Leadspace
 | |
| Company type | Private |
|---|---|
| Industry | Software as a service |
| Founded | 2007 |
| Headquarters | |
Key people | Founder Amnon Mishor |
| Products | B2B Customer Data Platform |
| Website | http://www.leadspace.com |
Leadspace is a software as a service (SaaS) Data Science Company that provides a B2B Customer Data Platform. The company's products unifies multiple data sources, 1st party and 3rd party sources from social media, contact databases and customer relationship management systems and Marketing Automation platforms. Leadspace is used by Marketing Operations, Demand Generation, Revenue Operations, and Sales Operation teams. The Leadspace CDP gives B2B Sales & Marketing the data and intelligence to truly understand their customers, drive personalized engagement, and grow their business faster, by combining comprehensive Data Management capabilities and unrivaled 3rd-party data coverage, with industry-leading Artificial Intelligence (AI).
Leadspace Activation products provide a simple, straightforward way to integrate Leadspace CDP into your existing Sales and Marketing channels, as well as to visualize, analyze and optimize your data and scoring models on-demand.
History
Leadspace was founded in 2007 (by the name of Data Essence) by Amnon Mishor and Yaron Karasik, former intelligence officers and experts in semantic analysis and web mining technologies.[1] The company raised funding from Battery Ventures, Jerusalem Venture Partners and Vertex Venture Capital.
Leadspace launched its first product, a sales prospecting application, in 2012. In March 2013, Leadspace added the capability of generating targeted lists based on match to an ideal buyer profile, and an online view of a company's ideal buyer profiles.
The company became a Salesforce.com ISV partner and a member in Marketo Launchpoint.[2] In July 2015, Leadspace raised $18 million in funding led by Battery Ventures.[3]
In April 2018, Leadspace announced plans to merge with Radius Technologies.[4][5] The merger dissolved in August 2018.[6]
In August 2020, Leadspace reported specifics about the release of its Summer 2020 offering. Highlights involve incorporating commercial data of Equifax, building direct connections to advertisement channels and improving application functionality with purpose.[7]
References
- ^ Galler, Yair (17 December 2017). "The financing round in the B2B audience management platform was led by Arrowroot Capital". Globes. Retrieved 28 April 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ Semantic Analysis Co. Leadspace Joins Marketo LaunchPoint, SemanticWeb, November 16, 2012
- ^ "Leadspace, a marketing analytics startup, raises $18 million". Fortune. Retrieved 2017-11-20.
- ^ "Here's why Radius and Leadspace decided to combine". MarTech Today. 2018-05-01. Retrieved 2019-04-19.
- ^ Peterson, Becky. "Marketing analytics startups Radius and Leadspace are merging to beat out Salesforce". Business Insider. Retrieved 2019-08-30.
- ^ "Radius-Leadspace Merger Aborted". GZ Consulting. 17 October 2018. Retrieved 28 April 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ "Leadspace Expands Capabilities of its Leading B2B CDP with Summer '20 Product Release". martechseries. 20 August 2020. Retrieved 24 August 2020.
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