Melon (online music service)

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Melon
Logo melon142x99.png
Screenshot
Melon interface (2016).PNG
Screenshot of Melon's new interface, launched on August 2016
Type of site
OMS
Available inKorean
OwnerKakao M
Websitewww.melon.com
Alexa rankAs of June 2018
Increase4,195 (Global)
Increase123 (South Korea)[1]
CommercialYes
RegistrationRequired, for South Koreans only[2]
Users2.3 million (in South Korea alone, as of November 2013)
LaunchedNovember 2004 (2004-11)

Melon (Hangul멜론; RRMellon) is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment (now Kakao M) became the company-in-charge of the service in 2009.

Background[edit]

Melon is South Korea's largest music subscription service, with over 28 million subscribers. Users can stream and download music and music videos and create custom ringtones.[3] Melon is currently available on iOS and Android.

The name Melon is an acronym of the phrase melody on.[4]

International operations[edit]

In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia.[5] In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom following the SK Telecom's divestment from all MelOn businesses, thus making MelOn Indonesia an Indonesian company.[6]

Promotions[edit]

Music Programs on TV[edit]

A screenshot of Red Velvet performing Russian Roulette on the SBS program Inkigayo on September 11, 2016, showing the introduction ticker for the song. The ticker shows the highlighting of Melon as a main sponsor for the said program. (from the official SBS Inkigayo YouTubeaccount)

Melon is the main sponsor of the following music-related shows:

Melon Music Awards[edit]

Also in 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge the winners.

Achievements[edit]

Songs with the most weeks at number one[edit]

8 weeks

7 weeks

6 weeks

Artists with most weeks at number one[edit]

Rank[15] 1st 2nd 3rd 4th 5th
Artist Big Bang IU Wonder Girls 2NE1 Sistar
Total weeks 51 43 32 28 27

Artists with most number one songs[edit]

Rank[15] 1st 2nd 3rd 4th 5th
Artist IU BIGBANG 2NE1 Sistar, Davichi Wonder Girls, Girls' Generation
Total songs 20 18 12 10 8

Accolades[edit]

Melon became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.[16]

Melon was recognized at the 2012 Trusted Brand Awards.[17]

Melon won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.[18]

Melon was recognized in the 2012 Korea Brand Power Index.[19]

Ilgan Sports ranked Melon as the 3rd most influential entity in the K-pop industry in a November 2013 poll in celebration of its 44th anniversary.[20]

See also[edit]

Notes[edit]

  1. ^ Formerly sponsored by rival music service Bugs

References[edit]

  1. ^ "Melon.com Site Information". Alexa Internet.
  2. ^ "Terms: GENERAL". MelOn. LOEN Entertainment, Inc.
  3. ^ "South Korea's Biggest Music Subscription Service Acquired by Mobile Messaging Company". Billboard. Retrieved 2018-05-03.
  4. ^ Seung Si-yeon, Park Jong-geun (December 3, 2011). "Shin Won-soo, representing Korea's largest OMS, "MelOn"". JoongAng Ilbo.
  5. ^ "Melon Indonesia".
  6. ^ eck. "MelOn kini 100% Merah Putih - Indotelko".
  7. ^ "V.O.S 박지헌, 8주 1위 빅뱅에 제동". Chosun Entertainment. January 26, 2008.
  8. ^ a b c d "'보이그룹 통계'② 최장·최다 음원 1위 빅뱅, 견줄 그룹 없다". MBN Daily. May 7, 2014.
  9. ^ "'지'가 뭐길래… 소녀시대 'Gee' 삼촌팬들도 흥얼흥얼 '열광'". Hankyung. March 9, 2009.
  10. ^ a b "원더걸스 'Nobody', 'Tell Me' 기록깰까?". SBS News. November 1, 2008.
  11. ^ "'활동중단' 빅뱅, 원걸 컴백에도 7주째 온라인차트 1위". Korea Economic Daily. September 30, 2008.
  12. ^ "친구보다 가깝고 연인은 아닌 … '썸 타는' 남녀 듀엣 전성시대". JTBC News. June 24, 2014.
  13. ^ a b c "여자친구 '시간을 달려서' 주간차트 4주 연속 1위". Dong-a Sports. March 1, 2016.
  14. ^ "빅뱅, 온라인 음악차트 6주 연속 1위...또 한번 돌풍". Chosun Entertainment. January 8, 2008.
  15. ^ a b "[맨 인 컬처]음원시장, 걸그룹 주도 속 보이그룹 '빅뱅' 독보적 입지" [Music market, girl groups lead and boy group Big Bang's unique position]. Dong-a News (in Korean). June 20, 2017. Retrieved June 23, 2017.
  16. ^ "2011 App Awards Korea". MelOn. LOEN Entertainment, Inc.
  17. ^ "2012 Trusted Brand Awards". MelOn. LOEN Entertainment, Inc.
  18. ^ "2012 Korean Digital Management Innovation Awards". MelOn. LOEN Entertainment, Inc.
  19. ^ "2012 Korea Brand Power Index". MelOn. LOEN Entertainment, Inc.
  20. ^ jun2yng (November 3, 2013). "The Top 10 Most Influential Entities of K-Pop". Ilgan Sports via Soompi.

External links[edit]