Away (company)
| Industry | clothing industry  |
|---|---|
| Founded | 2015 New York City, U.S. |
| Founder | Steph Korey, CEO and Jen Rubio |
| Headquarters | United States |
| Website | awaytravel |
Away or Away Travel is an American luggage manufacturer and retailer. The company, which was founded in 2015, produces smart luggage.
History
The company was founded by CEO Steph Korey and Jen Rubio with US$2.5 million in seed money in 2015 and based on the responses of 800 frequent flyer focus group respondents.[1][2] By the end of 2017, the company had attracted a total of $31 million of venture capital.[1] The company, which is headquartered in New York City,[3] produces merchandise that is classified as smart luggage and sold in a cost-saving direct-to-consumer model.[4] In its first fiscal year (2016), the company sold US$12 million in luggage.[1] In March 2017, Away collaborated with Pop & Suki (Poppy Jamie and Suki Waterhouse) on a design that met with broad fanfare.[5][6][7] Due to the celebrity appeal of the brand's products, People dubbed its popular 38-litre (10.0 US gal) capacity[8] carry-on piece, named "The Carry-On", as "the little black dress of luggage" in August 2017.[9] Their luggage products have lifetime guarantees.[3] As a leading company in the field of smart luggage, it soon had many competitors.[10]
Korey and Rubio are 2016 and 2015 Forbes 30 under 30 alumns, respectively.[11][12] The duo, who had previously become executives at Warby Parker on the same day when it had 20 employees, jointly appeared on the 2017 Inc. 30 under 30 list.[3]
In response to fire and safety concerns from the Federal Aviation Administration several airlines announced plans to institute bans on smart luggage equipped with lithium-ion batteries effective January 15, 2018. However, Away luggage includes a Transportation Security Administration-approved screwdriver for battery removal.[13] The Away battery can be removed for use as a power source during travel,[14] which is compliant with industry rules.[15]
References
- ^ a b c Howard, Caroline (December 20, 2017). "Can A Cult Instagram Account Turn Away Into A Top Travel Brand?". Forbes. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Abelman, Devon (September 12, 2017). "5 Things You Need to Know About Away Luggage". Allure. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ a b c Ransom, Diana (June 12, 2017). "This $48 Million Luggage Company Has Big Plans for Your Next Trip: These two former Warby Parker execs want to sell you way more than your next piece of luggage". Inc. Retrieved January 12, 2018.
- ^ Slotnick, David (January 10, 2018). "Our favorite smart luggage you can still use despite new airline rules". Business Insider. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Bayley, Leanne (March 9, 2017). "Pop & Suki launch the most Instagrammable travel luggage we've ever seen". Glamour. Archived from the original on July 13, 2017. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Sidell, Misty White (March 7, 2017). "Suki Waterhouse, Poppy Jamie Design Suitcases for Away: The collection of pink trolleys became available for purchase today". Women's Wear Daily. Archived from the original on September 2, 2017. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Webster, Emma Sarran (March 7, 2017). "Pop + Suki and Away Travel Collaborate on Pink Suitcase Collection". Teen Vogue. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ So, Adrienne (January 19, 2018). "Review: Away Carry-On". Wired. Archived from the original on February 2, 2018. Retrieved February 1, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Schmidt, Mackenzie (August 23, 2017). "This Is the Carry-On Every Celeb Is Toting: Shop Jessica Alba, Mandy Moore and Karlie Kloss's Go-To Bag". People. Archived from the original on September 14, 2017. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Ryan, Kevin J. (January 11, 2018). "Luggage You Can Ride Like a Go Kart--and Other Crazy New Travel Products You Need to Know About Now". Inc. Retrieved February 1, 2018.
- ^ "Forbes 2016 30 Under 30: Retail & E-Commerce". Forbes. January 4, 2016. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Rooney, Jennifer (January 5, 2015). "The 30 Under 30 Setting A New Standard In Marketing And Advertising". Forbes. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Nozari, Elaheh (December 2, 2017). "American Airlines Is Putting a Ban on Some Smart Luggage". Condé Nast Traveler. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Josephs, Leslie (December 1, 2017). "Airlines ban some high-tech suitcases, fearing battery fires". CNBC. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Slotnick, David. "Our favorite smart luggage you can still use despite new airline rules". January 10, 2018. Archived from the original on January 12, 2018. Retrieved January 12, 2018.
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