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Arise India

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Arise India Limited
Company typePrivate
IndustryConsumer Electronics
FoundedDelhi, India
FoundersAvinash Jain
Amit Jain
HeadquartersDelhi, India
Area served
India
Key people
Avinash Jain (Chairman)
Amit Jain(CEO)
ProductsMobile phones, smartphones, Home Appliancess, Inverters & batteries, Pumps
RevenueIncrease₹12.5 billion (US$150 million)
Number of employees
800
WebsiteAriseIndialtd.com

Arise India Ltd. is a manufacturer of electrical goods based in Delhi, India and provides a range of consumer electronics.The company deals with a variety of products including televisions, home theaters, mobile phones, inverters (UPS and sinewave), water pumps and motors, home and kitchen appliances (heaters, induction cook tops, grinders, heaters, ROs, etc.) The latest addition is the manufacturing of smart android based televisions.

The company originated as a small hardware store in Palam, Delhi in May, 1984 by brothers Avinash and Amit Jain and was then known as "Jain Brothers". Arise established its first manufacturing workshop in 1992 in Sonipat, Haryana. It specializes in Monoblocs and Submersibles Pump Sets & Batteries. Another unit at Kala Amb, Himachal Pradesh manufactures UPS Systems, Inverters and Gas & Electric Geysers. In addition to the 55 branch offices, the company has more than 6000 distributors and 100,000 dealers across the country.

Corporate leadership

Avinash Jain is the chairman and MD of the company. He along with his brother Amit Jain have spearheaded the growth and development of this company.[1][2] Arise India Ltd. has over 3000 employees and 45 offices across the country. The corporate office is located in Connaught Place, New Delhi and there are two specialized manufacturing plants in Haryana and Himachal Pradesh.

Timeline

The company started its initial operations from Palam, Delhi-NCR in 1992 and later in the year 1995 Arise India brand name was adopted when company started manufacturing inverters on a large scale. Arise India further invested in manufacturing water pumps in 1999. Savoring primary success with the launch of these products, the company entered into the electronics market in 2003 by manufacturing a wide range of mobile phones for both general and luxury segments. After gaining a significant presence in the electronics market, Arise India now has expanded into other categories of consumer electronics such as LED TVs and kitchen/home appliances as well.

Arise India Ltd. introduced its new logo on 8th August, 2013 and the latest range of LED TVs was also introduced the same day with eminent celebrities like Akhshay Kumar, Ekta Kapoor, Imran Khan and Sonakshi Sinha.

After collaborating with leading e-commerce websites like Snapdeal and Flipkart, Arise India has recently launched its own e-commerce platform https://www.arisestore.com

Corporate leadership

Avinash Jain is the chairman and MD of the company. He along with his brother Amit Jain have spearheaded the growth and development of this company. Arise India Ltd. has over 800 employees and 45 offices across the country. The corporate office is located in Connaught Place, New Delhi and there are two specialized manufacturing plants in Haryana and Himachal Pradesh. The company posted a turnover of about 1250 Crores in 2013-2014 and has projected 1500 Crores for the current financial year.

Products

Arise India has now expanded into manufacturing almost every type of consumer electronics starting from home and kitchen appliances to smart phones as well as smart televisions. Here is a glimpse:

1. Mobile Phones: Smart and feature phones. 2. Home Entertainment: LED Televisions, Android based LED televisions and Home Theatres. 3. Kitchen Appliances: Induction Cooktops, Electric Kettles, Pop-Up Toasters etc. 4. Home Appliances: Room/Water Heaters, Fans, Irons. 5. Inverters: UPS and sinewave inverters. 6. Water Pumps, Motors: Monobloc and Submersible.

Sponsorship

Arise India has been very active in cricketing and bollywood fraternity. Here is a list of sponsorship deal -

CRICKET

  • ASIA CUP 2014 - Title Sponsor[3]
  • IPL KXIP 2014 - Associate Sponsor[4]
  • IPL KXIP 2013 - Principal Sponsor[5]
  • Bilateral Series - India - NZ, India - SA, India - WI

BOLLYWOOD

Arise has associated itself with quite a few bollywood movies like Mary Kom (film), Main Tera Hero, Once Upon ay Time in Mumbai Dobaara!, Khoobsurat (2014 film), Raja Natwarlal, Bhoothnath Returns, Creature 3D

Corporate Social Responsibility

Arise India has started two initiatives to the cause of humanity and social welfare: Sweet Home and Sangam.

Sweet Home: Addresses to the homeless, orphan and lost children of India and helps in reuniting them with their families. Sweet Home is an orphanage which was established in 1997 in Tura Mundi, New Delhi to safeguard the future of such children. More information about Sweet Home initiative can be found at: http://www.sweethomeindia.org/

Sangam: This initiative works towards the proper growth, education and development of impoverished children in India. Keeping Child development in mind, the project initiates various training modules which seek to impart vital training to the children homes in terms of better learning & educating them towards being self-reliant. More information on how this program works and creates general awareness in caring for India's young can be found out at: http://www.sangam.org.in/

Rewards & Recognition

Mr. Avinash Jain- Managing Director, Arise India Ltd. was awarded ‘Pride of the country’ by Mr. ID Swami, Hon’ble Minister of State, Govt. of India in 2002. In 2012, Mr. Avinash Jain was venerated with “Haryana Ratna” by H.E. Mr. Shivraj Patil, the Ho’ble Governor and with “Bharat Ratna Human Rights Award” by Shri Amod Kanth, a philanthropist. Brand’s recognition as ‘India’s Most Promising Brand 2014’ (by WCRC & E&Y) and Mr. Avinash Jain’s recognition as ‘India’s Most promising Leader 2014’ (by WCRC & E&Y) at a forum held in London, UK. Arise India Ltd. has been awarded 'UDYOG BHUSHAN AWARD' by the Society of Industry & Business Achievements.

Latest Development

The Arise Divine LED TV for Android[6] is a smart TV powered by the Android Jellybean 4.2 OS.[7] [8]

Arise India has started its own brand e-commerce store.https://www.arisestore.com [9]

References

  1. ^ "How Avinash Jain's improvisation helped Arise India grow into a Rs 855 crore company". The Economic Times. Retrieved 6 July 2014.
  2. ^ "Arise India enters LED TV segment". thehindubusinessline.com. Retrieved 6 July 2014.
  3. ^ "Arise India bags title sponsorship for Asia Cup 2014". indiatvnews. Retrieved 24 Feb 2014.
  4. ^ "Kings XI Punjab gets 14 sponsors on board this year". financial express. Retrieved 18 Apr 2014.
  5. ^ "Arise India inverter & battery sponsor KXIP 2013". businesswireindia. Retrieved 2 Apr 2013.
  6. ^ "Arise India ditches 'shoo-shaa' for its Android-enabled LED TV". Campaign India. Campaign India. Retrieved 22 June 2014.
  7. ^ "Divine 108CMS LED TV". http://www.ariseindialtd.com. Retrieved 22 June 2014. {{cite web}}: External link in |website= (help)
  8. ^ "Arise to focus on Mobile handsets and SmartTV segment".s
  9. ^ "Arise India enters e commerce market".
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