PowaTag
 | It has been suggested that this article be merged with Powa Technologies. (Discuss) Proposed since October 2016. |
| Original author(s) | Powa Technologies |
|---|---|
| Developer(s) |
|
| Initial release | March 2014 |
| Stable release | 2.6.0
|
| Platform | iOS, Android |
| Size | 35.5 MB |
| Available in | English, Dutch, French, Italian, Spanish |
| Type | Mobile payments |
| License | Proprietary software |
| Website | www |
PowaTag was a mobile payment enabling technology and mobile application by Powa Technologies.[1][2] PowaTag was launched at a March 2014 event in New York by Powa CEO Dan Wagner.[3] At the time of launch, more than 240 retailers were reported to have signed to use the service[4] but later reports revealed that most of the companies had only written non-binding Letters of Intent.[5]In February 2016 Powa Technologies entered bankruptcy and the investment company Wellington Management appointed professional services firm Deloitte as administrators of PowaTag.[6]As part of the administration process PowaTag was sold to a consortium led by former Powa Technologies director Ben White.[7]
Features
With the app, users could make purchases using a smartphone, with payment and delivery details tied to a specific smartphone device.[8] The app incorporated elements of QR code detection, audio recognition, and beacon technology. Audio watermarks in the form of inaudible tones embedded within radio, commercials, or live broadcast events were detectable by the app, taking users to a mobile commerce store where a purchase could be made.[9]
See also
References
- ^ Strauss, Karsten (September 13, 2013). "The Secret Technology That Attracted $76 Million And Could Eat Amazon's Lunch". Forbes. Retrieved September 30, 2014.
- ^ "PowaTag looks to unlock the power of social in retail with 'touch to buy' triggers". Internetretailing. Retrieved 6 October 2014.
- ^ Hsu, Tiffany (March 4, 2014). "PowaTag e-commerce system debuts, aims to revolutionize shopping". LA Times. Retrieved September 30, 2014.
- ^ Russon, Mary-Ann (March 6, 2014). "Why Point and Click Retail App PowaTag Shunned NFC For Apple iBeacon". International Business Times. Archived from the original on 2014-10-10. Retrieved September 30, 2014.
- ^ Finance. "Powa Technologies: Most 1,200 PowaTag deals were 'letters of intent' - Business Insider". Uk.businessinsider.com. Retrieved 2016-03-27.
- ^ "Powa: The start-up that fell to earth - BBC News". BBC News. Retrieved 2016-03-21.
- ^ http://news.sky.com/story/tech-firm-sold-off-after-powa-failure-10189822
- ^ Vizard, Sarah (May 29, 2014). "Waitrose, Argos and Laura Ashley to allow shoppers to buy direct from ads". Marketing Week. Retrieved September 30, 2014.
- ^ Burn-Callander, Rebecca (March 4, 2014). "Retail revolution will be PowaTag-ged". The Telegraph. Retrieved September 30, 2014.
External links
- "PowaTag official website". Archived from the original on 2014-11-09.
 | This software article is a stub. You can help Wikipedia by expanding it. |