Mindless Eating
| File:1. Mindless Eating Cover - Brian Wansink.jpg | |
| Author | Brian Wansink |
|---|---|
| Language | English |
| Genre | Psychology, Health & Nutrition, Diet, Social Trends |
| Publisher | Bantam Dell |
Publication date | October 17, 2006 |
| Publication place | United States |
| Media type | Hardback & Audio CD Recording |
| Pages | 276 p. (hardback edition), 304 p. (paperback edition) |
| ISBN | 0-553-80434-0 (Hardback), ISBN 0-553-38448-1 (Paperback), ISBN 0-7393-4037-9 (audio recording) |
| OCLC | 69734639 |
| 616.85/260651 22 | |
| LC Class | RC552.C65 W36 2006 |
Mindless Eating: Why We Eat More Than We Think is a 2006 nonfiction book by Brian Wansink, Cornell University consumer behavior professor and director of the Cornell Food and Brand Lab.[1] It falls between a popular science book and a self-help diet book, with each chapter ending with brief advice about how to apply the science discussed in the chapter.[2]
The book shows how food psychology and the food environment influence what, how much, and when people eat. It also shows how many of the cues in this environment can alter food choice, leading people to eat less and enjoy food more. The science is based on a series of studies in labs, restaurants, homes, movie theaters, diners, and malls that Wansink has conducted.[1][3]
The book emphasizes that the person who handles food decisions in a given household influences an estimated 72% of what a family eats inside and outside the home.[4]
The book was cited by the National Action Against Obesity as being helpful in effort to curb obesity in the United States.[5]
The Mindless Eating Challenge was an online healthy eating and weight loss program based on the book that focused on small, concrete changes in eating habits and eating environment that launched in January 2007 as the National Mindless Eating Challenge and was later renamed the Mindless Eating Challenge.[6] It focused on small, concrete behavior changes instead of dieting.[7] When the Mindless Eating Challenge first went online participants were asked a series of questions about their habits, their willpower, and their behavior and based on their answers, participants were given three specific environmental or behavioral changes that were statistically correlated with weight loss for similar persons with their background.[8] After the month was over, they were resurveyed, and based on their answers and their success the prior month, three new change tips were provided for the next month.[8]
See also
References
- ^ a b Severson, Kim (11 October 2006). "Seduced by Snacks? No, Not You". The New York Times.
- ^ Ross, Madeline K.B. (October 25, 2006). "Why Do I Keep Super Sizing Me?". The Harvard Crimson.
- ^ Kennedy, Jack L. (October 31, 2006). "Joplin Independent: Mindless Eating is a nourishing read". Joplin Independent.
- ^ Wansink, B; Filippelli, A; Marfella, A; Scognamiglio, M; Pentimalli, D (September 2006). "Nutritional gatekeepers and the 72% solution". Journal of the American Dietetic Association. 106 (9): 1324–7. doi:10.1016/j.jada.2006.07.023. PMID 16963331.
- ^ The NAAO Names 2006 Heroes and Villains in U.S. Fight Against Obesity
- ^ McCreery, Melissa (17 April 2008). "The National Mindless Eating Challenge". Too Much On Her Plate Blog.
- ^ Wansink, Brian; Just, David R; Payne, Collin R (April 2009). "Mindless Eating and Healthy Heuristics for the Irrational". American Economic Review. 99 (2): 165–169. doi:10.1257/aer.99.2.165.
- ^ a b Kaipainen, K; Payne, CR; Wansink, B (17 December 2012). "Mindless eating challenge: retention, weight outcomes, and barriers for changes in a public web-based healthy eating and weight loss program". Journal of medical Internet research. 14 (6): e168. doi:10.2196/jmir.2218. PMC 3799612. PMID 23246736.
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