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Gymshark

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Gymshark
IndustryApparel
Accessories
Sports equipment
Athleisure
Founded2012 (2012)
HeadquartersSolihull, England, UK[1]
Key people
Ben Francis (founder)[2]
ProductsSportswear
Fitness fashion
Websitegymshark.com

Gymshark is a fitness clothing and accessories brand based in the United Kingdom.[3]

History

Gymshark was set up in 2012 by Ben Francis.[4] When Gymshark’s revenue reached £250,000[5] Francis dropped out of college to focus on Gymshark. The company was named as the UK’s fastest growing company in 2016[6] in The Sunday Times Fast Track 100.

Locations

Gymshark’s UK head office is based at Blythe Valley Park in Shirley, West Midlands.[7]

Gymshark also has an office in Hong Kong[8] and in 2019 the company set up its North American office in downtown Denver.[9]

Products

Gymshark sells fitness apparel for men and women[10] including workout vests, hoodies, t-shirts and leggings.[11]

Controversy

Black Friday 2017 saw Gymshark’s website crash for eight hours, causing customers to take to Twitter to complain to the company. The site crash cost Gymshark an estimated $143,000 in lost sales. Founder Ben Francis sent over 2,500 handwritten apologies to customers affected by the website crash[12]

References

  1. ^ "How Gymshark grew by 200%+ year on year and hit £41M in sales (Updated 2019)". Beeketing.
  2. ^ "Ben Francis". Forbes. Retrieved 14 July 2020.
  3. ^ "Gymshark sportswear brand looks to raise investment". Financial Times. Retrieved 19 January 2020.
  4. ^ "Former student's sportswear business is booming". Aston University. Retrieved 19 January 2020.
  5. ^ "The 26-year-old with a £100m sportswear brand". BBC. Retrieved 19 January 2020.
  6. ^ "Gymshark predicts £100m sales this year, new HQ to drive fast staff expansion". Fashion Network. Retrieved 19 January 2020.
  7. ^ "New Solihull HQ for sportswear brand Gymshark". BusinessLive. Retrieved 19 January 2020.
  8. ^ "Gymshark – Hong Kong". Oktra. Retrieved 19 January 2020.
  9. ^ "Gymshark Opens North American Headquarters In Denver". SGB Media. Retrieved 19 January 2020.
  10. ^ "Gymshark takes a bite of the sportswear market". Drapers. Retrieved 19 January 2020.
  11. ^ "Fast Track Gymshark Company Details". Fast Track. Retrieved 5 February 2020.
  12. ^ "Holiday Disaster to a $128M Global Brand: Behind Gymshark's Multi-Channel Empire". Shopify. Retrieved 19 January 2020.