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PT. Setya Trimitra also known as 3ad (TriAd) is an Indonesian advertising agency located in South Jakarta, Indonesia. the agency is working in Advertising business activities.[1]. TRIAD is an advertising agency that provides strategic management service in planning and developing creative communication based on client's research and analytical process that supporting total integrated marketing strategy[2].
HISTORY
[edit]TriAd was Founded in 1999, by advertising senior expertise that have experienced for almost ten years, since 1988.[3] In their field of business, TRIAD has been partnered with some of multinational and local company.[4]
Controversy
[edit]Setya Trimitra or Triad advertising are often labeled as "sanctimonious" advertising agency because it is often use religious view to-assess creativity in advertising industry. One example is when they boycotted an advertising event in 2006 only because the event titled "ad-orgy" and the use of red devil logo, which according to them is demeaning.[5]
CLIENTS
[edit]The main client of Setya Trimitra is YAMAHA and Jakarta Fair . The marketing strategy involves :
- Branding on television programs
- Corporate Events
- Promotional Events
SUBSIDIARY
[edit]PT. Setya Trimitra have 5 subsidiaries company :
- Triad Communication
- Triavi
- Rekarupa
- S2M
- IndoProm
REFRENCES
[edit]- ^ http://www.indonesiayp.com/company/452166/Setya_Trimitra_PT
- ^ http://indonetwork.co.id/PT_SETYA_TRIMITRA/profile/pt-setya-trimitra.htm
- ^ http://indonetwork.co.id/PT_SETYA_TRIMITRA/profile/pt-setya-trimitra.htm
- ^ http://3riad.blogspot.com/p/about-us_2571.html
- ^ z15.invisionfree.com/fsrduntar/ar/t380.htm