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Lufthansa Innovation Hub

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The Lufthansa Innovation Hub in Berlin, Germany is the digital innovation unit of the global aviation conglomerate Lufthansa Group. The business is a wholly-owned subsidiary of Deutsche Lufthansa AG and manages the interests of the Lufthansa Group hub airlines (Lufthansa, SWISS, Austrian Airlines), the Low-cost carrier Eurowings, the frequent flyer program Miles & More and other subsidiaries of the group in building strategic relationships with players of the global technology sector, developing digital solutions for travelers and transforming the group into a holistic travel and mobility service provider.[1] [2] The company’s overarching objectives are to systematically enhance Lufthansa’s value proposition to justify the pricing of a premium airline, generate constant flow of new ideas and act as an nucleus for a new, more digital Lufthansa Group.[3] To this end, the business, which is led by serial entrepreneur Gleb Tritus and Christian Langer, Chief Digital Officer of Lufthansa Group, brings together at its location in Berlin employees of the airline’s Frankfurt am Main headquarters with talent of the German startup ecosystem.[4]

History

The Lufthansa Innovation Hub was created as a result of the Lufthansa Group’s strategic initiative “7to1”, which was launched in July 2014. As part of this program, Lufthansa Group announced its intention to invest over 500 million Euro in innovations by 2020, including in the field of “innovation & digitalization”.

Awards

In June 2017, the Lufthansa Innovation Hub was awarded the title of “Germany’s Best Digital Lab” by the German business magazine Capital.[5] Furthermore, the Lufthansa Open API, which is a product of the Lufthansa Innovation Hub, was named a “Digital Leader” with an award from the IDG Publishing Group in June 2017.[6] The digital travel assistant “Mission Control” and “AirlineCheckins.com), which were also developed by the Lufthansa Innovation Hub, were both named “Corporate Startup of the Year“ in 2016 and 2017.[7]

Products

The Lufthansa Innovation Hub developed a variety of travel-focused smartphone applications and web solutions launched in Germany, Austria, Switzerland, Great Britain and South Korea, resulting in a five-figure number of new customers for Lufthansa Group.[8] Among others, the “Time2Gate” app[9], which is designed to show passengers the fastest way to their gate, was included in the company’s portfolio as well as the AirlineCheckins.com[10]. The Lufthansa Open API established an open programming interface that allows startups and other third-parties to integrate Lufthansa Group data in their own applications. The roadmap includes the option for flight bookings to be made via the interface as well [11] Acting on behalf of the Lufthansa Group Airline, Eurowings, the Lufthansa Innovation Hub developed a “ten-ticket-pass for flying” using a model that is widespread in local public transportation networks.[12] The Lufthansa Innovation Hub also works with the American startup accelerator Plug and Play Tech Center to seek new strategic partners in Silicon Valley.[13]

Advisory Board

The Lufthansa Innovation Hub maintains an Advisory Board which brings together business managers with online futurists such as Jeff Jarvis, the entrepreneur, Dr. Stefan Glaenzer, and the journalist, Erica Dhawan.

See also

References

  1. ^ Was macht eigentlich der Lufthansa Innovation Hub? (German) Report on Gruenderszene.de dated February 15th, 2016, downloaded on November 9th, 2017
  2. ^ Digitale Gedankenwinde für die Bundespolitik (German) Report on Politik-Kommunikation.de dated August 3rd, 2017, downloaded on November 11th, 2017
  3. ^ Lufthansa: Wie Carsten Spohr die Airline umkrempeln will (German) Report in Wirtschaftswoche business magazine dated June 14th, 2017, downloaded on November 9th, 2017
  4. ^ Der Lufthansa wachsen digitale Flügel (Geman) Report in Wirtschaftswoche business magazine dated May 17th, 2016, downloaded on November 9th, 2017
  5. ^ Die besten deutschen Digitallabore Report of Capital.de dated June 30th, 2017, downloaded on Novmeber 5th, 2017
  6. ^ Die Gewinner des Digital Leader Award sind gekürt (German) Report of Computerwoche.de, downloaded November 5th, 2017
  7. ^ Corporate Startup Award Winners 2016 (German) Report downloaded from Der Innovationsblog on November 9th, 2017
  8. ^ Lufthansa: Wie Carsten Spohr die Airline umkrempeln will (German) Report on Wirtschaftswoche.de dated June 14th, 2016, and downloaded on November 9th, 2017
  9. ^ Der Lufthansa Innovation Hub liefert (German) reported in the Gruenderszene online magazine dated June 30th, 2015, downloaded on November 9th, 2017
  10. ^ Never Check In for a Flight Again, Thanks to Lufthansa Report of Condé Nast Traveler dated February 24th, 2016, downloaded on November 9th, 2017
  11. ^ Gewinner des Digital Leader Award sind gekürt (German) Report on Computerwoche.de, downloaded November 5th, 2017
  12. ^ Die 10-Karte bei Eurowings (German) Reported by WDR radio station on February 14th, 2016, downloaded on November 8th, 2017
  13. ^ Auf Einkaufstour im Silicon Valley (German) reported in Der Westen newspaper on August 13th, 2016, downloaded on November 9th, 2017

Category:German companies established in 2015 Category:Companies based in Berlin Category:Companies of Germany

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