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Draper James

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Draper James is a clothing line launched by actress Reese Witherspoon in 2015.[1] A nod to Witherspoon’s Southern upbringing, the line aims to “emphasize (Witherspoon’s) southern roots and personal style.”[2] The name is in honor of Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon. [3]

History

Draper James launched with products available in May of 2015[4] under the supervision of former CEO of fashion retailer, C. Wonder, Andrea Hyde[5] and an initial $7 million in seed investment.[6] In October of 2015, Draper James announced a $10 million round of investment funding from early-stage investment firm, Forerunner Ventures.[7]

In October of 2015, Draper James launched its first brick and mortar store in Witherspoon’s hometown of Nashville, Tennessee.[8] The company plans to expand their physical locations to several more cities in the Southeastern United States, with the next location slated for Dallas, Texas.[9]

Products

The line features a wide range of clothing, accessories and home decor designed to “embrace the beauty and style and excitement that embodies what is happening in the South today,” [7][10] with prices geared more toward high-end shoppers.[11]

Products often feature slang common to the Southeast United States, such as a tote bag with the phrase “totes y’all” imprinted on the bag. [8][12]

Draper James Official Website

References

  1. ^ Duboff, Josh. "Will Reese Witherspoon's Draper James Unite Blake Lively and Gwyneth Paltrow?". Vanity Fair. Vanity Fair. Retrieved 27 January 2016.
  2. ^ Malkin, Marc; Rosenbaum, Claudia. "Reese Witherspoon's Lifestyle Company Gets a Name, Plans to Open a Retail Store". E! Style. E! Entertainment Television. Retrieved 28 January 2016.
  3. ^ Duboff, Josh. "Will Reese Witherspoon's Draper James Unite Blake Lively and Gwyneth Paltrow?". Vanity Fair. Vanity Fair. Retrieved 27 January 2016.
  4. ^ O'Connor, Claire. "Reese Witherspoon Scores $10 Million Investment For Lifestyle Brand Draper James". Forbes.com. Forbes. Retrieved 28 January 2016.
  5. ^ Weisman, Aly. "Reese Witherspoon is the latest celebrity to launch a lifestyle site and it's completely polarizing". Business Insider. Business Insider. Retrieved 28 January 2016.
  6. ^ Dave, Paresh. "Reese Witherspoon has a startup, and it just got a $10-million check". LA Times. LA Times. Retrieved 28 January 2016.
  7. ^ Dave, Paresh. "Reese Witherspoon has a startup, and it just got a $10-million check". LA Times. LA Times. Retrieved 28 January 2016.
  8. ^ Mitchell, Heidi. "Reese Witherspoon's Draper James To Open Brick And Mortar Locations". Fast Company. Fast Company. Retrieved 28 January 2016.
  9. ^ Mitchell, Heidi. "Reese Witherspoon's Draper James To Open Brick And Mortar Locations". Fast Company. Fast Company. Retrieved 28 January 2016.
  10. ^ Murray, Rheana. "Check out Reese Witherspoon's new Southern-inspired fashion line". Today. Retrieved 28 January 2016.
  11. ^ Murray, Rheana. "Check out Reese Witherspoon's new Southern-inspired fashion line". Today. Retrieved 28 January 2016.
  12. ^ Schmidt, Ingrid. "Reese Witherspoon's Draper James collection has Southern charm". LA Times. LA Times. Retrieved 28 January 2016.
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