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Nico Roozen

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Nico Roozen (1953-) is a Dutch economist who, in collaboration with Frans van der Hoff and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade labelling program in 1988. Roozen played a key role in convincing several major Dutch retailers to offer Fairtrade goods, which later led to the commercial success of Fairtrade labelling.

See also


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