Wikipedia:Articles for deletion/Customer lifecycle management

Customer lifecycle management

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WP:NEOLOGISM of a seemingly name up name and where neither current source actually references Customer lifecycle management as far as I can tell. Google will give hits but we essentially have a marketing buzzword neologism Djm-leighpark (talk) 20:13, 18 May 2019 (UTC)[reply]

Keep None of these words are especially new and the combination is used in relevant sources such as this. The nomination just seems to express a dislike of the topic rather than a substantive reason to delete. Andrew D. (talk) 20:48, 19 May 2019 (UTC)[reply]

The combination appears just once as a passing mention in that source. It does not appear at all in the existing references. The article more resemblence to an original essay that anything that can be WP:DBV for the purpose of perhaps sustaining an original lead.Djm-leighpark (talk) 22:09, 20 May 2019 (UTC)[reply]

The nominator is quite mistaken. That source has two chapters (8 and 9) whose title starts "Managing the customer lifecycle:" The order of the words is different but the meaning is the same and so the notability of the topic is established. Q.E.D. Andrew D. (talk) 14:05, 25 May 2019 (UTC)[reply]

Customer lifecycle (or customer life cycle) is notable; customer lifecycle management is probably also notable and seems to be used often enough (also abbreviated to CLM) to be more than a neologism. Peter James (talk) 21:02, 20 May 2019 (UTC)[reply]

I believe just another set of buzzwords like MRM, MOM, EMM, MPM ... that are interpreted as needed by marketing vendors. This is one essay on one interpretation of CLM. Djm-leighpark (talk) 22:09, 20 May 2019 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, North America¹⁰⁰⁰ 11:10, 25 May 2019 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, North America¹⁰⁰⁰ 09:10, 1 June 2019 (UTC)[reply]

Note: This discussion has been included in the list of Business-related deletion discussions. CAPTAIN RAJU^(T) 11:13, 1 June 2019 (UTC)[reply]

Note: This discussion has been included in the list of Management-related deletion discussions. North America¹⁰⁰⁰ 11:19, 1 June 2019 (UTC)[reply]

Keep The word use is used in other sources such as this. Cryptowriter (talk) 12:11, 3 June 2019 (UTC)[reply]