+ +

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[+ +]
Digital and Normal Edition B artwork.
EP by
ReleasedAugust 20, 2018 (2018-08-20)
Genre
Length18:09
Label
Loona chronology
Beauty & the Beat
(2018)
[+ +]
(2018)
[#]
(2020)
Singles from [+ +]
  1. "Favorite"
    Released: August 7, 2018
  2. "Hi High"
    Released: August 20, 2018
[X X] reissue cover
Digital and Limited A physical cover
Singles from [X X]
  1. "Butterfly"
    Released: February 19, 2019

[+ +] (read as plus plus) is the debut extended play by South Korean girl group Loona. It was released on August 20, 2018, by Blockberry Creative and distributed by Danal Entertaiment.

A repackaged version, [X X] (read as multiply multiply) was released on February 19, 2019, by Blockberry Creative and distributed by Kakao M.

The EP was the second highest selling debut album by a girl group in 2018 with 52,823 physical copies sold. It has sold over 98,097 physical copies combined as of April 2019.

Background[edit]

On October 2, 2016, Blockberry Creative announced that they would be debuting their first girl group through an 18-month long pre-debut project.[1] Between October 2016 and January 2017 members HeeJin, HyunJin, HaSeul and YeoJin were introduced.[2][3][4][5] Then, between April and July 2017, members ViVi, Kim Lip, JinSoul and Choerry were officially introduced.[6][7][8][9] Finally, between November 2017 and March 2018, members Yves, Chuu, Go Won and Olivia Hye were officially introduced.[10][11][12]

On August 15, Blockberry published the official tracklist for the album and set the release date to August 20, 2018, 6 P.M. KST.[13]

Repackaging release[edit]

Blockberry Creative released a 26-second teaser titled "X X" on October 14, 2018 on Loona's official YouTube channel, which featured events from the "Hi High" music video in reverse.[14] Another teaser was released on January 1, 2019, following more teasers released once every week of January.

A repackaged version of the album named X X was released on February 19, 2019, with "Butterfly" as the lead promotional single along with five other tracks added to the original track list.[15] It was distributed by Kakao M in both digital and physical formats.[16]

Singles[edit]

"favOriTe" was released as a pre-debut single on August 7.[17]

"Hi High" was released as the lead single in conjunction with the EP on August 20. On August 17, a music video teaser was released.[18]

"Butterfly" was released as the lead single for the repackaged version of the EP on February 19, 2019.[19]

Commercial performance[edit]

[+ +] debuted at number 2 on the Gaon Album Chart, at number 4 on the US World Albums and US Heatseekers Albums and at number 20 on the US Independent Albums.

The EP was the 6th best-selling album of August 2018, with 41,583 physical copies sold.[20] On September, the EP sold 5,903 additional copies for a total of 47,486 copies sold.[21] On October 15, it was reported that the album was the best-selling album by a girl group that debuted in 2018, after surpassing 50,000 copies sold.[22] The album sold 52,823 physical copies in 2018, being the second best-selling album by a girl group that debuted in 2018 after Iz One's Color*Iz, 15th best-selling album by a girl group and 80th best-selling album overall in 2018.[23]

Repackage performance[edit]

[X X] debuted at number 4 on the US World Albums Chart with 2,000 downloads sold and 721,000 on-demand audio streams for its songs.[24][25] It also debuted at number 8 on US Heatseekers Albums and at number 22 on the US Independent Albums.[26][27] The EP also debuted at number 10 on the Gaon Album Chart and peaked at number 3 in its second week.[28][29]

The EP was the 9th best-selling album of February 2019, with 26,563 physical copies sold.[30] It was also the 17th best-selling album of March 2019, with 15,874 additional copies sold.[31] It also charted at number 61 for the month of April 2019 with 2,837 additional copies sold, for a total of 45,274 copies sold.[32] The EP rose to number 1 on the iTunes charts in 28 countries in October 2019, making LOONA the third k-pop girl group to have a number 1 album in the US after TWICE and Red Velvet (group).[33] The sudden boost in sales was triggered by a lawsuit against LOONA's parent company for failing to pay back a deposit of 360 million won.[34]

Track listing[edit]

No.TitleLyricsMusicArrangementLength
1."+ +" 
  • Hwang Hyun
  • NOPARI
  • GDLO (MonoTree)
  • Artronic Waves
  • Billie Jean (BADD)
  • SlyBerry (BADD)
Hwang Hyun (MonoTree)0:58
2."Hi High"
  • Jaden Jeong
  • GDLO
  • Hwang Hyun (MonoTree)
  • Hwang Hyun
  • GDLO (MonoTree)
  • Mayu Wakusaka
  • Hwang Hyun
  • GDLO (MonoTree)
3:16
3."Favorite"
  • Kim Su-jung
  • Jaden Jeong
  • Billie Jean (BADD)
  • Sophia Pae
  • SlyBerry
  • Kim Jin-hyeong (BADD)
  • Billie Jean (BADD)
  • SlyBerry
  • Kim Jin-hyeong (BADD)
3:14
4."열기 (Heat)"
  • Seo Jung-Ah
  • Brooke Toia
  • Daniel Caesar
  • Ludwig Lindell
  • Adelen Steen
  • Brooke Toia
  • Daniel Caesar
  • Ludwig Lindell
  • Adelen Steen
3:30
5."Perfect Love"Le'mon
  • Yun Jong Sung (MonoTree)
  • Le'mon
Yun Jong Sung (MonoTree)3:42
6."Stylish"
  • Iggy (OREO)
  • Lambo (OREO)
  • Mike Macdermid
  • Emma O'Gorman
  • Marc Lian
  • David Brant
  • Iggy (OREO)
 3:29
Total length:18:09
X X reissue track listing
No.TitleLyricsMusicArrangementLength
1."X X" 
  • Kim Jinhyeong (BADD)
  • SlyBerry (BADD)
  • Billie Jean (BADD)
  • Kim Jinhyeong (BADD)
  • SlyBerry (BADD)
  • Billie Jean (BADD)
0:48
2."Butterfly"
  • G-high (MonoTree)
  • Jaden Jeong
G-high (MonoTree)G-high (MonoTree)3:57
3."Satellite (위성)"
  • ZNEE (153/Joombas)
  • Jaden Jeong
  • David Amber
  • Ashley Alisha (153/Joombas)
David Amber3:09
4."Curiosity"Park Jiyeon (MonoTree)
  • G-high (MonoTree)
  • Ashley Alisha (153/Joombas)
G-high (MonoTree)3:09
5."Colors (색깔)"
  • Dally
  • Jaden Jeong
  • Billie Jean (BADD)
  • Hiekee
  • Kim Jinhyeong (BADD)
Billie Jean3:15
6."Where You At"Park Jiyeon (MonoTree)
  • Daniel Kim
  • Mekay
  • Ylva Dimberg
Daniel Kim3:27
7."Stylish"
  • Iggy (OREO)
  • Lambo (OREO)
  • Mike Macdermid
  • Emma O'Gorman
  • Marc Lian
  • David Brant
  • Iggy (OREO)
 3:29
8."Perfect Love"Le'mon
  • Yun Jong Sung (MonoTree)
  • Le'mon
Yun Jong Sung (MonoTree)3:42
9."열기 (Heat)"
  • Seo Jung-Ah
  • Brooke Toia
  • Daniel Caesar
  • Ludwig Lindell
  • Adelen Steen
  • Brooke Toia
  • Daniel Caesar
  • Ludwig Lindell
  • Adelen Steen
3:30
10."favOriTe"
  • Kim Su-jung
  • Jaden Jeong
  • Billie Jean (BADD)
  • Sophia Pae
  • SlyBerry
  • Kim Jin-hyeong (BADD)
  • Billie Jean (BADD)
  • SlyBerry
  • Kim Jin-hyeong (BADD)
3:14
11."Hi High"
  • Jaden Jeong
  • GDLO
  • Hwang Hyun (MonoTree)
  • Hwang Hyun
  • GDLO (MonoTree)
  • Mayu Wakusaka
  • Hwang Hyun
  • GDLO (MonoTree)
3:16
12."+ +" 
  • Hwang Hyun
  • NOPARI
  • GDLO (MonoTree)
  • Artronic Waves
  • Billie Jean (BADD)
  • SlyBerry (BADD)
Hwang Hyun (MonoTree)0:58
Total length:35:59

Charts[edit]

[+ +][edit]

Chart (2018) Peak
position
French Digital Albums (SNEP)[35] 120
South Korean Albums (Gaon)[36] 2
US Heatseekers Albums (Billboard)[37] 4
US Independent Albums (Billboard)[38] 20
US World Albums (Billboard)[39] 4

[x x][edit]

Chart (2018) Peak
position
French Digital Albums (SNEP)[40] 55

Accolades[edit]

Year-end lists[edit]

Publication Accolade Rank Ref.
Billboard The 25 Best K-pop Albums of 2019
5

Notes[edit]

  1. ^ to repackaged edition

References[edit]

  1. ^ "'이달의 소녀' 앞으로 기대되는 이유". 오마이스타. 2016-11-13. Retrieved 2018-08-16.
  2. ^ "| '이달의 소녀' 희진, 서울 이어 파리 티저 공개 '역대급 스케일'텐아시아". 텐아시아 (in Korean). 2016-10-03. Retrieved 2018-08-16.
  3. ^ "| 이달의 소녀, 하슬 공개.. 톰보이 매력텐아시아". 텐아시아 (in Korean). 2016-12-08. Retrieved 2018-08-16.
  4. ^ "| 이달의 소녀, 4번째 주인공 여진.. 15세 발랄 상큼소녀텐아시아". 텐아시아 (in Korean). 2017-01-04. Retrieved 2018-08-16.
  5. ^ "| 이달의 소녀, 5번째 멤버 '비비'+첫 유닛 티저 공개 '기대감UP'텐아시아". 텐아시아 (in Korean). 2017-02-13. Retrieved 2018-08-16.
  6. ^ "| 이달의 소녀 비비, 5번째 솔로 앨범 주인공 낙점…MV 촬영지 '궁금증 UP'텐아시아". 텐아시아 (in Korean). 2017-04-05. Retrieved 2018-08-16.
  7. ^ "| 이달의 소녀, 여섯 번째 멤버 김립 공개 "NEW 빌드업 소녀"텐아시아". 텐아시아 (in Korean). 2017-05-15. Retrieved 2018-08-16.
  8. ^ "| 이달의 소녀, 7번째 멤버 진솔 공개…'男心홀릭' 여신 비주얼텐아시아". 텐아시아 (in Korean). 2017-06-13. Retrieved 2018-08-16.
  9. ^ "| 이달의 소녀, 8번째 멤버 최리 공개…우아한 걸크러시텐아시아". 텐아시아 (in Korean). 2017-07-12. Retrieved 2018-08-16.
  10. ^ "| 이달의 소녀 이브, 방탄소년단 이어 美아이튠즈 TOP4 '기염'텐아시아". 텐아시아 (in Korean). 2017-11-30. Retrieved 2018-08-16.
  11. ^ "| 이달의 소녀 열 번째 멤버 '츄', '하트 어택' 음원+뮤비 공개텐아시아". 텐아시아 (in Korean). 2017-12-28. Retrieved 2018-08-16.
  12. ^ "| 이달의 소녀 11번째 멤버 고원, 솔로 싱글 오늘(30일) 정오 공개텐아시아". 텐아시아 (in Korean). 2018-01-30. Retrieved 2018-08-16.
  13. ^ "이달의 소녀(LOOΠΔ) on Twitter". Twitter. Retrieved 2018-08-16.
  14. ^ "[Teaser] 이달의 소녀 (LOONA) "X X"". YouTube.
  15. ^ "[MV] 이달의 소녀 (LOONA) "Butterfly"". YouTube.
  16. ^ "[EP] [X X] 이달의 소녀" [[EP] [X X] LOOΠΔ]. Melon (in Korean). Kakao Corporation. Retrieved 2019-02-21.
  17. ^ "K-Pop Girl Group Loona Releases First Single as Full Act: Watch 'favOriTe' Music Video". Billboard. Retrieved 2018-08-16.
  18. ^ "Loona Announces First Formal Single 'Hi High': Watch a Teaser". Billboard. Retrieved 2018-08-19.
  19. ^ Herman, Tamar (February 19, 2019). "LOONA Share Inspiring 'Butterfly' Music Video: Watch". Billboard.
  20. ^ "August 2018 - Album Chart". gaonchart.co.kr. Retrieved 2018-09-06.
  21. ^ "September 2018 - Album Chart". gaonchart.co.kr. Retrieved 2018-10-16.
  22. ^ "'Global Rookie' Loona's debut album sells 50K copies ... additional production will proceed" (in Korean). Retrieved 2018-10-16.
  23. ^ "2018 - Gaon Album Chart". gaonchart.co.kr. Retrieved 2019-01-13.
  24. ^ "World Music: Top World Albums Chart". Billboard. Retrieved 2019-02-27.
  25. ^ "LOONA Doubles Their Best U.S. Sales Week With Second Album Release". Billboard. Retrieved 2019-03-05.
  26. ^ "Heatseekers Albums: Up and Coming Musicians Chart". Billboard. Retrieved 2019-02-27.
  27. ^ "Independent Albums". Billboard. Retrieved 2019-02-27.
  28. ^ "The 8th Week of 2019 - Gaon Album Chart". gaonchart.co.kr. Retrieved 2019-03-07.
  29. ^ "The 9th Week of 2019 - Gaon Album Chart". gaonchart.co.kr. Retrieved 2019-03-07.
  30. ^ "February 2019 - Gaon Album Chart". gaonchart.co.kr. Retrieved 2019-03-07.
  31. ^ "March 2019 - Gaon Album Chart". gaonchart.co.kr. Retrieved 2019-04-11.
  32. ^ "Gaon Album Chart - April 2019". gaonchart.co.kr. Retrieved 2019-05-12.
  33. ^ https://entertain.naver.com/read?oid=109&aid=0004104564
  34. ^ https://www.newsweek.com/k-pop-loona-lawsuit-polaris-donuts-1465951
  35. ^ "LOONA (KR) [+ +] - EP: French Album Charts - Week 34, 2018". Snep Musique. August 24, 2018. Retrieved 2019-11-04.
  36. ^ "Gaon Album Chart – Week 34, 2018". Gaon Chart (in Korean). Retrieved August 30, 2018.
  37. ^ "Loona Chart History (Heatseekers Albums)". Billboard. Retrieved September 2, 2018.
  38. ^ "Loona Chart History (Independent Albums)". Billboard. Retrieved August 28, 2018.
  39. ^ "Loona Chart History (World Albums)". Billboard. Retrieved August 28, 2018.
  40. ^ "LOONA (KR) [x x] - EP: French Album Charts - Week 8, 2019". Snep Musique. February 22, 2019. Retrieved 2019-11-04.
  41. ^ "Billboard's The 25 Best K-pop Albums of 2019: Critics' Picks". Billboard. December 31, 2019. Retrieved January 19, 2020.