The music video for "10 A.M. Automatic" begins with a rabbi (played by Jon Glaser) on a chair preaching to an elderly audience. Suddenly, The Black Keys walk in from a side entrance. The man stops talking and the band begin to play. During their performance, the audience looks largely unappreciative, and an old woman stands up and walks to Dan Auerbach, only to be handled by security guards. When the band finishes playing their song, an awkward silence for more than ten seconds occurs, then he picks up the book and continues reading. The video was directed by David Cross. Paste Magazine ranked it number 24 on their list of the 50 Best Music Videos of the Decade 2000–2009).