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{{Infobox company |
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| name = Auth0, Inc. |
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| logo = |
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| logo_caption = |
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| logo_alt = |
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| type = [[Private company|Private]] |
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| industry = [[Internet]]<br />[[Cloud computing]]<br />[[Enterprise software]] |
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| founded = {{start date and age|2013|02}}<ref name="crunchbaseprofile">{{cite web|url=https://www.crunchbase.com/organization/auth0|title=Auth0 - Crunchbase Company Profile & Funding|publisher=Crunchbase, Inc.|access-date=23 January 2021}}</ref> |
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| founders = Eugenio Pace<br />Matias Woloski<ref name="crunchbaseprofile"/> |
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| hq_location_city = [[Bellevue]], Washington<ref name="crunchbaseprofile"/> |
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| hq_location_country = United States |
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| area_served = Worldwide |
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| key_people = Eugenio Pace (CEO)<ref>{{cite web|url=https://www.theladders.com/career-advice/auth0-ceo-eugenio-pace|title=Auth0 CEO Eugenio Pace on his journey leaving Microsoft to build his own product|last=Fabiano|first=Jennifer|date=22 November 2019|publisher=Ladders, Inc.|access-date=23 January 2021}}</ref><br />Barry Plaga (CFO)<ref>{{cite web|url=https://strategiccfo360.com/leveraging-relationships-and-30-years-of-cfo-experience/|title=Leveraging Relationships—And 30 Years Of CFO Experience|last=Kuehner-Hebert|first=Katie|publisher=Chief Executive Group, LLC|access-date=23 January 2021}}</ref><br />Shiven Ramji (CPO)<ref>{{cite web|url=https://auth0.com/blog/auth0-expands-c-suite-with-new-executive-appointments/|title=Auth0 Expands C-Suite with New Executive Appointments|last=Tahnk|first=Jeana|date=17 September 2019|publisher=Auth0, Inc.|access-date=23 January 2021}}</ref><br />Joan Pepin (CSO)<ref>{{cite web|url=https://www.securitymagazine.com/articles/93732-minutes-with-joan-pepin-diversity-in-cybersecurity|title=5 minutes with Joan Pepin – Diversity in cybersecurity|last=Henriquez|first=Maria|date=26 October 2020|publisher=BNP Media|access-date=23 January 2021}}</ref> |
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| products = |
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| owner = <!-- or: | owners = --> |
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| num_employees = 872 <ref>{{cite web|url=https://www.linkedin.com/company/auth0|title=Auth0 LinkedIn|access-date=23 January 2021}}</ref> |
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| num_employees_year = 2021 |
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| parent = |
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| website = {{URL|https://auth0.com}} |
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}} |
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Auth0, Inc. (pronounced "auth zero") is a privately-held [[identity and access management]] provider established in 2013 by Eugenio Pace and Matias Woloski<ref name="crunchbaseprofile"/>. It is headquartered in Bellevue, Washington, with offices in Buenos Aires, London, Singapore, Sydney, and Tokyo <ref name="venturebeat">{{cite web|url=https://venturebeat.com/2020/07/14/identity-as-a-service-provider-auth0-raises-120-million-at-a-1-92-billion-valuation/|title=Identity-as-a-service provider Auth0 raises $120 million at a $1.92 billion valuation|last=Wiggers|first=Kyle|date=14 July 2020|publisher=VentureBeat|access-date=23 January 2021}}</ref>. |
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The company provides a [[Cloud computing|cloud-based]] platform to authenticate, authorize, and secure access for applications, devices, and users <ref name="venturebeat" />. The company has 9,000 enterprise customers in 70 countries, including [[Arduino]], BioReference Laboratories (an [[OPKO Health]] company), [[Coles Group]], [[[[Dick%27s_Sporting_Goods|DICK'S Sporting Goods]], [[The Economist]], [[Gymshark]], [[Jersey Mike's Subs]], and others<ref name="venturebeat" />. |
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In 2020, Auth0 announced that it had raised a $120 million Series F round of funding, which brings Auth0's valuation to $1.92 billion and total capital raised to more than $330 million <ref>{{cite web|url=https://techcrunch.com/2020/07/14/identity-platform-auth0-raises-120m-series-f-round-at-1-92b-valuation/|title=https://techcrunch.com/2020/07/14/identity-platform-auth0-raises-120m-series-f-round-at-1-92b-valuation/|last=Lardinois|first=Frederic|date=14 July 2020|publisher=Verizon Media|access-date=23 January 2021}}</ref>. The company ranked 881 on the [[Inc._(magazine)#Inc._500_and_Inc._5000|Inc. 5000]] 2020 list<ref name="inc50002020">{{cite web|url=https://www.inc.com/inc5000/2020|title=Inc. 5000 2020: Introducing the 5,000 Fastest-Growing Private Companies in America|publisher=Mansueto Ventures|access-date=23 January 2021}}</ref>, and 19 on the 2020 [[Forbes]] Cloud 100 list<ref name="cloud100">https://www.forbes.com/cloud100/|title=The Cloud 100 2020|last=Konrad|first=Alex|date=16 September 2020|publisher=Forbes Media LLC|access-date=23 January 2021}}</ref>. |
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== History == |
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Auth0 was founded in 2013 in [[Bellevue, Washington]] and [[Buenos Aires, Argentina]]<ref name="crunchbaseprofile"/> by Eugenio Pace <ref>{{cite web|url=https://www.crunchbase.com/person/eugenio-pace|title=|last=|first=|date=|publisher=|access-date=23 January 2021}}</ref> and Matias Woloski <ref>{{cite web|url=https://www.crunchbase.com/person/matias-woloski|title=|last=|first=|date=|publisher=|access-date=23 January 2021}}</ref>. The co-founders previously ran [[Microsoft]] partner companies<ref>{{cite web|url=https://www.usatoday.com/story/money/columnist/2014/09/30/baverman-entrepreneurs-and-startups-auth0/16217859/|title=|last=|first=|date=|publisher=|access-date=23 January 2021}}</ref>. |
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Since 2013, Auth0 has opened offices in London, Singapore, Sydney, and Tokyo<ref name="venturebeat" />. In 2019, the company was recognized by [[The New York Times]] for its committment to flexible hours and a remote workforce. <ref>{{cite web|url=https://www.nytimes.com/2019/05/15/upshot/employers-flexible-work-america.html|title=Work in America Is Greedy. But It Doesn’t Have to Be.|last=Cain Miller|first=Claire|date=15 May 2019|publisher=The New York Times Company|access-date=23 January 2021}}</ref> Before [[COVID-19]], Auth0 employed more than 650 remote employees across 35 countries. As of April 2020, one-hundred percent of the company's workforce is remote. <ref>{{cite web|url=https://www.businessinsider.com/ceo-of-remote-unicorn-4-ways-we-built-thriving-culture-2020-4|title=I'm the CEO of a company with 650 remote employees spanning 35 countries — here's how we built a thriving culture|last=Pace|first=Eugenio|date=9 April 2020|publisher=Insider Inc.|access-date=23 January 2021}}</ref> |
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Auth0 received $2.4M in initial, "Series A" funding in 2014, with subsequent Series B, Series C and Series D funding in 2016, 2017, 2018, and 2019, respectively <ref>{{cite web|url=https://www.geekwire.com/2019/identity-authentication-startup-auth0-raises-103m-another-seattle-startup-reaches-unicorn-status/|title=Identity authentication startup Auth0 raises $103M as another Seattle company reaches unicorn status|last=Soper|first=Taylor|date=20 May 2019|publisher=|access-date=23 January 2021}}</ref>. In 2020, the company raised (US) $120 million<ref>{{cite web|url=https://www.wsj.com/articles/enterprise-tech-startups-focused-on-risk-security-attract-venture-dollars-11595285679|title=|last=|first=|date=|publisher=GeekWire, LLC|access-date=23 January 2021}}</ref> in venture capital from [[Salesforce#Salesforce_Ventures|Salesforce Ventures]], Deutsche Telekom Capital Partners, [[Bessemer Venture Partners]], [[Sapphire Ventures]], Meritech Capital, World Innovation Lab, Trinity Ventures, Telstra Ventures Fund, and K9 Ventures, at a total valuation of (US) $1.92 billion <ref>{{cite web|url=https://www.geekwire.com/2020/salesforce-ventures-leads-120m-round-seattle-area-identification-security-startup-auth0/|title=Salesforce Ventures leads $120M round in Auth0 as pandemic fuels Seattle-area startup’s identity tech|last=Soper|first=Taylor|date=14 July 2020|publisher=GeekWire, LLC|access-date=23 January 2021}}</ref>. |
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Auth0's board of directors includes Monica Endand (CEO, Zapproved Inc.), Jennifer Ceran ([[Smartsheet_Inc.|Smartsheet]] CFO) <ref>{{cite web|url=https://www.geekwire.com/2020/tech-moves-smartsheet-cfo-joins-auth0-board-outreach-opens-nyc-office-concure-oncology-adds-ceo/|title=Tech Moves: Smartsheet CFO joins Auth0 board; Outreach opens NYC office; Concure Oncology adds CEO; and more|last=Kuhlman|first=Cara|date=15 May 2020|publisher=GeekWire, LLC|access-date=23 January 2021}}</ref>, David Cowan (Partner, Bessemer Venture Partners), Anders Ranum (Managing Director, Sapphire Ventures), Sue Barsamian (former Chief Sales and Marketing Officer for Hewlett Packard Enterprise (HPE) Software), Sameer Dholakia (former CEO of [[SendGrid]]), Simon Parmett (former CEO of [[MuleSoft]]), and others <ref>{{cite web|url=https://www.bloomberg.com/profile/company/1067146D:US|title=Auth0 Inc - Company Profile and News|publisher=Bloomberg L.P.|access-date=23 January 2021}}</ref>. |
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Auth0 has 9,000 customers in more than 70 countries, including: [[Arduino]], BioReference Laboratories (an [[OPKO Health]] company), [[Coles Group]], [[Dick%27s_Sporting_Goods|DICK'S Sporting Goods]], [[The Economist]], [[Gymshark]], [[HolidayCheck_Group|HolidayCheck]], [[Jersey Mike's Subs]], Naranja, Randstad, [[Kiva_(organization)|Kiva]], Signify, and Slice<ref name="venturebeat" />. |
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In November 2020, Auth0 was selected as the identity provider to power authentication for [[Salesforce]]'s Customer 360 Identity <ref>{{cite web|url=https://searchcustomerexperience.techtarget.com/news/252492204/Salesforce-Customer-360-Truth-services-go-live|title=Salesforce Customer 360 Truth services go live|last=Fluckinger|first=Don|date=17 November 2020|publisher=TechTarget|access-date=23 January 2021}}</ref>. |
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== Products & Services == |
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Auth0 provides a universal [[identity and access management]] platform for businesses to authenticate, authorize, and secure access for applications, devices, and users <ref>{{cite web|url=https://www.scmagazine.com/review/auth0/|title=Auth0 Product Review|date=01 June 2020|publisher=CyberRisk Alliance, LLC|access-date=23 January 2021}}</ref>. The Auth0 platform includes password verification<ref>{{cite web|url=https://www.wired.com/story/promise-practically-serverless-computing/|title=The Promise of (Practically) 'Serverless Computing'|last=Klint|first=Finley|date=17 November 2018|publisher=Condé Nast|access-date=23 January 2021}}</ref> services including [[Multi-factor_authentication|multifactor authentication]], [[Single_sign-on|single sign on]], password-less log in and breached passwords detection<ref>{{cite web|url=https://www.cio.com/article/3497457/identity-as-a-service-platform-auth0-triples-sydney-headcount.html|title=Identity-as-a-Service platform Auth0 triples Sydney headcount|last=Nott|first=George|date=25 September 2018|publisher=IDG Communications, Inc.|access-date=23 January 2021}}</ref>. The company's services help secure more than 100 million logins per day for its enterprise clients.<ref>{{cite web|url=https://www.inc.com/profile/auth0|title=Auth0 Inc. 5000 Company Profile|publisher=Mansueto Ventures|access-date=23 January 2021}}</ref> |
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Auth0 has technology integrations with [[Amazon_(company)|Amazon]] EventBridge <ref>{{cite web|url=https://searchaws.techtarget.com/tip/Use-EventBridge-to-unlock-AWS-event-driven-architecture|title=Use EventBridge to unlock AWS event-driven architecture|last=Marquez|first=Ernesto|date=18 December 2019|publisher=TechTarget|access-date=23 January 2021}}</ref>, [[Microsoft Azure]] Event Grid <ref>{{cite web|url=https://docs.microsoft.com/en-us/azure/event-grid/auth0-overview|title=Auth0 partner topics with Azure Event Grid|date=07 July 2020|publisher=Microsoft|access-date=23 January 2021}}</ref>, [[Datadog]], and Splunk <ref>{{cite web|url=https://devops.com/auth0-partners-with-datadog-to-deliver-mission-critical-identity-data-in-near-real-time/|title=Auth0 Partners with Datadog to Deliver Mission-Critical Identity Data in Near Real-Time|last=Schlam|first=Deborah|date=12 May 2020|publisher=MediaOps Inc.|access-date=23 January 2021}}</ref>. In September 2020, Auth0 launched Auth0 Marketplace, a catalog of partner integrations that cover a range of identity needs, including [[Consent_management|Consent Management]], Identity Proofing, Log Streaming, Security, SMS/Email, [[Single_sign-on|Single Sign-On]], [[Social_login|Social Login]], and more <ref>{{cite web|url=https://www.crn.com/news/auth0-debuts-identity-solutions-hub-auth0-marketplace|title=Auth0 Debuts Identity Solutions Hub Auth0 Marketplace|last=Zarate|first=Jennifer|date=22 September 2020|publisher=The Channel Company|access-date=23 January 2021}}</ref>. Auth0 Marketplace partners include OneTrust, MyLife Digital, [[Onfido]], Vouched, and others <ref>{{cite web|url=https://www.channelfutures.com/security/auth0-debuts-marketplace-opens-door-wider-to-identity-management-partners|title=Auth0 Debuts Marketplace, Opens Door Wider to Identity Management Partners|last=Haber|first=Lynn |date=24 September 2020|publisher=Informa PLC|access-date=23 January 2021}}</ref>. |
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Auth0 holds a patent for identity infrastructure as a service, a method and system of an identity service to provide a single point of access for a plurality of applications for an authentication of a user identity <ref>{{cite web|url=https://patents.google.com/patent/US10225245B2/en?assignee=auth0&oq=auth0|title=US10225245B2 - Identity infrastructure as a service - Google Patents|date=03 May 2019|access-date=23 January 2021}}</ref>. |
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Auth0 created JWT.IO, an industry resource that allows individuals to decode, verify, and generate [[JSON_Web_Token|JSON Web Token (JWT)]], an open standard (RFC 7519) that defines a compact and self-contained way for securely transmitting information between parties as a JSON object <ref>{{cite web|url=https://jwt.io/|title=JSON Web Tokens - jwt.io|access-date=23 January 2021}}</ref>. |
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Auth0 provides free documentation resources for all identity use cases <ref>{{cite web|url=https://auth0.com/docs/|title=Auth0 Docs|publisher=Auth0, Inc.|access-date=23 January 2021}}</ref> and open source opportunities <ref>{{cite web|url=https://auth0.com/opensource|title=Open Source - Auth0|publisher=Auth0, Inc.|access-date=23 January 2021}}</ref>. |
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== Funding == |
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Auth0 is backed by venture capital firms [[Salesforce#Salesforce_Ventures|Salesforce Ventures]], Deutsche Telekom Capital Partners (DTCP), [[Bessemer Venture Partners]], [[Sapphire Ventures]], [[Meritech Capital Partners]], World Innovation Lab, Trinity Ventures, Telstra Ventures Fund, and K9 Ventures. Its venture funding includes <ref>{{cite web|url=https://siliconangle.com/2020/07/14/salesforce-leads-120m-funding-round-secure-access-provider-auth0/|title=Salesforce leads $120M funding round into secure access provider Auth0|last=Deutscher|first=Maria|publisher=SiliconANGLE Media Inc.|access-date=23 January 2021}}</ref>: |
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* Seed - $2.4M (September 2014)<br /> |
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* Series A - $6.9 M (June 2015)<br /> |
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* Series B - $15M (August 2016)<br /> |
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* Series C - $30M (June 2017)<br /> |
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* Series D - $55M (May 2018)<br /> |
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* Series E - $103M (May 2019)<br /> |
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* Series F - $120M (July 2020)<br /> |
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<ref name="crunchbaseprofile"/> |
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<ref>{{cite web|url=https://craft.co/auth0/funding-rounds|title=Auth0 funding rounds, valuation and investors|publisher=Craft.co|access-date=23 January 2021}}</ref> |
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== Awards and recognition == |
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* June 2018: Gartner Magic Quadrant for Access Management (Visionary) <ref>{{cite web|url=https://www.gartner.com/en/documents/3879469/magic-quadrant-for-access-management-worldwide|title=Gartner Magic Quadrant for Access Management, Worldwide|last=Kreizman|first=Gregg|date=18 June 2018|publisher=Gartner, Inc.|access-date=23 January 2021}}</ref>. <br /> |
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* September 2018: 2018 Forbes Cloud 100<ref>{{cite web|url=https://solutionsreview.com/endpoint-security/12-cybersecurity-vendors-named-forbes-cloud-100-list/|title=12 Cybersecurity Vendors Named In The Forbes Cloud 100 List|last=Canner|first=Ben|date=14 September 2018|publisher=Solutions Review|access-date=23 January 2021}}</ref>. <br /> |
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* 2019: Inc's 346 Best Places to Work in 2019 <ref>{{cite web|url=https://www.inc.com/best-workplaces-2019.html|title=The 346 Best Places to Work in 2019|publisher=Mansueto Ventures|access-date=23 January 2021}}</ref>. <br /> |
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* March 2019: Frost & Sullivan's 2019 Global Identity and Access Management Technology Innovation Award <ref>{{cite web|url=https://ww2.frost.com/news/press-releases/frost-sullivan-recognizes-industry-leaders-excellence-best-practices-awards-ceremony/|title=Frost & Sullivan Recognizes Industry Leaders at Excellence in Best Practices Awards Ceremony|date=28 March 2019|publisher=Frost & Sullivan|access-date=23 January 2021}}</ref>.<br /> |
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* July 2019: CRN Emerging Security Vendors <ref>{{cite web|url=https://www.crn.com/slide-shows/storage/emerging-security-vendors-to-know-in-2019/2|title=Emerging Security Vendors To Know In 2019|last=Whiting|first=Rick|date=29 July 2019|publisher=The Channel Company|access-date=23 January 2021}}</ref>. <br /> |
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* August 2019: Gartner Magic Quadrant for Access Management (Visionary) <ref>{{cite web|url=https://www.gartner.com/en/documents/3956209/magic-quadrant-for-access-management|title=Gartner Magic Quadrant for Access Management|date=12 August 2019|publisher=Gartner, Inc.|access-date=23 January 2021}}</ref>. <br /> |
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* September 2019: 2019 Forbes Cloud 100 <ref>{{cite web|url=https://www.forbes.com/sites/alexkonrad/2019/06/04/cloud-100-2019-submissions-now-open/?sh=27af285e7c93|title=Cloud Computing's Best Startups: 2019 Cloud 100 List Submissions Now Open|last=Konrad|first=Alex|date=4 June 2019|publisher=Forbes Media LLC|access-date=23 January 2021}}</ref>. <br /> |
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* November 2019: Deloitte's 2019 Technology Fast 500 (#73 nationally; #5 Washington state) <ref>{{cite web|url=https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-fast-500-2019-winners-list.pdf|title=2019 Technology Fast 500™ Ranking|publisher=Deloitte Touche Tohmatsu Limited|access-date=23 January 2021}}</ref>. <br /> |
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* February 2020: Cyber Defense InfoSec Awards 2020 <ref>{{cite web|url=https://cyberdefenseawards.com/infosec-awards-for-2020-winners/|title=InfoSec Awards For 2020 - Winners|publisher=Cyber Defense Awards|access-date=23 January 2021}}</ref>. <br /> |
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* March 2020: Forbes and Statista's America's Best Startup Employers 2020 (#50) <ref>{{cite web|url=https://www.forbes.com/pictures/5e617e4044b78400068c200e/americas-best-startup-emp/?sh=7e5701431a9c|title=America's 10 Best Startup Employers 2020|date=10 March 2020|publisher=Forbes Media LLC|access-date=23 January 2021}}</ref>. <br /> |
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* August 2020: 2020 Inc. 5000 List (#881)<ref name="inc50002020" />. <br /> |
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* September 2020: Forrester Wave for Consumer Identity & Access Management (Strong Performer) <ref>{{cite web|url=https://solutionsreview.com/identity-management/findings-the-forrester-wave-customer-identity-and-access-management-q4-2020/|title=Findings: The Forrester Wave: Customer Identity And Access Management, Q4 2020|last=Canner|first=Ben|date=12 October 2020|publisher=Solutions Review|access-date=23 January 2021}}</ref>. <br /> |
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* September 2020: 2020 Forbes Cloud 100 (#19)<ref name="cloud100" />. <br /> |
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* November 2020: Deloitte's 2020 Technology Fast 500 (#156) <ref>{{cite web|url=https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html|title=2020 Technology Fast 500 winners|publisher=Deloitte Touche Tohmatsu Limited|access-date=23 January 2021}}</ref>. <br /> |
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* November 2020: Gartner Magic Quadrant listed Challenger <ref>{{cite web|url=https://www.gartner.com/en/documents/3993219|title=Gartner Magic Quadrant for Access Management|date=17 November 2020|publisher=Gartner, Inc.|access-date=23 January 2021}}</ref>. <br /> |
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* Gartner Peer Insights 4.6 out of 5 stars <ref>{{cite web|url=https://www.gartner.com/reviews/market/access-management/vendor/auth0/product/auth0-platform|title=Auth0 Platform Ratings Overview|publisher=Gartner, Inc.|access-date=23 January 2021}}</ref>.<br /> |
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== Competitors == |
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* [[Okta]]<br /> |
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* [[Ping Identity]]<br /> |
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* [[Microsoft Azure]]<br /> |
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* [[ForgeRock]]<br /> |
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==References== |
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{{reflist|30em}} |
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==External links== |
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* {{official website|https://auth0.com}} |
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[[Category:Identity management]] |
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[[Category:Identity management systems]] |
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[[Category:Cloud applications]][[Category:Identity management]] |
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[[Category:Access control software]] |
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[[Category:Password authentication]] |
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[[Category:Computer security software companies]] |
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[[Category:Computer security software]] |
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[[Category:Computer access control]] |
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[[Category:Companies based in Bellevue, Washington]] |
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[[Category:Companies based in Washington (state)]] |
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[[Category:Internet technology companies of the United States]] |
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[[Category:American companies established in 2013]] |
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[[Category:Software companies established in 2013]] |
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[[Category:Software companies of the United States]] |
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