JOY Entertainment

JOY Entertainment

Company type	Joint Stock Company
Industry	Game mobile developer
Founded	April 21, 2012
Headquarters	4th Mekong Tower Building, 235 Cong Hoa st., Ward 13, Dist. Tan Binh, Ho Chi Minh City Vietnam
Key people	Mr. Le Giang Anh - CEO Tran Quang HUY - Creative Director Hoang Ngoc Toan - CTO Nguyen Huu Le Trong Tin - Lead Programmer
Products	Mobile Game: Captain Strike, Auto Racing: Upstream, Amazing Kick, Troll Running, Blocks Buddies, Kupid, Clash of Allstars (coming soon), Dream Life (coming soon) Technology: JAB Engine
Number of employees	Over 40
Website	joy-entertainment.com

JOY Entertainment is a Vietnamese mobile game company oriented to become a full-fledged mobile game developer and publisher. This game company was founded in April 21, 2012 by four young founders with previous experiences about game making at Gameloft SEA – Le Giang Anh, Tran Quang Huy, Hoang Ngoc Toan, and Nguyen Huu Le Trong Tin.

In early times, company made simple casual games such as Auto Racing: Upstream, Amazing Kick, Troll Running, Blocks Buddies, and Kupid to train basic and advanced skills for developers. In 2014, they shipped their breakthrough hit Captain Strike that attracted over 3 million users.

History

JOY Entertainment was founded in April 21, 2012 by four game developers in HCMC small office.

• 2012–2013

1. Company started their activities with the original idea being develop casual games to cultivate more experience. And embark on making their first game, Kupid.

• 2013–20148

1. This company completed Kupid - a simple casual game. This is considered the product marks the start up, and also the motivation for making the next games.
2. Next, company was continues developing new games Blocks Buddies and Bounce on iOS operating system of the iPhone, iPod Touch and iPad on August 15, 2013.

• 2014–2015

1. Continuous released three quality game: Troll Running. , Auto Racing. , Amazing Kick.
2. Change location of office to Mekong Tower Building
3. Implementation and completion of breakthrough game, Captain Strike

• 2015–2016

1. Captain Strike game title is exported to foreign countries with the transfer contract for a publisher in Thailand.
2. Won the 1st prize in the Asia Incubate contest Camp in Singapore with the idea of mobile game Clash of Allstars.
3. Continue with important projects: Clash of Allstars and Dream Life.

Products

Developed Games

Title	Year	Platform(s)	Genre
Kupid	2013	Mobile	Casual
Blocks Buddies	2013	Mobile	Puzzle
Troll Running	2014	Mobile	Casual
Auto Racing: Upstream	2014	Mobile	Action
Amazing Kick	2014	Mobile	Sport
Captain Strike	2014	Mobile	Action
Clash of Allstars	In development	Mobile	Strategy
Dream Life	In development	Mobile	Casual

Technology

In the process of developing game, they have created a engine to serve for their work named JAB Engine. This is the first engine developed by Vietnam. This engine has the salient features.

Core values

Their successes were not simply rooted in founding members' experience but mainly due to the great effort of over 40 skilled members in different projects and departments. Caring for the best creative and free working environment, they attract highly skilled artists, game programmers and designers who strongly believe in our values and working together to make products with the passion as named: JOY Entertainment.

Motto

"No joy, no game". By focusing on creating well-designed, highly enjoyable entertainment experiences, JOY wants to bring the joys to players.

Copyright

On June 5, 2015 they completed the registration of the Captain Strike brand product with code number 2013/2015/QTG.

Awards

February 26, 2015 A mobile game product under the name of Clash of Allstars have topped the competition in Asia Incubate Camp organized by Incubate Fund (Japan).

External links

• Official website