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Ludo King

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Ludo King
Developer(s)Gametion
Publisher(s)Gametion (iOS, Windows mobile) Gamotronix (Google Play)
EngineUnity
Platform(s)iOS, Mac OS Android, Windows 10 Mobile, Windows Phone 8
ReleaseDecember 2016
Genre(s)Board Game

Ludo King is a free-to-play mobile game application developed by Gametion.[1][2][3] Gametion is owned by Vikash Jaiswal.[1][2][3][4] It is developed on the Unity game engine and is available on Android, iOS, Kindle, and Windows Phone platforms. The game is a modernization of the board game, Ludo, which in turn is based on the ancient Indian game of Pachisi.

Ludo King was first released in December 2016 on the Google Play Store, and is ranked No 1 in the Top Free Games Section.[3][4][5][6]

Gameplay

Ludo King is based on the board game, Ludo, which is derived from the ancient Indian game of Pachisi.[7][8] The objective of the game is to move 4 tokens from the starting point around the board to the center of the board, also known as home. The first person to do this wins the game.

Ludo King has four modes: vs Computer, Local Mode (i.e. pass and play), Online Multiplayer (play with other players around the world) and Private Multiplayer (play with friends in private rooms).[4] In the vs Computer mode, the player can play offline against the computer AI; in Local Mode, multiple players can play together offline; in Online Multiplayer, users can play with other players online but have no choice over who their players are; and in Private Multiplayer, a user can play with multiple players online and can choose the other players. Here, the players can choose to play with their Facebook friends on the online mode, and can play with up to 6 players in the local multiplayer mode.[7]

Development

Before Ludo King, Gametion primarily focused on developing browser games for desktop users. In 2013, the company shifted focus to mobile gaming. It published several games, including Snakes and Ladders and ‘Baby’s Big Adventure’, but these were all average. The company rose to prominence with the release of Ludo King. [1][4][3]

Reception

Since Ludo King's launch in December 2016, by May 2017, the game had been downloaded 50 million times on Android phones.[1][3][4][7] The game is "mostly by 18-35-year olds but also retirees. And on average, a player spends 15-16 minutes a day on the game."[1][9] In 2016, Ludo King recorded four million installs and went up to 57 million in 2017, crossing 118 million in 2018. [10]

According to POKKT, a leading mobile video advertising platform in India, Ludo King is one of the most popular games in India. [11][12][13] The game has a DAU (Daily Active Users) of 10 million and 70 million monthly users.[1][3][11][12][13][14] Since May 2017, Ludo King has topped the Google Play download charts. [3] By September 2017, the game had been downloaded 120 million times,[2] about 70% of which, i.e. around 100 million, are in India, followed by Indonesia, Pakistan, Nepal, Saudi Arabia, Brazil.”[4]

In April 2018, in lieu of the Facebook Cambridge Analytica Data Scandal, Ludo King was noted as being one of the fair apps among the top 5 apps on Google Play in India that did not seek excessive permissions on devices.[15]

According to Vishal Gondal, founder of GOQii, Ludo King is one of the very few successful Indian games that is completely original and not "reskinned."[16]

Ludo King is considered to be a popular game because of its "local multiplayer aspect" which allows up to six people play on a single phone, each with their own dice. Its fascinating to see how seamlessly "it has penetrated the lower rungs of the socio-economic segment, galvanising a strata that hadn't warmed up to digital games".[7]

Casual and hyper-casual games, like Ludo King, are "light on the gamer's system and have simple mechanics. They can be learnt through a short tutorial, or none, even by beginners. Also, quick progress gives a rapid sense of achievement, encouraging the gamer to jump from level to level." [9]

It was reported that while shooting for his film, Zero, Indian actor, Shahrukh Khan enjoyed playing Ludo King with director, Aanand L Rai, and co-star, Anushka Sharma.[17][18][19]

Ludo King was one of the featured games at India’s first ever mobile eSports event held at the CII’s India Gaming Show in January 2018.[20]

On 9th September 2018, Indian singer Mika Singh announced via Instagram that he was working on a video song titled "Ludo King."[21] The song was launched on October 23th, 2018.[22][23][24][25]

Ludo King has also tied up with The Souled Store to launch official merchandise. [26][27]

Awards

Ludo King won the Mobile & Tablet Game: Arcade/ Casual (International) in Gaming at the 19th FICCI FRAMES Best Animated Frames (BAF) Awards.[28][29]

Ludo King was selected as Best Casual Game of 2018 on Google Play Store by popular vote.[30][31][32]

References

  1. ^ a b c d e f Shankar, Shashwati (2018-03-08). "Vikash Jaiswal: The man who developed a tired, old British board game for mobile phones". The Economic Times. Retrieved 2018-09-08.
  2. ^ a b c "The growing craze for online Ludo". https://www.hindustantimes.com/. 2017-09-21. Retrieved 2018-09-08. {{cite news}}: External link in |work= (help)
  3. ^ a b c d e f g "How a small Indian studio got 55 million downloads and 10 million DAUs in under a year". pocketgamer.biz. Retrieved 2018-09-19.
  4. ^ a b c d e f Sharma, Varda (2017-11-16). "Ludo in the big league". The Hindu. ISSN 0971-751X. Retrieved 2018-09-19.
  5. ^ "Top Charts - Games - Android Apps on Google Play". play.google.com. Retrieved 2018-09-19.
  6. ^ "Mobile Gaming: Playing on the go". The Financial Express. 2018-07-02. Retrieved 2018-09-19. {{cite news}}: no-break space character in |title= at position 30 (help)
  7. ^ a b c d "Board game of the past Ludo has made a comeback". mid-day. 2018-10-21. Retrieved 2019-04-01.
  8. ^ Staff, The TeCake (2018-10-20). "Ludo King Review: The nostalgic board game now in your pockets". The TeCake. Retrieved 2019-04-01.
  9. ^ a b Prime, E. T. "Snake vs. Block, Ludo King, and Angry Birds: inside the enduring allure of hyper-casual gaming". ET Prime. Retrieved 2019-04-01.
  10. ^ "Ludo, We Still Love You". The Indian Express. 2018-11-04. Retrieved 2019-04-01.
  11. ^ a b "Ludo King, Subway Surfer, Temple Run Games, Jio Made India to Stand in Top 5 Mobile Gaming Markets: POKKT - MySmartPrice News". MySmartPrice. 2018-08-14. Retrieved 2018-09-08.
  12. ^ a b Laghate, Gaurav (2018-08-14). "India among top 5 markets for mobile gaming". The Economic Times. Retrieved 2018-09-08.
  13. ^ a b "India Among Top Five Markets For Mobile Gaming: Ludo King, Subway Surfers, Temple Run Most Popular Games". swarajyamag.com. Retrieved 2019-04-01.
  14. ^ "India is gaming's next boomtown". VentureBeat. 2018-07-31. Retrieved 2018-09-19.
  15. ^ "The Facebook Cambridge Analytica data scandal has brought the significance of data security to the forefront- Technology News, Firstpost". Tech2. 2018-04-14. Retrieved 2018-09-19.
  16. ^ "Indian Gaming Studios Need To Up Their Game To Compete In Global Market: Vishal Gondal". Inc42 Media. 2018-12-16. Retrieved 2019-04-01.
  17. ^ "Shah Rukh Khan and Aanand L Rai take ludo breaks between extensive shooting, see photos". The Indian Express. 2017-12-03. Retrieved 2018-09-19.
  18. ^ "Shah Rukh Khan and Anushka Sharma bond over ludo on sets of Aanand L Rai's next - Bollywood's Badshah Shah Rukh Khan's BFFs | The Times of India". The Times of India. Retrieved 2018-09-19.
  19. ^ "Shah Rukh Khan and Anushka Sharma bond over the game of ludo on the sets of Aanand L Rai's film". www.pinkvilla.com. Retrieved 2018-09-19.
  20. ^ "'Mobile Gaming in India is only going to grow by leaps and bounds'". The New Indian Express. Retrieved 2018-09-19.
  21. ^ "Mika Singh on Instagram: "Shooting for ludo king which we use to play in our childhood time now you can download on aap I'm sure you know what I'm talking about"". Instagram. Retrieved 2018-09-19.
  22. ^ Ludo King (2018-10-23), Ludo King: Official Song with Mika Singh, retrieved 2019-04-01
  23. ^ Mika Singh | Rahul Dev | Vikash Jaiswal | Anubhav Anand | Launches Ludo King Song | Uncut 02, retrieved 2019-04-01
  24. ^ CinemaThagaval. "Mika Singh | Rahul Dev | Vikash Jaiswal | Anubhav Anand | Launches Ludo King Song | Uncut 02 | Cinema Thagaval" (in French). Retrieved 2019-04-01.
  25. ^ Hungama, Bollywood. "Mika Singh at the launch of his music album LUDO KING based on Indian Gaming Ludo App - Bollywood Hungama". Retrieved 2019-04-01.
  26. ^ "Ludo King Official Account on Instagram: "For those who always win, and for those who always lose, our t-shirts do not discriminate! Official @ludo_king_game merchandise is now live…"". Instagram. Retrieved 2019-04-01.
  27. ^ "T-Shirts, Boxers, Mobile Covers, Backpacks Online @ The Souled Store". The Souled Store. Retrieved 2019-04-01.
  28. ^ "FICCI FRAMES 2018 BAF Award Winners Revealed". www.animationmagazine.net. 2018-03-06. Retrieved 2018-09-19.
  29. ^ BAF, FICCI. "FICCI BAF AWARDS 2018 WINNER LIST" (PDF). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  30. ^ "Best Android Games 2018 on the Play store". PCQuest. 2018-12-13. Retrieved 2019-04-01.
  31. ^ "Best Casual Games of 2018 - Android Apps on Google Play". play.google.com. Retrieved 2019-04-01.
  32. ^ "Google Play Lists 'Best of 2018' Apps, Games, Movies, and More". NDTV Gadgets 360. Retrieved 2019-04-01.
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