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Mother Goose Club

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Mother Goose Club
GenreInstructional
Created byHarry Jho, Sona Jho
Written byChristina Aprea, Livia Beasely, Ryan Dudenbostel, Sona Jho
Directed byJohn Hussey
StarringJessica Diaz, Rachel Hockett, Joseph Lopez, Abigail McGuire, Liam Remick, Ivy Rhodes
Country of originUnited States
Original languagesEnglish, Spanish
Production
Running time40 min.
Production companySockeye Media

Mother Goose Club is an educational nursery school program produced by Sockeye Media LLC.[1] Launched in 2008, it has become one of the most popular kids’ channels on YouTube, rivaling Pinkfong, HooplaKidz, and The Learning Station, acquiring more than 6 billion views and more than 3.5 million subscribers.[2][3] Mother Goose Club videos are also available on YouTube. The show is made up of a series of educational live-action and animated videos, with a cast of six recurring characters who introduce classic nursery rhymes to children through catchy tunes, play and interactive lessons.[4] An emphasis on words helps young children learn early language skills while rhymes and melodies encourage song participation and physical movement.[5] The live-action characters are set against animated backdrops which often reinforce early learning concepts such as letters, colors and shape recognition.[6]

Production

The show was created by educators and parents of four, Harry Jho and Sona Jho of Sockeye Media.[7][8] Mother Goose Club videos were initially uploaded to YouTube for the purpose of sharing content with industry professionals, but subsequently developed an unexpectedly large following among the general population.[2]

File:Mothergooseclubcast.jpg
Mother Goose Club cast and creators

By 2011, Mother Goose Club had inadvertently become one of the largest YouTube kids’ channels in the world. The show aims to promote early literacy through the recitation and singing of nursery rhymes.[5][8] Starting in 2016, Sockeye Media began presenting the Mother Goose Club series at both MipJunior and MipCom, international conferences that bring together entertainment content players worldwide.[7][8][3]

In 2017, Sockeye Media together with developer Story Toys Entertainment (now Touch Press Inc.) created an app that brings together Mother Goose Club books, videos and games to iOS mobile devices.[9][10]

In June 2017, Sockeye Media announced its partnership with DHX Media’s online kids' network WildBrain for managing Mother Goose Club's YouTube channels and handling paid media campaigns.[11][12] The deal aims to increase audiences and ad revenue by providing rights management and access to technical support.[13][14]

In development for 2018 is a new 52 x 11’ series featuring CGI-animated Mother Goose Club characters with a story-driven narrative.[15][7][16]

Reception and achievements

Available across multiple media platforms, this hybrid series has acquired over 6 billion views and more than 3.5 million subscribers on YouTube. Its most popular video, Itsy Bitsy Spider, has more than 22 million views on YouTube.[5][2]

The show brought its producer, Sockeye Media, 19 industry award nominations, and 12 awards, including three Midsouth Emmy Awards, four Telly awards, and a Parents’ Choice Award.[4][8] The first DVD collection, Nursery Rhyme Singing Time with Mother Goose Club, has won several industry awards.[5]

References

  1. ^ Spangler, Todd (2016-10-10). "Netflix's Newest Virtual Babysitter: YouTube-Video Compilation of Nursery Rhymes". Variety. Retrieved 2017-12-28.
  2. ^ a b c "How digital data is shaping creative content". Retrieved 2017-12-28.
  3. ^ a b "Mother Goose gets CGI treatment". C21media. Retrieved 2017-12-28.
  4. ^ a b "10 Toons Not to Miss at MIP". Animation Magazine. 2016-10-09. Retrieved 2017-12-28.
  5. ^ a b c d "Rhythm and Rhyme: Sona Chong Jho". Harvard Graduate School of Education. Retrieved 2017-12-28.
  6. ^ "Jump Up and Rhyme with Mother Goose Club". Parents' Choice Foundation. Retrieved 2017-12-28.
  7. ^ a b c "Hot Picks: Mother Goose Club". Broadcast. Retrieved 2017-12-28.
  8. ^ a b c d "Foothill Entertainment Joins 'Mother Goose Club'". Animation World Network. Retrieved 2017-12-28.
  9. ^ "Mother Goose Club Has Educational Videos, Games, and Books for Kids". Geeks With Juniors. Retrieved 2017-12-28.
  10. ^ Calimlim, Aldrin (2017-04-11). "Mother Goose Club App Out Now on iOS to Bring Preschool to the World". AppAdvice. Retrieved 2017-12-28.
  11. ^ "WildBrain inks Mother Goose Club YouTube deal". Retrieved 2017-12-28.
  12. ^ "WILDBRAIN TO MANAGE MOTHER GOOSE CLUB ON YOUTUBE - DHX Media". DHX Media. Retrieved 2017-12-28.
  13. ^ "WildBrain to Manage 'Mother Goose Club' YouTube | License! Global". www.licensemag.com. Retrieved 2017-12-28.
  14. ^ "Wildbrain secures YouTube rights to Mother Goose Club". Retrieved 2017-12-28.
  15. ^ "Sockeye Taps Foothill for 'Mother Goose Club'". Animation Magazine. 2016-09-30. Retrieved 2017-12-28.
  16. ^ "Foothill Entertainment to Distribute Mother Goose Club • ToonBarn". ToonBarn. 2016-10-04. Retrieved 2017-12-28.
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