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Hans Mortensen

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Hans Mortensen
Mortensen in 2012
Born
Hans Mortensen

(1943-08-02)2 August 1943
NationalityFaroe Islands Faroese
Occupation(s)CEO, entrepreneur, merchant, handball player
Years active1963-2007
Spouse(s)Birgith Aslaugh Mortensen (m. 1964)
Marjun á Plógv (m. 2007)
Children2
Parent(s)Niels Gustav Mortensen and Ebba Mortensen
AwardsFaroese Mother Language Award 2015

Hans Mortensen (2 September 1943 in Tórshavn, Faroe Islands), is a retired Faroese businessman and entrepreneur. He is famous for founding and managing the biggest department store in Tórshavn, SMS, and is also recognised for his contribution in introducing trade and business terminology into the Faroese language. Between 1963 and 1976 he was a driving force in developing elite handball in the Faroe Islands.

Personal life

Mortensen was born and raised in Tórshavn, Faroe Islands. He is the son of business owners Niels Gustav Mortensen (1913 – 1987) and Ebba Mortensen (1920 – 2000), who each ran trading businesses in one of the older trading quarters of Thorshavn between 1952 and 1990.[1] In 1964, he married Birgit Mortensen (née Sivertsen), and together they had a daughter, Elisabeth Mortensen and a son, Niels Mortensen. Niels Mortensen took over as CEO of SMS after his father stepped down from the position in 1996, and as a member of its board after Mortensen retired in 2007. After being a widower since 2001, Mortensen remarried in 2007 with Marjun á Plógv.

Education

After completing primary and secondary school, Mortensen received his Upper Secondary diploma from Føroya Millum- og Realskúli and took on an apprenticeship at Føroya Banki (now BankNordik). In 1967, Mortensen graduated from the Niels Brock business school in Copenhagen and shortly after started working at the Magasin du Nord department store on Kongens Nytorv in Copenhagen. After two years at the department store, Mortensen returned to the Faroe Islands to found his own business and improve the lagging business conditions in the country.

Sport

Mortensen’s life-long commitment to Faroese elite handball began in the 1960s and 1970s. In 1963, at the age of 18, Mortensen became the president of the Tórshavn handball club Neistin and immediately initiated the construction of a club venue, completed in the following year. The venue was crucial to the club’s subsequent popularity and success.[2] In 1964, Mortensen played on the first Faroese men’s national handball team. In 1976, Mortensen was head coach for the men’s national handball team when they achieved good results during the Men’s Handball World Championship 1976 Group C in Portugal. [3]

Career

After completing his education in Denmark, Mortensen ran his own retail business in his parents’ premises in central Torshavn. But in 1970, Mortensen organised the first of many trade fairs in the Faroe Islands (a few attempts had been made earlier at arranging similar events in 1968 in Klaksvík).[4] The popularity of the trade fairs showed that demand for the Faroese market was bigger than the market was capable of supplying at the time.

Most businesses were located in central Torshavn, and increasing traffic and construction was causing congestion. Torshavn’s City Council was therefore planning to establish a shopping street as an extension of a new pharmacy at the outskirts of the city centre to divert some of the traffic.[5][6]

Upon learning of the city plans and the reasons behind them, Mortensen suggested privatising the project in order to further promote business. After initial internal disputes, Mortensen was granted permission to build his department store, which would enable customers to run various errands in a single location.

Mortensen hired Danish architect Flemming Hansen to design a progressive department store, whose architecture would still be rooted in traditional Faroese building style. Construction began in 1976, and the department store SMS opened to the public on November 2nd, 1977. Mortensen was CEO of SMS from 1976 to 1996 and majority shareholder until 2007, when he sold all his shares to his son Niels Mortensen. Niels Mortensen has since then developed the business further. Today the SMS Group includes three shopping centers, three chain stores, a number of partnerships and a microbiological laboratory.

Business and visions

Mortensen’s visions have been characterised by both progressiveness and traditionalism. The department store SMS was designed to resemble traditional Faroese boathouses, and Faroese shop names and business terminology was developed by taking into account common citizen and customer opinions, often through public naming competitions. Over time, the previous predominately Danish business terminology was replaced by newly created Faroese terminology, which continues to evolve with the introduction of new terms and technology.

In an effort to combine innovation with historic preservation, Mortensen collaborated with architects Gunnar Hoydal, Mette Skjold, and Ósbjørn Jacobsen in 2012 to create a public proposal on how to continue developing Torshavn city centre while maintaining its historic features.[7]

Awards

On International Mother Language Day in 2015, Mortensen received the Faroese Mother Language Award for his longstanding contribution to society and language, particularly his innovative approaches to Faroese trade and business. [8]

Literature

  • Justinussen, Jens Christian Svabo: Fanget i fisken? En analyse af den politiske økonomi på Færøerne i efterkrigstiden, Speciale, Roskilde Universitetscenter. Institut for Miljø, Teknologi og Samfund, 1997

References

  1. ^ http://pfformula.ipapercms.dk/SMS/SMSbl/SMSbl2012/SMSbloktober2012/?Page=18, accessed 14-05-2018
  2. ^ http://www.hvannrok.fo/2016/03/30/neistaeldsalin-hans-mortensen-var-framsiggin-hondboltsleidari/, accessed 29-04-2018
  3. ^ http://www.todor66.com/handball/World/Men_C_1976.html, accessed 14-05-2018
  4. ^ Cf. Tingakrossur no. 29 – 26 July 1968, p. 4
  5. ^ Dagblaðið no. 43 – 28 juli 1976, p. 4
  6. ^ Hoydal, Gunnar: Sosialurin no. 78 – 7 July 1984, p. 11
  7. ^ Hoydal, Gunnar et al, Havnin innan fyri Stóragarð: hugsjónir og dreymar, Tórshavn 2012
  8. ^ http://snar.fo/tema/skaldskapur-og-midlar/modurmalid/modurmalsvirdisloen/, accessed 29-04-2018