Jenny Griffiths: Difference between revisions
m Task 16: replaced (0×) / removed (3×) deprecated |dead-url= and |deadurl= with |url-status=; |
Added reference request |
||
| Line 15: | Line 15: | ||
In 2016, she was awarded a £1 million contract under Innovate UK's re-imagining the High Street' SBRI (Small Business Research Initiative) programme to create Snap Fashion InStore. It aimed at taking the visual search concept into the fitting rooms of [[High Street]] stores.<ref>{{Cite web|url=https://www.gov.uk/government/case-studies/snap-fashion-digital-business-revolutionising-the-way-we-shop|title=Snap Fashion: digital business revolutionising the way we shop|website=GOV.UK|language=en|access-date=2019-02-26}}</ref> The app would provide consumer advice regarding fashion, clothing and clothing accessories by asking a set of questions to someone trying clothes in the fitting room. In 2019, the In Store module still had to be tested in Stores.<ref>{{Cite web|url=https://www.snaptechnology.co.uk/solutions/snap-instore|title=Snap InStore {{!}} Snap Tech|website=www.snaptechnology.co.uk|access-date=2019-02-26}}</ref> |
In 2016, she was awarded a £1 million contract under Innovate UK's re-imagining the High Street' SBRI (Small Business Research Initiative) programme to create Snap Fashion InStore. It aimed at taking the visual search concept into the fitting rooms of [[High Street]] stores.<ref>{{Cite web|url=https://www.gov.uk/government/case-studies/snap-fashion-digital-business-revolutionising-the-way-we-shop|title=Snap Fashion: digital business revolutionising the way we shop|website=GOV.UK|language=en|access-date=2019-02-26}}</ref> The app would provide consumer advice regarding fashion, clothing and clothing accessories by asking a set of questions to someone trying clothes in the fitting room. In 2019, the In Store module still had to be tested in Stores.<ref>{{Cite web|url=https://www.snaptechnology.co.uk/solutions/snap-instore|title=Snap InStore {{!}} Snap Tech|website=www.snaptechnology.co.uk|access-date=2019-02-26}}</ref> |
||
She is said to have changed the way people shop for clothes online. |
She is said to have changed the way people shop for clothes online{{By whom}}. |
||
== Awards == |
== Awards == |
||
Revision as of 16:47, 1 January 2020
Jenny Griffiths is the founder and CEO of Snap Fashion. She is a software engineer turned entrepreneur.[1]
She is on the Europe's and World's Top 50 Women in Tech 2018 on Forbes lists. She has also made it to Forbes 30 Under 30 - Europe - Consumer Technology 2016.[2]
Education
She graduated in Computer Science from the University of Bristol in 2009. Before graduating, she won the New Enterprise Competition at the university.[2][3]
Career
After graduating, she worked as a project manager at a cyber-security firm while working in parallel on developing Snap Tech, a visual search engine (a technology that teaches computer how to see), and later turned it into Snap Fashion, an app and a website. She kept on working as a project manager until 2012 when she quit to take her business, Snap Fashion, live.
Snap Fashion is an app and website that allows shoppers to find the clothes they like based on a picture, taken with a smartphone or from a magazine. The app search for it, for matching outfit and compare prices from the database of retailers. In 2019, the database already counted with more than 110 retailers.
From graduation, 2009, until 2012, she struggled to find attention and funding. Although fashion magazines liked it, most male-centric tech publication did not show interest. Jenny said “Technology wise, it was hard to get noticed, probably because we are a female-based product”. It changed when she won BIG, the British Innovation Gateway Award, an annual contest organized by CISCO offering money prize and marketing, public relations and legal support in addition to a year mentorship.[4]
In 2016, she was awarded a £1 million contract under Innovate UK's re-imagining the High Street' SBRI (Small Business Research Initiative) programme to create Snap Fashion InStore. It aimed at taking the visual search concept into the fitting rooms of High Street stores.[5] The app would provide consumer advice regarding fashion, clothing and clothing accessories by asking a set of questions to someone trying clothes in the fitting room. In 2019, the In Store module still had to be tested in Stores.[6]
She is said to have changed the way people shop for clothes online[by whom?].
Awards
- 2009: MBE for services to digital innovation in the fashion industry.
- 2014: British Council's Creative Entrepreneur of the Year.
- 2016: Cisco BIG award
External links
References
- ^ "CrunchBase - Jenny Griffiths".
- ^ a b "Jenny Griffiths". Forbes. Retrieved 2019-02-26.
- ^ Bristol, University of. "June: MBE for computer science graduate Jenny | News | University of Bristol". www.bristol.ac.uk. Retrieved 2019-02-26.
- ^ Paynter, Ben (2013-04-05). "The Power Of Competition In Creativity: Cisco's "BIG" Jolt For Startups". Fast Company. Retrieved 2019-02-26.
- ^ "Snap Fashion: digital business revolutionising the way we shop". GOV.UK. Retrieved 2019-02-26.
- ^ "Snap InStore | Snap Tech". www.snaptechnology.co.uk. Retrieved 2019-02-26.