigitas and Pixeldigital to BancroftX to form a new marketing firm under the group umbrella BancroftX.
On February 4, 2020, Publicis Groupe India announced the merging of existing agencies - Arc Worldwide, Solutions and Ecosys OOH, to create ‘Publicis In-Motion’. In January 2014, Publicis acquired Law & Kenneth, an Indian advertising and digital agency.
The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor. The company's SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offers advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.
Qorvis, a U.S. subsidiary of Publicis, has represented the country of Saudi Arabia since the September 11 attacks and has been accused of helping to whitewash its record on human rights. More recently, the writer Ken Klippenstein obtained leaked documents from Qorvis, which show the PR company pitched a private company on a four to five minute propaganda video, which hoped to improve the reputation of its Homestead, Florida shelter for "unaccompanied alien children."
This section needs to be updated.(February 2019)
As of October 2015, the main subsidiary companies of this group are:
- Publicis Communications
- Publicis Media
- Publicis Sapient
- Publicis Health
- Specialized Agencies
PublicisLive is a global event management and strategic communication firm founded in 1995 and has offices in Abu Dhabi, Dubai, Geneva, Istanbul, Kigali and Paris. PublicisLive is part of the Publicis group.
- Clark Hultquist, "Publicis and the French advertising world, 1946--1968" Essays in Economic & Business History (2009) 27: 61-76.
- Elliott, Stuart (31 March 2002). "Advertising's Big Four: It's Their World Now". The New York Times. Retrieved 3 October 2017.
- Garside, Juliette (28 July 2013). "Omnicom and Publicis merger creates communications giant". The Guardian. Retrieved 3 October 2017.
- Brand Republic. "WPP overtakes Omnicom as biggest marketing group". Retrieved 12 April 2011.
- Channick, Robert (28 July 2013). "Leo Burnett parent in huge ad merger deal". Chicago Tribune. Retrieved 3 October 2017.
- Celles, David (8 May 2014). "At Odds, Omnicom and Publicis End Merger". New York Times. Retrieved 3 October 2017.
- "SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources Say". adweek.com. 12 July 2018. Retrieved 17 January 2019.
- "Publicis Gets Creative". pressreader.com / Financial Mail. 11 September 2015. Retrieved 4 February 2021.
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- Margaret, Bloomberg (21 January 2019). "BANCROFTx' buys Publicis Latam agencies: deal non-discloused". www.bancroftx.com. Retrieved 17 February 2019.
- Graham, Megan (15 April 2019). "Publicis' $4.4 billion acquisition of Epsilon: analysts skeptical". www.cnbc.com. Retrieved 17 April 2019.
- Tewari, Saumya (4 February 2020). "Publicis Groupe merges two agencies to create Publicis In-Motion". livemint.com. Retrieved 4 February 2020.
- Nair Ghaswalla, Amrita (30 January 2014). "Publicis Groupe acquires Law & Kenneth". The Hindu Business Line.
- History of Digital Pre-Press Services[permanent dead link] (last checked on 11 February 2008)
- "About - VivaKi". Archived from the original on 23 October 2016. Retrieved 3 October 2017.
- Green, Chris (17 March 2016). "PR firm accused of helping Saudi Arabia 'whitewash' its human rights record". The Independent. Retrieved 3 October 2017.
- "Supplemental Statement Pursuant to the Foreign Agents Registration Act of 1938" (PDF). fara.gov. Foreign Agents Registration Act. 5 April 2015. p. 12. Retrieved 3 October 2017.
- Inc, The Young Turks. "Saudi-Linked Lobby Group Pitched Film to Humanize Child Detention Camp". TYT Network. Retrieved 19 September 2019.
- "Guess We'll Never Get To See 'Baby Jails: The Movie' Now". Wonkette. 9 September 2019.
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- "3-SHARE – Adobe Experience Manager Experts". www.3sharecorp.com. Retrieved 3 October 2017.
- Groupe, Publicis. "Publicis Groupe Acquires 3|Share, Adobe Digital Marketing Experts". GlobeNewswire News Room. Retrieved 3 October 2017.
- "Rosetta is an Agency Focused on Customer Engagement". Rosetta. Retrieved 3 October 2017.
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- "2019 Publicis Annual financial report - Fully consolidated companies - Page 247" (PDF). Publicis Groupe. 2019. Retrieved 4 February 2021.
- Clark Hultquist, "Publicis and the French advertising world, 1946--1968" Essays in Economic & Business History (2009) 27: 61-76