Jump to content

Jacques-Henri Eyraud

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by W Baskerville (talk | contribs) at 15:54, 4 January 2019. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Jacques-Henri Eyraud
Born (1968-03-22) March 22, 1968 (age 56)
Paris , France
EducationHarvard University , Sciences Po
OccupationBusinessman
TitlePresident Olympique de Marseille

Jacques-Henri Eyraud, born on March 22nd, 1968[1] in Paris[2][3] is a French entrepreneur and media man, who co-founded Sporever, a digital media group specialized in sports (football365.fr, rugby365.fr...).

Since October 17th, 2016, he is the President of the French football club, Olympique de Marseille[4].

Education

Jacques-Henri Eyraud comes from a family of teachers. He graduated from Sciences Po Paris[5] (class of 1989), Dauphine (Master 2 in telecommunications and new media management, 1990) and Harvard Business School [6](MBA, 1998). At the age of 22, he did his military service as a press attaché for the Armed Forces Information and Public Relations Service during the Gulf War[7].

From Disney to entrepreneurship

He joined Eurodisney as spokesman in 1991, six months before the opening of what was then presented as Europe's "greatest project". He became the group's communications director [8].

Encouraged by Disney's CEO Steve Burke (now CEO of NBCUniversal), he entered Harvard at the end of 1996 to pursue an MBA. These two years spent on the Boston campus reveal his entrepreneurial spirit [9].  

Upon his return, he became Director of New Products at Club Med under the direction of Philippe Bourguignon, one of his Disney mentors [10].

In 2000, he founded Sporever with Patrick Chêne. Two months before the bursting of the internet bubble, he raised $10 million. The company becomes the European leader in digital sports information, being the first to broadcast live football matches on mobile phones [11]. In 2005, the startup was listed on Alternext and generated 13.5 million euros revenues[12]. In 2009, he became Chairman and Chief Executive Officer of Turf Éditions, a media group dedicated to horse racing, for which he undertakes the digital transformation[13].  

In 2016, he left his position to devote himself to the Olympique de Marseille.

Olympique de Marseille

Takeover of the club

During 2016 summer, when the club was put up for sale by Margarita Robert Louis-Dreyfus, Jacques-Henri Eyraud first considered investing personally in the club. Didier Quillot, the new Executive Director of the LFP (Ligue de Football Professionel), introduced him to Frank McCourt, who had previously expressed an interest in a club acquisition. The two men then decided to join forces to maximize their chances of success. On October 17th, 2016, the American businessman bought Olympique de Marseille and Jacques-Henri Eyraud took over the leadership of the club[14].

Strategy and results

Upon his arrival, he showed high ambition through a project called "OM Champion" which is based on four axes: sports performance, with the objective of regularly qualifying the club for the Champions League and making youth training a central point of the club's strategy; fan experience; the club's civic commitment; and finally, its economic sustainability.

Rudi Garcia is appointed coach and Andoni Zubizarreta is appointed sports director.

A budget of 200 million euros spent over two years is announced to build a competitive team. During the first mercato, in winter 2017, 44 million euros were spent on 4 players, including 30 million euros only for Dimitri Payet who became the most expensive recruit in the club's history.

Adidas, the club's equipment supplier since 1974, has been replaced by Puma, with whom OM has signed a five-year partnership[15].   

At the same time, he restructured the club. The voluntary departure plan[16] launched in June 2017 resulted in the end of OM TV in favor of investments in digital content.

The OM Foundation is created to promote the club's social commitment[17].

After several years of negotiations, in July 2018 he announced that he had reached an agreement with AREMA, a Bouygues subsidiary, to become the exclusive manager of the Velodrome Stadium. OM thus recovers all event activities (seminars, visits, concerts) and allows itself to freely invest in the stadium (sound, light, etc.). The creation of a museum near the stadium is also planned[18].  

Ranked 13th in Ligue 1 when he took over the club, the team finished 5th in the first year and 4th at the end of the 2017/2018 season. The first European campaign ended in a Europa League final, which was lost against Atletico Madrid. This is the Club's 5th European final, and the first in 14 years.  Attendance records were beaten at the Orange Velodrome during the quarter-finals and semi-finals[19].

Institutional functions

Jacques-Henri Eyraud is a member of the Board of Directors and of the Bureau of the Professional Football League[20].

Innovation in football  

At the Sport Innovation Summit 2018, he described his vision of the football of the future in a strong impact speech. Looking ahead to 2030, he anticipates the creation of a closed European super league where the best European teams compete. He also describes the revolution brought about by artificial intelligence in decision-making and depicts the characteristics of the augmented football player of tomorrow[21].

Recognition

In September 2018, a survey conducted by Capital magazine ranked him 6th in the ranking of the French people's favorite business leaders. He is ahead of Jean-Michel Aulas (13th), to whom he opposes several times, including publicly during the 2017-2018 season[22].

Areas of interest

Jacques-Henri Eyraud was French junior champion of taekwondo in 1985[23] and a member of the French team from 1985 to 1987[24].  

Since 2007, he has been teaching at Sciences Po Paris, where he teaches the "Introduction to Entrepreneurship" course[25].

Passionate about music, he quotes a verse from IAM in an interview[26] and claims his taste for his musical idols such as Warren G, The Clash or Rammstein[27].

References


  1. ^ "Qui est vraiment Jacques-Henri Eyraud, le président de l'OM ?". L'ÉQUIPE. Retrieved 2019-01-04.
  2. ^ "Portrait de Jacques-Henri Eyraud, un président à hauteur d'OM". Les Inrocks (in French). Retrieved 2019-01-04.
  3. ^ "OM : "L'espoir s'est mis à renaître" (Eyraud)". LaProvence.com (in French). 2016-10-29. Retrieved 2019-01-04.
  4. ^ "Ligue 1 : 5 choses à savoir sur Jacques-Henri Eyraud, nommé président de l'OM par Frank McCourt". France Football. Retrieved 2019-01-04.
  5. ^ "Qui est vraiment Jacques-Henri Eyraud, le président de l'OM ?". L'ÉQUIPE. Retrieved 2019-01-04.
  6. ^ "Ligue 1 : 5 choses à savoir sur Jacques-Henri Eyraud, nommé président de l'OM par Frank McCourt". France Football. Retrieved 2019-01-04.
  7. ^ "« Mes étudiants sont des entrepreneurs différents »". Sciences Po (in French). Retrieved 2019-01-04.
  8. ^ "Portrait de Jacques-Henri Eyraud, un président à la hauteur de l'OM". Les Inrocks. Retrieved 2017-09-23.
  9. ^ "« OM : L'espoir s'est mis à renaître» (Eyraud)". La Provence (in French). Retrieved 2016-10-29.
  10. ^ France Football (in French) https://www.francefootball.fr/news/Ligue-1-5-choses-a-savoir-sur-jacques-henri-eyraud-nomme-president-de-l-om-par-frank-mccourt/725633. Retrieved 2016-09-09. {{cite web}}: Missing or empty |title= (help)
  11. ^ "Sporever étudie des offres de rachat". lesechos.fr (in French). Retrieved 2019-01-04.
  12. ^ "Paris Turf change de mains". FIGARO. 2013-02-22. Retrieved 2019-01-04.
  13. ^ "Paris Turf change de mains". FIGARO. 2013-02-22. Retrieved 2019-01-04.
  14. ^ SPORT, RMC. "OM: le rôle de Quillot dans le rachat par McCourt et la venue d'Eyraud". RMC SPORT (in French). Retrieved 2019-01-04.
  15. ^ "L'OM et Puma officialisent leur union pour 5 ans à partir de 2018". L'Obs (in French). Retrieved 2019-01-04.
  16. ^ "Le plan social se poursuit du côté de l'OM". SO FOOT. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  17. ^ "L'olympique de Marseille lance sa fondation". La Tribune (in French). Retrieved 2019-01-04.
  18. ^ "L'OM devient gestionnaire exclusif du stade Orange Vélodrome". lesechos.fr (in French). Retrieved 2019-01-04.
  19. ^ SPORT, RMC. "OM-Salzbourg: record d'affluence « européen » au Vélodrome". RMC SPORT (in French). Retrieved 2019-01-04.
  20. ^ "Jacques-Henri Eyraud et Jean-Pierre Caillot élus au Conseil d'Administration". www.lfp.fr (in French). Retrieved 2019-01-04.
  21. ^ "Jacques-Henri Eyraud : « Dans les faits, la ligue fermée est déjà à l'œuvre dans le football européen »". Le Monde.fr (in French). 2018-11-05. Retrieved 2019-01-04.
  22. ^ "Jacques-Henri Eyraud : «Il faut employer les armes qu'emploient certains»". L'ÉQUIPE. Retrieved 2019-01-04.
  23. ^ "OM: Précisions sur le passé de taekwondoïste de Jacques-Henri Eyraud". www.20minutes.fr (in French). Retrieved 2019-01-04.
  24. ^ "Le nouveau président de l'Olympique de Marseille, Jacques-Henri Eyraud, l'ami des Américains". Le Monde.fr (in French). 2016-10-17. Retrieved 2019-01-04.
  25. ^ JDD, Le. "On a assisté au cours du président de l'OM à Sciences-Po". lejdd.fr (in French). Retrieved 2019-01-04.
  26. ^ "Vidéo : quand le président de l'OM chante du IAM". www.cnews.fr (in French). Retrieved 2019-01-04.
  27. ^ "Jacques-Henri Eyraud". Libération.fr (in French). 2017-02-03. Retrieved 2019-01-04.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Jacques-Henri_Eyraud&oldid=876804205"