Forum Research
Forum Research is a Canadian market research survey firm founded in 1993 by Dr. Lorne Bozinoff. Forum Research Inc. is headquartered in Toronto, Ontario and has offices throughout Canada (Edmonton, Toronto and Vancouver) and around the world (Houston, Buenos Aires, Dubai, Mumbai and Shanghai). Forum Research Inc. published several polls during both the 2010 Toronto mayoral election, and the 2011 Canadian federal election. The firm was the first to predict through polling the defeat of the Liberal Party in Toronto and Montreal to the New Democratic Party.[1][2] Forum Research was also one of the first market research firms to identify the 'NDP Surge', which was later validated by the official election results.[3]
The firm was heavily criticized in 2012 after two erroneous election result predictions during the final days of the Quebec [4] and Alberta[5] provincial elections.
Business specialization
Forum Research specializes in political polling and customer satisfaction research. Some of the firm’s research tools include small and large-scale telephone, interactive telephone, and online polling, focus groups, one-on-one interviews, mail, door-to-door, intercept and personal surveys. [citation needed]
Affiliates
- Foundation Research Group
- Access Research
- Shop'n Chek Canada
- RDDNet
References
- ^ "Pollster predicts Liberal strongholds will turn NDP". Macleans. April 27, 2011.
- ^ "Grits set to lose long-held bastions in Montreal and Toronto to NDP, says dramatic new Forum Research poll". The Hill Times. April 27, 2011.
- ^ "Polling and the NDP Surge". CBC Reality Check. April 25, 2011.
- ^ "PQ headed to comfortable majority: Final poll before Quebec election". National Post. September 3, 2012/.
{{cite web}}: Check date values in:|date=(help) - ^ "Wildrose Heading for a Bare Majority" (PDF). Forum Research. April 22, 2012/.
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External links
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