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Traxon Technologies Limited
ParentOsram Licht AG
Websitewww.traxontechnologies.com.com

Traxon Technologies Limited manufactures and supplies LED lighting systems for architectural, entertainment, hospitality, and retail industries in Hong Kong and internationally. The company offers illumination, ambiance and accent, media, and facade solutions, as well as user terminals, control engines and software, and interfaces and accessories. It also provides installation, onsite support, and after sales services. Traxon Technologies Limited has a strategic partnership with e:cue lighting control. The company was founded in 1995 and is based in Shatin, Hong Kong with a network of offices internationally. [1]

OSRAM AG acquired the remaining shares in Traxon Technologies, Ltd. from its joint venture partner in 2011. [2]

Company History

Traxon Technologies was established in Frankfurt am Main, Germany, in 1995. Originally in the emerging LED market as a producer of small boutique retail LED products, Traxon’s focus began to change as it pioneered its Mood Light Classic panel, a remotely-controlled LED fixture for the consumer market[citation needed]. Traxon moved its headquarters to Hong Kong in 1997.

Traxon made an official shift from business-to-consumer lifestyle products in 2002, into the professional architectural lighting industry[citation needed]. With research and development divisions in both Hong Kong and Germany, Traxon was serving ten overseas offices as well as a network of distributors, integrators, and clients worldwide[citation needed]. Traxon began marketing their basic LED lighting and control products.

During the international Light+Building conference in 2005, Traxon was introduced to e:cue lighting control[3], a company of which it would become a shareholder one year later, eventually creating a combined Research and Development Center in Paderborn, Germany. Then, Traxon Technologies acquired e:cue lighting control. Market position was strengthened in March 2009[citation needed] when Traxon entered into a joint venture with OSRAM, a partnership which ultimately led to OSRAM's complete acquisition of Traxon in 2011. [4]

Product Portfolio

Traxon Technologies manufactures illumination, ambient, media and facade solution as well as e:cue lighting control solution.

Products are grouped in the following product categories:

Illumination Outdoor and Indoor Lighting Fixtures.

Ambiance Cove Lighting Fixtures.

Media and facade Media and Facade Fixtures for use on building and architectural surfaces.

e:cue lighting control e:cue lighting control solutions are lighting control system which can be used on both indoor and outdoor lighting of commercial, industrial, and residential spaces [5]

File:E-cue.jpg
e:cue lighting control

Subsidiary

e:cue lighting control

Main article: e:cue lighting control

e:cue lighting control is headquartered in Paderborn (Germany) but it has major offices in Europe, North America, Asia-Pacific and Middle East. Distribution and support is also managed through its partner network around the world.

e:cue lighting control history

In 2001, e:cue lighting control was established in Paderborn, Germany, by Philipp van Beeck and Dirk Beiner. The entrepreneurs for PC based lighting control started their business and R&D for lighting control in the entertainment and architainment industry[citation needed].

In 2002 and 2003, the company launched the e:series devices and e:net backbone and established relations to its sales partners in Austria and Japan[citation needed]. e:cue lighting control participated in international shows like PLASA [1] and World Lighting Fair. Between 2004 and 2005, the number of its international sales partners expanded and within four years its sales network covered 19 countries. The international company developed its first LED driver model and launched butler/SMART series (control engines). During 2006, Traxon Technologies Ltd became an additional shareholder.[6]

In 2006, the first office in New York, United States of America, was opened. Additionally, the Research and Development center of Traxon Technologies Ltd. was established in Paderborn, Germany. Traxon Technologies Ltd. and e:cue lighting control formed one global set-up with two brands offering customers full turnkey LED systems and solutions[citation needed] including a dedicated control product portfolio. In 2008, e:cue lighting control launched ten new architectural control products. On March 2009, together with Traxon Technologies Ltd., e:cue entered into a joint venture partnership with OSRAM, part of the Siemens Group

Notable Project

Flame Towers, famous landmark in Baku, Azerbaijan [7] [8]

Shanghai Tower, a supertall skyscraper under construction

i Light Marina Bay, i Light Marina Bay is Asia’s first and only sustainable light art festival held in the Marina Bay district of Singapore.[1] The festival is organised and presented by the Urban Redevelopment Authority (URA). [9]

Arena Corinthians, Arena Corinthians houses one of the largest video screens of the world,[10] 170 by 20 metres (558 by 66 ft)—3,400 square metres (37,000 sq ft). It has 210,000 individual LEDs; 1,320 custom made luminaires are fitted in 4 metres (13 ft) long glass sheets.[11] The screen is manufactured by Traxon Technologies and is controlled by a E:cue lighting control.[12][13] Glass for both façades were provided by Italian company Sunglass SRL,[14] using Asahi Glass Co.'s Planibel Clear glass.[15]

Notable Partnership

Traxon had partnered with Alucobond to product light emitting aluminium panel. [16]

See also

References

  1. ^ "Business Week".
  2. ^ "Lighting.com".
  3. ^ "e:cue website".
  4. ^ "Traxon website".
  5. ^ "Traxon Product Page".
  6. ^ "Last retrieve from web on 21/09/2014" (PDF).
  7. ^ "Traxon Website".
  8. ^ "e-architect".
  9. ^ "darrensim".
  10. ^ "Corinthians testa o 'maior telão do mundo' em seu estádio em Itaquera". O Estado de São Paulo. 19 April 2013. Retrieved 18 June 2013.
  11. ^ "goldenbookofrecords".
  12. ^ "Football arena in Sao Paulo: complete stadium lighting from a single source". Retrieved 20 June 2013.
  13. ^ "illumni".
  14. ^ "Works in Progress". Retrieved 28 June 2013.
  15. ^ "AGC Supplies All Glass for Arena Corinthians". 23 April 2014. Retrieved 23 April 2014.
  16. ^ "Architect Magazine".
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