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WhereScape

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WhereScape
Company typePrivate
IndustryData Warehouses & Big Data Systems
FoundedAuckland, NZ (1997)
HeadquartersAuckland, New Zealand, Portland, Oregon, USA, Reading, United Kingdom, Singapore
Key people
Michael Whitehead
Mark Budzinski
Perry Sansom
Mark Otten
David Morris
Roger Walton
Marc Demarest
ProductsWhereScape 3D, WhereScape RED
Number of employees
100+
Websitewww.wherescape.com

WhereScape is a privately-held international Data Warehousing & Big Data software company with offices in Auckland, New Zealand, Portland, Oregon, USA, Reading, United Kingdom, Pune, India & Singapore.

History

WhereScape was originally founded as a data warehouse consulting company in Auckland, New Zealand[1] in 1997 by co-founders Michael Whitehead (CEO) and Wayne Richmond (CTO).[2] The company was formerly named Profit Management Systems, but officially renamed to WhereScape in 2001 when expanding business operations into the USA.[2]

WhereScape operate out of regional headquarters in Auckland, New Zealand; Portland, Oregon, USA; Reading, United Kingdom; and Singapore.[1] As of 2015 the company has over 720 customers in more than 15 countries and a turnover of around $20 million (NZD).[3] Sales channels vary by country but can be either direct sales or through local partners. WhereScape also have partnerships with third-party companies that embed WhereScape software in their solutions.[4]

WhereScape Products

WhereScape’s products are used in business intelligence projects in commercial environments. Project applications include normal-form enterprise data warehouses, data vaults, data marts and reporting systems.[5]

WhereScape 3D

WhereScape 3D is a data driven design tool used in planning and reality testing for data warehousing and business intelligence projects. The product produces project design documentation and an implementation-ready design through the process of source and target exploration and modelling, usability and data legibility, and scoping, sizing and costing activities. WhereScape 3D is compatible with WhereScape RED for automated build-out, or can be used for input to a manual build or a third party tool set.[6]

WhereScape RED

This integrated development environment (IDE) is used for building, deploying, managing and renovating data warehouses and data marts.[7] WhereScape RED unites source system exploration, ETL, dimensional and normal-form target schema design, and dependent cube-building construction with an integrated operations and management environment and a metadata repository, All build-and-operate metadata is customizable, rewritable and stored in a central, managed and versioned repository.[8]

The software creates a repository database for business data, data warehouse metadata and code one of the supported database platforms (Microsoft SQL Server, IBM DB2 or Oracle) or on a Teradata data warehouse appliance. Unlike ETL tools such as Business Objects Data Services or SQL Server Integration Services, which generally use an in-memory pipeline to process data, RED leverages the database platform for data manipulation. The software automatically generates much of the SQL code required to process data into the required data model.

References

  1. ^ a b Pamatatau, R. (20 Jan 2004). "WhereScape sets up for European sales campaign". The New Zealand Herald.
  2. ^ a b Nikiel, C. (19 Nov 2007). "What, when, why and WhereScape". The New Zealand Herald.
  3. ^ Christopher Adams (30 Jan 2014). "NZX listing on cards for Wherescape". The New Zealand Herald.
  4. ^ "WhereScape is helping businesses put data into their decision making". New Zealand Trade & Enterprise. Retrieved 7 November 2013.
  5. ^ Humphrey, S. (14 Feb 2011). "WhereScape Launches New Solution for SQL Server Fast Track Data Warehouse 3.0". Business Wire.
  6. ^ Humphrey, S. (20 May 2011). "WhereScape Introduces Data Driven Design Tool". Business Wire.
  7. ^ "Teradata Partner". Teradata. Retrieved July 19, 2011.
  8. ^ Klebanov, R. (2 Feb 2011). "Getting agile with WhereScape RED and Balanced Insight Consensus".