Wiener King: Difference between revisions
-- Draft creation using the WP:Article wizard -- |
No edit summary |
||
| Line 4: | Line 4: | ||
=== Founding === |
=== Founding === |
||
In 1970, Ronald Howard, a former plumber from [[Birmingham, Alabama|Birmingham]], Alabama, formed the Wiener King franchise. Howard had moved to Charlotte in 1968, to take over a local franchise called Pasquale's Pizza. He was quickly able to grow the restaurant from 1 to 18 locations.<ref name=":0" /> However he wanted something of his own. |
In 1970, Ronald Howard, a former plumber from [[Birmingham, Alabama|Birmingham]], Alabama, formed the Wiener King franchise. Howard had moved to Charlotte in 1968, to take over a local franchise called Pasquale's Pizza. He was quickly able to grow the restaurant from 1 to 18 locations.<ref name=":0" /> However he wanted something of his own. Howard noted that hot dogs were a very popular food, but had never been merchandised. He later restated this in an interview in ''[[The Charlotte News]]'', in 1972. |
||
{{Quote box |
|||
=== Marketing === |
|||
| quote = "I think before the hamburger came along, the hot dog was the most popular product the American public ever ate." |
|||
An early marketing strategy of the Wiener King company was making controversial advertisements, which was a very profitable venture. One such advertisement included a then-local Charlotte DJ, [[Jay Thomas]], wearing nothing but a towel and holding a hot dog under his arm. In 1974, at least one TV station refused to air the commercial.<ref name=":0" /> |
|||
| author = Ronald Howard |
|||
| source = The Charlotte News, 1972 |
|||
== References == |
|||
}} |
|||
Revision as of 22:23, 25 April 2024
Wiener King is a hot dog restaurant located in Mansfield, Ohio. Wiener King was formerly a franchise, but has since closed all but one of their restaurants.[1] The chain was founded in 1970 by Ronald Howard, in Charlotte, North Carolina. Wiener King was once one of the fastest growing restaurants in the United States.
History
Founding
In 1970, Ronald Howard, a former plumber from Birmingham, Alabama, formed the Wiener King franchise. Howard had moved to Charlotte in 1968, to take over a local franchise called Pasquale's Pizza. He was quickly able to grow the restaurant from 1 to 18 locations.[1] However he wanted something of his own. Howard noted that hot dogs were a very popular food, but had never been merchandised. He later restated this in an interview in The Charlotte News, in 1972.
Marketing
An early marketing strategy of the Wiener King company was making controversial advertisements, which was a very profitable venture. One such advertisement included a then-local Charlotte DJ, Jay Thomas, wearing nothing but a towel and holding a hot dog under his arm. In 1974, at least one TV station refused to air the commercial.[1]
References
- ^ a b c Markovich, Jeremy. "The Ballad of the Wiener King". www.ncrabbithole.com. Retrieved 2024-04-24.