TCBY: Difference between revisions
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==Products== |
==Products== |
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TCBY has many flavors of [[frozen yogurt]]. |
TCBY has many flavors of [[frozen yogurt]]. Some stores have soft serve and hard scooped yogurt, while some newer stores have only soft serve. The Soft serve only stores use a self service model, with customers being charged by weight<ref>[http://www.qsrmagazine.com/articles/exclusives/0710/tcby-1.phtml | TCBY unveils a new self-serve prototype ]</ref>. The soft serve yogurts consist of Golden Vanilla, Chocolate, and White Chocolate Mousse that are to be served daily, and then a variety of other flavors. Most stores have at least three soft serve yogurt machines allowing them to serve at least one no sugar added soft serve yogurt flavor. The No Sugar Added yogurt is made with splenda instead of regular sugar. TCBY offers many regular and sugar free toppings. One of the most popular toppings is wet walnuts, which consists of walnuts in hot maple syrup. TCBY also serves drinks such as Berriyo yogurt [[smoothies]] and Frappe Chillers. |
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==Yearly Specials== |
==Yearly Specials== |
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Revision as of 05:52, 7 February 2011
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| Industry | Chain restaurant/Franchise |
|---|---|
| Founded | Little Rock, Arkansas (1981) |
| Headquarters | , |
Number of locations | More than 800[1] |
Area served | North America, Canada, Central, South America, the Middle East and Eastern Asia |
| Products | Frozen Yogurt |
| Parent | Mrs. Fields |
| Website | http://tcby.com |
TCBY (The Country's Best Yogurt, formerly This Can't Be Yogurt) is an international franchise chain of frozen yogurt stores based in the United States. It is the largest U.S. retailer of soft-serve frozen yogurt with live active cultures.[2]
History
In 1981, the first TCBY store was opened in Little Rock, Arkansas, USA by Frank D. Hickingbotham. TCBY began franchising the next year, and by 1984 there were over 100 stores. As the company grew, the name was applied for a time to the tallest building in Arkansas, known until 2004 as the TCBY Tower, in downtown Little Rock. It is now known as Metropolitan Tower.
Prior to 1984, the company's name was "This Can't Be Yogurt", but a lawsuit from a competitor named "I Can't Believe It's Yogurt!" forced TCBY to create a new name from its initials.[3][4]
In 2000, TCBY was acquired by Mrs. Fields Famous Brands.[5]
In the summer of 2010, the company opened a prototype store in Salt Lake City, Utah operating under a different business model. Instead of customers ordering and being served in a traditional fashion, they serve themselves using any combination of available yogurt flavors, add their own mix of fruit or candy toppings, and pay by the ounce. The store sports a different logo to match the store's ultramodern, European styling.
Products
TCBY has many flavors of frozen yogurt. Some stores have soft serve and hard scooped yogurt, while some newer stores have only soft serve. The Soft serve only stores use a self service model, with customers being charged by weight[6]. The soft serve yogurts consist of Golden Vanilla, Chocolate, and White Chocolate Mousse that are to be served daily, and then a variety of other flavors. Most stores have at least three soft serve yogurt machines allowing them to serve at least one no sugar added soft serve yogurt flavor. The No Sugar Added yogurt is made with splenda instead of regular sugar. TCBY offers many regular and sugar free toppings. One of the most popular toppings is wet walnuts, which consists of walnuts in hot maple syrup. TCBY also serves drinks such as Berriyo yogurt smoothies and Frappe Chillers.
Yearly Specials
Every year, TCBY offers mothers across the nation a free frozen yogurt on Mother's Day,[7] and fathers a free frozen yogurt on Father's Day.[8]
Store Giveaway
In October, 2009, TCBY launched the "This Could Be Yours, The Great TCBY Store Giveaway." The contest rewarded one person with his or her own TCBY store. To enter, contestants submitted a video, no longer than two minutes, explaining why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. Submissions were judged on creativity, a sense of business acumen and originality. Originally, videos were accepted until November 30, 2009,[9] but the deadline was extended till March 31, 2010.[10] Following the initial entry round, TCBY narrowed all video submissions down to 10 semi-finalists. Beginning in early April 2010, the public was then given the opportunity to help narrow the list down to 5 finalists, who then went through an informal interview process before the winner was chosen.[11] TCBY even offered Conan O'Brien the chance to enter and win when there was talk of him leaving the Tonight Show.[12]
On May 26, 2010, it was announced that the winners of the contest were Jared and Sarah Greer of Fayetteville, Arkansas.[13]
References
- ^ "TCBY Offering Its Own Stimulus Package in Store Giveaway". Yahoo! Finance.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ Chasan, Emily (August 15, 2008). "Cookie chain Mrs. Fields to file for Chap. 11 bankruptcy protection". Reuters.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ Seth Stevenson (2004-05-03). "Alphabet Soup: Now what does KFC stand for?". Slate. Retrieved 2008-11-16.
- ^ Michael Barreir. "Cold product, hot company - TCBY frozen yogurt". BNET. Retrieved 2010-11-05.
- ^ Cooke, Lynne (February 11, 2000). "Mrs. Fields to Buy TCBY". Lakeland Ledger.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ | TCBY unveils a new self-serve prototype
- ^ "Mother's Day Givaway" (PDF). TCBY press release. Retrieved 2009-05-08. [dead link]
- ^ "TCBY to Celebrate Father's Day with Free Frozen Yogurt". Chain Leader.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "TCBY opens store giveaway contest to video submissions". QSR.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Still Time to Own your Own TCBY, Chain Extends Contest Deadline". Restaurants and Institutions.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "TCBY opens store giveaway contest to video submissions". QSR.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ Welker, DeAnne. "Conan O'Brien gets job offer from Mrs. Fields -- more than two decades after applying". The Oregonian.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ Greer Family Chosen as Winner of the TCBY Store Giveaway Contest