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Sportradar

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This is an old revision of this page, as edited by 176.11.66.29 (talk) at 12:51, 24 December 2015 (Expanded a bit on the FDS). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

  • Comment: Simply not enough in-depth third-party sources overall. SwisterTwister talk 05:43, 23 November 2015 (UTC)
Sportradar AG
FormerlyMarket Monitoring
Company typePrivate
Industry
FoundedAugust 2000 (2000-08)
Headquarters
St. Gallen
,
Switzerland
Key people
BrandsBetradar
Services
  • sports integrity
  • odds monitoring and suggestions
  • sports results and statistics
Owners
Websitesportradar.com

Sportradar AG is a Swiss company with headquarters in St. Gallen, who collects and analyzing data related to sports results. Sportradar cooperates with bookmakers, national football associations and international sports associations such as UEFA[1] and IOC[2]. The company has 16 offices in 12 countries around the world including Trondheim, London and Ljubljana.[3]. Through the US subsidiary, Sportradar US, Sportradar is the official data provider of the US sports federations NFL, NHL and NASCAR. At the end of 2015 Sportradar renewed the partnership with the International Tennis Federation as their official data collection service partner[4].

Since 2005, the company has had a partnership with German Football Association to detect fraud and match fixing[5]. This system was later developed and launched as Fraud Detection System[1]. In addition to detection of fraud, Sportradar organizes integrity workshops together with federations such as Major League Soccer[6], Serie A[7] and International Ice Hockey Federation[8]. These workshops teach clubs and players about how the betting market works, the different forms of match fixing and how match manipulation is detected[9].

History

Sportradar started as Market Monitor, which was founded in 2000 in Trondheim, Norway[10]. Market Monitor provided services for online bookmakers based on crawler technology developed as part of a thesis at Norwegian University of Science and Technology[10]. Market Monitor together with Austrian and German partners, created the product Betradar.com in 2001. Betradar.com provides a set of reporting and monitoring tools for the online betting markets. Carsten Koerl joined Market Monitor as a major investor, obtaining 51% of the shares[11]. In 2007, Sportradar AG founded by the owners of Market Monitor. Market Monitor was renamed to Sportradar AS and became a subsidiary of Sportradar AG[12].

In 2012, Sportradar acquired the Slovenian development company Klika[13]. Later the same year EQT acquired a minority stake by investing 44 million Euro in the company[14]. Sportradar's expansions continued in 2013, with Sportradar became the majority shareholder of Usk-based Sportstat. Sportstat was the official data collection partner of http://www.insidermedia.com/insider/wales/87716-sportstat-merges-swiss-business/[15]. In 2013 Sportradar also advanced into the US market by acquiring SportsData[16].

EQT reinvested in Sportradar in 2014 by EQT's flagship fund buying the shares of EQT's Capital Expansion II[14].

In 2015, Sportradar obtained exclusive distribution rights for NASCAR, NFL and NHL. The same year, Sportradar attracted investments from Michael Jordan and Mark Cuban led by Revolution LLC[17]

Fraud Detection System

In 2005, following the Hoyzer scandal, Sportradar got a deal with Bundesliga about prevention of match fixing by monitoring betting markets[5].

The system for detecting match fixing was further developed and launched in 2009 as Fraud Detection System (FDS) in cooperation with UEFA[1]. The FDS system has since then expanded to include federations such as ESL[18] and IOC[2]. Sportradar has also joined a partnership with Europol[19].

The system works by comparing odds movement patterns from online bookmakers with the expected odds movement patterns for a given match. When suspicious matches are found, they are analyzed and then reported to the relevant federation. The federation can then start their own investigations. [20].

Sports data distribution

Sportradar has partnered with several sports federations to collect and/or distribute sports data. For example for Handball-Bundesliga Sportradar both collects and distribute official data[21], while for the ITF, the umpire enters the data into the Sportradar systems[22]. For NHL, Sportradar ingests and redistributes the data coming from NHL's tracking system[23].

Distribution partnerships can also include creating official web and mobile solutions, as well as the rights to stream video content[22][21]. Partnerships such as the one with ESL includes using the data to expand Sportradar's betting services[18].

References

  1. ^ a b c "Protecting the game". UEFA. Retrieved 21 November 2015.
  2. ^ a b "Sportradar, IOC Sign Deal To Share Info About Betting In Olympic Sports". Sports Business Daily. Retrieved 17 December 2015.
  3. ^ "Sportradar Corporate Website".
  4. ^ "Tennis Gamblers' Demand for Live Betting Nets ITF Data Deal". Washington Post Business Page.
  5. ^ a b "Manipulationsverdacht: DFB zeigt Hoyzer an". Spiegel Online. Retrieved 24 December 2015.
  6. ^ "MLS tools up in the war against match fixing with Sportradar extension". Inside World Football. Retrieved 12 December 2015.
  7. ^ "Lega Pro: al terzo tentativo approvato dall'assemblea dei club il bilancio 2013-2014". Repubblica. Retrieved 12 December 2015.
  8. ^ "Match-fixers beware". International Ice Hockey Federation. Retrieved 12 December 2015.
  9. ^ "Do Fantasy Sports Spell The End Of Corruption In Athletics?". TechCrunch. Retrieved 29 November 2015.
  10. ^ a b "Student Programming Project becomes Multi-Million Dollar Company". Retrieved 17 December 2015.
  11. ^ "Sikrer gambling-gevinst". Retrieved 21 November 2015.
  12. ^ "Perleporten åpen for Petter Smart". Ukeadressa. Adresseavisen. 8 October 2011.
  13. ^ "Ljubljanska Klika se združuje s švicarskim Sportradarjem". Retrieved 7 December 2015.
  14. ^ a b "EQT Deal Caps Off Strange Month for Exits". The Wall Street Journal. Retrieved 17 December 2015.
  15. ^ "SportStat merges with Swiss business". Insider Media Ltd.
  16. ^ "Swiss company buys St. Paul sports-stats startup SportsData". Minneapolis/St. Paul Business Journal. Retrieved 29 November 2015.
  17. ^ "Jordan, Cuban, Leonsis Put Millions on Sports Betting's Future". BloombergBusiness. Retrieved 29 November 2015.
  18. ^ a b "Sportrader and ESL Form Partnership". CSGOBetting.com. Retrieved 13 December 2015.
  19. ^ "Europol and Sportradar join forces to protect sport's integrity". Europol.
  20. ^ "Football match-fixing: How betting gives the game away". BBC News. Retrieved 24 December 2015.
  21. ^ a b "German Handball League forms data partnership with Sportradar". SBC News. Retrieved 13 December 2015.
  22. ^ a b "ITF extends agreement with Sportradar through 2021". SportsPro. Retrieved 13 December 2015.
  23. ^ "NHL enlists Sportradar to provide real-time data". SportsPro. Retrieved 13 December 2015.
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