Chip and Pepper

In 1985, Chip & Pepper launched their first apparel line, selling t-shirts out of their truck in Venice beach which revolutionized the skate and surf lifestyle industry on a global scale. An innovative globally recognized skate and surf lifestyle brand, today producing high quality products for the modern customer. Inspired by the original founders lifestyle, spending countless summers on the[[1]] beaches and in their native country, Canada. Chip & Pepper instantly became notorious after they co-founded the successful skate and surf brand, Chip & Pepper. The brand is recognized globally for being the original pioneer in the premium denim market, known for its vintage denim, its champagne cotton stitching, selvage denim detailing, signature shark tooth stamp and brass shackle from the front left belt loop. Today, Chip & Pepper continues to embody a rich heritage, founded on functionality, quality and innovation. The brand is recognized as a trusted brand among a global highly loyal customer base in fashion, lifestyle and the outdoors. Chip & Pepper balances California surf culture with design practicality that emphasize style, fit, and quality. Chip & Pepper is stylish and innovative brand for people with active lifestyles. In 2017, WWD reported that Chip & Pepper California Lake Capital partnered up with Lyft Brands Group to manage all the Chip & Pepper under one umbrella with Lyft Brands Group overseeing all aspects of the brands future growth.

Chip & PepperBrand History==

In 1985, the Foster brothers launched their first apparel line selling Tees and the business quickly grew. In 1994, Golf Punk launches with a flagship store in West Hollywood. The brand is an instant success and over the following six years the brand grows to become a global powerhouse. In 2003, Chip & Pepper pioneered the denim industry launching the the first premium denim. The brand becomes an industry leading denim brand. In 2007, Chip & Pepper expand its business even further and launches a juniors business in JC Penney. The line defined cool mixed with quality, offering consumers the style they crave at value price points. Chip & Pepper WetWear, a surf and skate inspired apparel brand is first introduced by partnering with Forzani Group. Inspired by the iconic look from the energetic 1990s surf and skate culture featuring bright colors and bold vintage patterns. In 2003, Chip & Pepper hits another milestone success and launches an exclusive denim collection for men and women in partnership with Belk stores. The brand known for its vintage denim becomes famous for its champagne cotton stitching, selvage denim detailing, signature shark tooth stamp and brass shackle from the front left belt loop. In 2017, California Lake Capital partners with Lyft Brands Group — poised for growth through category extensions, new categories and international channel growth.

The Brand

Chip & Pepper balances California surf culture with design practicality that emphasize style, fit, and quality. Chip & Pepper is stylish and innovative brand for people with active lifestyles.

Chip and Pepper jeans typically have a boot cut fit and are made of high quality, lightweight denim. They are frequently distressed to increase their style, and are similarly priced to other designer jeans, such as Diesel, Seven for all Mankind, and True Religion. The jeans were often sold at upscale department stores such as Neiman Marcus, Bloomingdale's and Saks Fifth Avenue as well as specialty retailers; more recently, they have been sold exclusively at Belk.

Chip & Pepper Women's is representative of the Chip & Pepper lifestyle, the women’s collection is unique, sexy, comfortable and versatile. It combines soft and breathable fabrics with flattering fits. The Chip & Pepper women’s collection is sophisticated and features playful clothing for the everyday. The collection promotes self expression and playfulness.

Chip & Pepper Men's synonymous with a free spirited lifestyle, the menswear shares an appreciation for cool, functional and timeless design. The collection expands the boundary between California lifestyle premium vintage denim. The line of products revolves around California summers spent on the beach, the mountain lakes of Chip and Pepper's Native Canada and a bygone surfera.

Chip & Pepper Teen and Tweeninitially introduced in 2007, generating over $120m in its infancy. Chip & Pepper juniors defines cool mixed with quality. The product offers our consumers the style they crave at a smart price. Maintaining the same look and integrity as Chip & Pepper adults, but with a youthful flair at sharp price points to suit the teen and young men’s market.

Golf Punk and appearances on the Style Network/E!

In 1994, Chip & Pepper launched a store for a difusion brand called Golf Punk. As it grew, the Fosters decided to resurrect their signature brand, which took place in fall of 2003 in Los Angeles. The duo gained notoriety as stylists on the Style Network show The Look For Less and numerous appearances on E!, including Glamour's 50 Biggest Fashion Dos & Don'ts.

Chip and Pepper's Cartoon Madness

At a peak in their popularity, the Foster brothers were featured on a Canadian TV station singing "Chip and Pepper: get hip or get out!" The footage came into the hands of NBC's Head of Entertainment Brandon Tartikoff, who decided to give the pair a Saturday morning cartoon show. In fall of 1991, Chip and Pepper's Cartoon Madness debuted. Serving as a cornerstone to NBC's animated lineup, it included sketches and interviews, but old cartoons such as Casper and Captain Caveman would take up most of the airtime. The show only lasted one season, however, before NBC dropped its animated block altogether in 1992.

In 1991, Chip & Pepper landed their first TV show with NBC Universal. The show gained huge popularity. Chip & Pepper became Hollywood stars and their fame quickly spreads around the world. Over the years they had many TV shown, including hosting of their own show on NBC Chip and Pepper's Cartoon Madness.

External links

• Chip and Pepper's Cartoon Madness at the Internet Movie Database