Wildcraft
| File:Wildcraft Logo 2017.png | |
| Company type | Private Ltd |
|---|---|
| Industry | Retail |
| Founded | 1998 |
| Headquarters | Bangalore |
Area served | Worldwide |
Key people | Siddharth Sood, Gaurav Dublish |
| Products | Outdoor Clothing, Footwear and Gear |
| Website | wildcraft |
Wildcraft is an Indian outdoor and adventure product company headquartered in Bengaluru. The company's products are sold in over 175 exclusive stores and 4,000 multi-branded stores in India & abroad.[1] The co-founders of the company are Dinesh Kaigonahalli, Siddharth Sood & Gaurav Dublish.
Products
Wildcraft's first product in the '90s was a dome tent. The company shifted into manufacturing packs & associate outdoor gear, and expanded into multi-terrain footwear and outdoor clothing.[2] In 2014 it rolled out the expanded head-to-toe range of gear, clothing and footwear,[1] hiring an additional 1,000 employees across its two factories located in Solan & Bangalore.[3]
Wildcraft, which makes backpacks, rucksacks, camping and hiking equipment, among others, entered the performance footwear and clothing two-and-a-half years back & the new segments today contribute significantly to its revenues.
Retail
The company's products are sold in 170+ exclusive stores and 4,000 multi-branded stores in India,[1] with plans to open an additional 20-30 stores each year.[4] In December 2014 the company announced they would explore the middle and south east Asian markets.[3]
Wildcraft today also has its products available in Nepal, Sri Lanka, Pakistan & Bangladesh. In Kathmandu, Wildcraft runs a store and is planning to open another one there shortly. In February 2017, it did a tie-up to place Wildcraft in Europe. "From the revenue side, 5-6% of our business comes from exports at present," said co-founder Gaurav Dublish. Wildcraft is also planning to strengthen its presence in 5 lac+ population townships over the next 18–24 months.[1]
Finances
Earlier on, Wildcraft was run as a hobby, with limited commercial focus.[2] Under the current management, that has led the firm since 2008, it pursued a strategy of expansion & has achieved over 100x revenue jump in less than a decade.[3] According to co-founder & director Gaurav Dublish, the company grew at a compound annual growth rate of 75% from 2007 to 2012 [2] & continues to grow at 50% CAGR over the last 5 years. In September 2013, Sequoia Capital, a California-based private equity firm, invested[5] Rs 70 crore in the company, giving it an enterprise valuation of about US$50 million.[4] Wildcraft clocked a retail sales of Rs 400 crore in FY 2017, and is looking at a total deployment of Rs 350 crore, to achieve a revenue run-rate of Rs 1,000 crore by 2020 said co-founder Gaurav Dublish.[3]
References
- ^ a b c Babu, Venkatesha (December 18, 2014). "Sequoia-backed Wildcraft plans to expand further". Business Today.
- ^ a b c Menon, Shyam G. (June 29, 2011). "Hiking in uncharted territory". Business Line.
- ^ a b c d "Wildcraft to expand into Middle East, South East Asia markets". The Economic Times. December 17, 2014.
- ^ a b Dhamija, Anshul (December 17, 2013). "Sequoia Capital invests Rs 70cr in Wildcraft". The Times of India.
- ^ "Sequoia: India". Sequoia Capital. Retrieved 26 January 2015.