Template:UnreviewedThe context-based model of the counterintuitiveness effect[1] is a cognitive model of the minimal counterintuitiveness effect (or MCI-effect for short) i.e., the finding by many cognitive scientists of religion that minimally counterintuitive concepts are more memorable for people than intuitive and maximally counterintuitive concepts [2][3] and others.[4] The context-based model emphasizes the role played by the context in which a concept appears in making it counterintuitive. This is in in contrast to the traditional (also called content-based) accounts of the MCI-effect which underscore the role played by context.[5][6] The model was first proposed by cognitive scientist Afzal Upal in 2005 [7] and has been subsequently elaborated in a number of publications.[8][9]
References
^Upal, M. A. (2010). "An Alternative View of the Minimal Counterintuitiveness Effect", Journal of Cognitive Systems Research, 11(2), 194-203.
^Boyer, Pascal. The Naturalness of Religious Ideas University of California Press, 1994.
^Boyer, P., & Ramble, C. (2001). "Cognitive templates for religious concepts". Cognitive Science, 25, 535–564.
^Barrett, J. L., & Nyhof, M. (2001). "Spreading non-natural concepts: the role of intuitive conceptual structures in memory and transmission of cultural materials". Journal of Cognition and Culture, 1, 69–100.
^Barrett, J. L., & Nyhof, M. (2001). "Spreading non-natural concepts: the role of intuitive conceptual structures in memory and transmission of cultural materials". Journal of Cognition and Culture, 1, 69–100.
^Barrett, J. L. (2008) Coding and Quantifying Counterintuitiveness in religious concepts: Theoretical
and methodological reflections. Method and Theory in the Study of Religion, 20,308-338.
^Upal, M. A. (2005). Role of context in memorability of intuitive and counterintuitive concepts. In B. Bara, L.
Barsalou, & M. Bucciarelli (Eds.). Proceedings of the 27th Annual Meeting of the Cognitive Science Society (pp. 2224–2229). Mahwah, NJ: Lawrence Erlbaum.
^M. A. Upal, L. Gonce, R. Tweney, and J. Slone (2007) Contextualizing counterintuitiveness: How context affects comprehension and memorability of counterintuitive concepts, Cognitive Science, 31(3), 415-439.
^Upal, M. A. (2011) From Individual to Social Counterintuitiveness: How layers of innovation weave together to form tapestries of human cultures, Mind and Society, 10(1), 79-96.
