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Atoms (shoes)

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Atoms
IndustryFootwear
Founded2018
Founders
  • Sidra Qasim
  • Waqas Ali
HeadquartersBrooklyn, New York
Websiteatoms.com


Atoms is a privately held American corporation, based in Brooklyn, New York, that designs, develops and sells footwear.[1] Atoms was the first footwear brand to offer quarter size shoes and allowing customers to keep pairs of shoes in two different sizes.[2]

History

Atoms was founded by husband and wife Sidra Qasim and Waqas Ali in San Francisco.[3] In 2012, they started their first footwear company Markhor (originally Hometown) in Pakistan, while working with craftsmen in their hometown of Okara, Pakistan.[4] In 2015, the couple moved to Mountain View as part of Y Combinator’s accelerator program[5]. Atoms’s idea was inspired by the challenges that most people still wear shoes that don’t fit them right.[6] Founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built waitlist of over 40,000 people before publicly launching on June 03, 2019.[7]

  1. ^ Okwodu, Janelle (3 June 2019). "Meet the Sneaker Brand Set to Disrupt the Fashion Industry". Vogue. Retrieved 28 June 2019.
  2. ^ Evans, Jonathan (10 June 2019). "Startup Sneaker Brand Atoms Just Fixed One of the Biggest Problems With Shopping for Shoes". Esquire. Retrieved 28 June 2019.
  3. ^ Stolzoff, Simone (26 November 2018). "Will the Next Great Tech Company Come From the Developing World?". The Atlantic. Retrieved 28 June 2019.
  4. ^ Tajammul, Khizr (10 July 2015). "Shoes with a story: Markhor is a start-up you should know about". Dawn. Retrieved 28 June 2019.
  5. ^ Magee, Christine (11 August 2015). "Markhor Takes The Middleman Out Of Designer Shoemaking". Retrieved 28 June 2019.
  6. ^ Holmes, Elizabeth (15 June 2014). "Feet Are Getting Bigger, and Many People Wear Shoes That Don't Fit Right". Wall Street Journal. Retrieved 28 June 2019.
  7. ^ Moore, Kaleigh (16 May 2019). "Why Online Fashion Retailers Are Experimenting With Invite-Only Access". Forbes. Retrieved 28 June 2019.
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