Colgate Wisp
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Colgate Wisp is a single use mini toothbrush that was introduced by Colgate-Palmolive Company in March 2009. The Wisp mini brush is approximately 3.5 inches.
Composition
The active ingredients as listed on Wisp packs are caprylic/capric triglyceride, flavor, gelatin, sorbitol, and sucralose. The peppermint flavor contains FD&C blue no. 1. The spearmint flavor contains FD&C green no. 3. The cinnamint flavor contains FD&C red no. 40.
Variants
There are currently five Wisp variants:
- Peppermint
- Spearmint
- Cinnamint
- Coolmint
- Icy Bubble
Marketing campaign
The 2009 campaign focus for Colgate Wisp is based around the slogan “Don’t get caught without it.” The product promise is “Just brushed clean. Anytime, anywhere.”[1]