Type of site
|Owner||Business Insider Inc.|
|193 (May 2015[update])|
Business Insider is an American business, celebrity and technology news website launched in February 2009 and based in New York City. Founded by DoubleClick former CEO Kevin P. Ryan, it is the overarching brand where Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008) appear. The site provides and analyzes business news and acts as an aggregator of top news stories from around the web. Its original works are sometimes cited by other, larger publications such as The New York Times blog and domestic news outlets like NPR. The online newsroom currently employs a staff of 50, and the site reported a profit for the first time ever in the 4th quarter of 2010. In June 2012 it had 5.4 million unique visitors.
Business Insider hosts industry conferences including IGNITION, which explores the emerging business models of digital media. In January 2015, Business Insider launched BI Intelligence, a subscription-based research service that provides data and analysis on the mobile, payments, eCommerce, social, and digital media industries. The site each year publishes editorial franchises such as the "Digital 100: The World's Most Valuable Private Tech Companies".
The site editors vary greatly in background. CEO and Editor-In-Chief Henry Blodget is a Yale graduate who previously worked on Wall Street until he agreed to a permanent ban from the securities industry and payment of a $2 million fine and disgorgement of $2 million. Deputy editor Nicholas Carlson previously worked at Internet.com and Gawker Media's Silicon Valley gossip blog, Valleywag. Senior editor Jim Edwards previously was managing editor at Adweek.
Business Insider was named to the Inc. 500 in 2012. The Clusterstock section appeared in the Time article "Best 25 Financial Blogs", and the Silicon Alley Insider section in the PC Magazine article "Our Favorite Blogs 2009". Business Insider was an official Webby honoree for Best Business blog in 2009. The New York Times reported in January 2014 that Business Insider 's web traffic was comparable to that of The Wall Street Journal. However, the website has also received criticism for blatant clickbait.
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