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Mighty Max (toyline)

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The original Mighty Max logo.

Mighty Max was a series of toys which were manufactured by Bluebird Toys Limited in the UK in 1992. The toys were similar to the earlier Polly Pocket however, these toys were marketed primarily towards young boys. In Canada and the USA, the toys were distributed by Irwin Toy Ltd. and Mattel respectively. The original toyline consisted mainly of "Doom Zones" and "Horror Heads". "Doom Zones" were small playsets with a horror theme and featured miniature figurines of menacing creatures and the hero Max, a young boy with blonde hair who wears jeans and a white t-shirt with a red "M" on it. He also wears a baseball cap, the colour of which has varied however, it always had an "M" on it. The "Horror Heads" were smaller sized playsets, shaped like the heads of creatures and contained miniature figures.

Story

Max's Dad left him his old baseball cap. Trouble was, this was no ordinary baseball cap..."Gotta look the business" Max thought as he tweaked the cap's peak round to the side. "AAAARGH!" Suddenly, the world had gone weird and very unfriendly! The cap had changed colour! Something very strange was going on! He'd been caught in the Horror Zone. Stumbling from one terrifying adventure to another with only cryptic clues to help him escape...he was all alone. He was scared. But he was MIGHTY MAX, and he'd get back somehow!

Toys

Mighty Max Conquers the Temple of Venom - closed
Mighty Max Conquers the Temple of Venom - open

The toys featured a short comic on the back of the packaging summarizing Max's adventure in that zone.

Doom Zones

  • Mighty Max Conquers the Temple of Venom (re-named to Mighty Max Conquers the Palace of Poison in the USA)
  • Mighty Max Escapes from Skull Dungeon
  • Mighty Max Liquidates the Ice Alien
  • Mighty Max Slays the Doom Dragon
  • Mighty Max Terminates Wolfship 7
  • Mighty Max Trapped by Arachnoid

Horror Heads

  • Mighty Max Against Droid Invader (re-named to Mighty Max Against Robot Invader in the USA)
  • Mighty Max Battles Skull Warrior
  • Mighty Max Challenges Lava Beast
  • Mighty Max Defeats Nightwing (re-named to Mighty Max Defeats Vamp Biter in the USA)
  • Mighty Max Fights Nuke Ranger
  • Mighty Max Neutralises Zomboid
  • Mighty Max Pulverizes Sea Squirm
  • Mighty Max Versus Kronosaur

Large Size Playsets

  • Mighty Battles the Skull Master on Skull Mountain

Television Series

The redesigned logo.

In 1993, an American television series was created based on the toys. After the series began to air, the characters of Virgil and Norman and toys based on episodes of the series were added to the toyline to form a new series of toys, the story on the packaging was revised accordingly. A short lived comic book series was created as well. The appearance of Max changed considerably, he was no longer portrayed as a young boy, but as a taller adolescent with longer hair and an untucked shirt, similar to his portrayal in the television series. The older Doom Zones, Horror Heads and playsets were re-released with the original story replaced with the revised one.

Revised Story

Max was bright and pretty good at getting in and out of trouble, but he'd never forget the day he broke his Mom's mysterious old statue and found the Cosmic Cap inside. How was he to know it made him 'the Mighty One', able to travel instantly from place to place by means of time Portals? And how were Max, his Cosmic Cap and his two friends and protectors, wise old Virgil and fearless Norman gonna' measure up against the ultimate evil of the Skull Master!!?

Toys

Doom Zones

  • Mighty Max Caught by the Man Eater
  • Mighty Max Blows Up Dino Lab
  • Mighty max Grapples with Battle Cat
  • Mighty Max Outwits Cyclops
  • Mighty Max Stings the Scorpion
  • Mighty Max Tangles with Gargantua (Mighty Max Tangles with the Ape King in North America)
  • Mighty Max Swats the Fly
  • Mighty Max Traps Rattus
  • Mighty Max Grips the Hand
  • Mighty Max Lashes the Lizard
  • Mighty Max Sinks Nautalus
  • Mighty Max Bytes Cyberskull

Horror Heads

  • Mighty Max Hammers Ax Man
  • Mighty Max Hounds Werewolf
  • Mighty Max Survives Corpus
  • Mighty Max Tangles with Lockjaw
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