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TrinityP3 is an independent strategic marketing management consulting firm founded by Darren Woolley in Melbourne, Australia in 2000. Up until 2007 the company was known as P3.[1]

The company is best known for finding the right agency for a given brand with their agency search and selection services. They provide budgeting, benchmarking and company stats tracking and assess company processes and environmental impacts.[2]It's head office is located in Sydney, Australia

Award Sponsorship

TrinityP3 is the sponsor of the Future Leader Award 2015 for the Australian Marketing Institute. The award promotes marketing leaders and the pivotal role they will play in organisations in the future.[3]

Innovations and Designs

  • Calibr8or is a capabilities benchmarking resource tool used to assess media agencies around their capabilities.[4]
  • Ad Cost Checker was launched in April 2014. It is an online advertising cost benchmarking calculator that allows business to benchmark their hourly rates and fees for creative, media, digital, social, design and advertising production.[5]
  • Resource Rate Calculator is a free industry calculator used to calculate resource rates such as annual salaries, annual billable hours, head hour rates, overhead and profit markup.[6]
  • Evalu8ing is an online survey tool for evaluating the status of the complex relationships between media agencies and their clients.[7]

References

  1. ^ "P3 Rebrands and Expands as TrinityP3". CampaignBrief. Retrieved 9 July 2008.
  2. ^ "A Closer Look at Agency Search Firms – Trinity P3". Creative Agency Secrets. Retrieved 30 August 2013.
  3. ^ "2015 Future Leader Award". Australian Marketing Institute.
  4. ^ "TrinityP3 rejects conflict of interest claims over new Calibr8or service". mUmBRELLA. Retrieved 25 February 2015.
  5. ^ "Marketing consultancy TrinityP3 launches new online benchmarking service". mUmBRELLA. Retrieved 24 April 2014.
  6. ^ "TrinityP3 launches iPad, Microsoft Windows and Android App from the success of its Resource Rate Calculator for iPhone". Business Headlines. Retrieved 29 August 2012.
  7. ^ "IAS launches new Evalu8ing tool to appraise client agency relationships". MediaUpdate. Retrieved 9 December 2009.


Management consulting firms Companies of Australia Companies based in Sydney

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