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Traits

The ideology of eco-capitalism was adopted to satisfy two competing needs: 1) the desire for generating profit by businesses in a capitalist society and 2) the urgency for proper actions to address the struggling environment in the face of human activity. Under the doctrine of eco-capitalism, businesses commodify the act of addressing environmental issues.

Therefore, specific traits of the eco-capitalism includes:

• an emphasis on new sustainable technology
• the development of alternative energy sources as a new area of employment

The following are common principles of the transition to eco-capitalism.

Full Cost Accounting

Environmental full cost accounting summarizes corporate actions on the basis of the triple bottom line, which is best summarized as "people, planet, and profit". As a concept of corporate social responsibility, full cost accounting not only considers social and economic costs and benefits but also the environmental implications of specific corporate actions.