BurnLounge
BurnLounge is a US-based online music store founded by Alex Arnold (formerly with Excel Communications and also founder and former chairman of NuEWorld.com), [1] [2] Ryan Dadd and Stephen Murray. BurnLounge is a digital music service enabling customers to preview and purchase music, chat through a proprietary client, and optionally operate their own digital music stores. Described by participants as a multi-level marketing company, [3] BurnLounge claims that it provides record labels and artists with a new fan-driven promotional channel. The advertisement videos on each BurnLounge store, however, promote recruitment rather than music.
Since launching its public beta in October 2005, the company states that nearly 30,000 people have opened their own BurnLounge stores, including artists such as Kanye West, Kiss, Good Charlotte, Hootie and the Blowfish, James Brown, Willie Nelson, and Ted Nugent. [4] Individuals can, for a fee, create a customized version of the BurnLounge homepage which touts their favorite music. BurnLounge operates on the theory that word-of-mouth sells products better than advertising.
Burnlounge provides content supplied by Muze, with software provided by Beatport and SocialIM. [5] BurnLounge currently offers only music downloads, but other products such as movies, ring tones, logo wear, TV shows, audio books, concert tickets, MP3 players, etc. are planned for the BurnLounge stores. BurnLounge debuted with the beta version 0.9 in October 2005 and version 1.0 was unveiled in Las Vegas June 9th and 10th, 2006.
Notes
- ^ "SEC Files Lawsuit against E-commerce Network Marketing Company" (Press release). United States Securities and Exchange Commission. 2001-10-04. Retrieved 2006-07-10.
{{cite press release}}: Check date values in:|date=(help) - ^ "Nueworld.com, more than a Web site, has its Kaua'i launch". The Garden Island. Kauai Publishing Company. 2000-05-27. Retrieved 2006-07-10.
{{cite news}}: Check date values in:|date=(help) - ^ Mulligan, Brenden. "Explain BurnLounge". Retrieved 2006-07-11.
- ^ "BurnLounge Launches BurnLounge 1.0 - Creating a Powerful Digital Marketplace" (Press release). BurnLounge. 2006-06-09. Retrieved 2006-07-10.
{{cite press release}}: Check date values in:|date=(help) - ^ Gonsalves, Antone (2006-06-28). "SocialIM Launches Instant Messaging App For Online Communities". InformationWeek. CMP Media. Retrieved 2006-07-11.
{{cite news}}: Check date values in:|date=(help)
References
- Tucker, Reed (2006-03-30). "Money to Burn?". Fortune. Retrieved 2006-07-10.
{{cite news}}: Check date values in:|date=(help) - Bruno, Antony (2005-08-20). "With BurnLounge, Everyone Is A Retailer". Billboard. VNU. Retrieved 2006-07-10.
{{cite news}}: Check date values in:|date=(help) (PDF reprint) - "MYSPACE+ITUNES=AMWAY. Is BurnLounge a pyramid scheme?". New York Press. 2006-02-01. Retrieved 2006-07-10.
{{cite news}}: Check date values in:|date=(help); Text "author-Meza, Hector" ignored (help) - "Interview with Rick Dees about BurnLounge" (Adobe Flash). MJK Media (BurnLounge retailer). Retrieved 2006-07-10.